1. Creating Online Visibility for Community College: Locally, Nationally & Beyond 2013 How Do Students Choose a College?

2.  The American Association of Community Colleges (AACC), AboutEdu (a nonprofit online education consumer group) and online leaders from community colleges across the country came together to collaborate & form the foundation of the OCC.  OnlineCommunityColleges.org (OCC) - a student-focused, trusted, searchable website featuring the online degree and certificate programs of community colleges. The OCC creates online visibility for CC through online marketing strategies.  The LeCroy Center (part of the DCCCD) – through the RFP process was chosen to be the operational manager of the OCC. 2 The Start

3. 3 Why the Need?

4. Targets  Online students – displaced workers, traditional students, low income, unemployed, skills enhancement and 2 nd /3 rd careers  Providing a trusted and affordable option – students are too often guided to online education providers with the largest marketing budgets and the higher tuitions. Customer Service  Assisting students in the next step in their education – phone, email, request form, live chat & texting

5. Together - The 10 OCC member colleges… Serve more than 600,000 students nationwide Have an inventory in excess of 2,000 online courses Collaboratively

6. Student-Focused WebsiteWebsite

7. Online Ads/Focus  Ads across national sites and keyword search (YouTube, Best Buy, USA Today and beyond) Print (minimal)  Newsweek – Best of Colleges & Universities Special Edition *Print is primarily used for college/member recruitment Marketing to Students

8. National marketing efforts began in March 2012, these include display advertising and keyword search. In such a short amount of time, the OCC is already Achieving AMAZING results! To date: - 15,000,000 impressions (the amount of times the OCC ads were viewed on national websites by prospective online students) - 50,000 visits to the website (clicks/visits to the OCC website) These numbers will continue to grow! Marketing to Students

9. Display Ad Example

10. Email & Social Media

11. Theresa Roffino, OCC/LeCroy, troffino@dcccd.edu Kathy McFatter, OCC, kmcfatter@dcccd.edu For more information on OnlineCommunityColleges.org Email or call toll free 1-855-A to Z OCC (286-9622) Q&A