1. To protect your business and earnings in 5Q 5Q Retention & Contact Programme C17-C4 2010/2011

2. The words “you’re invited” evoke an immediate emotional response. Warm, welcoming, intriguing... this simple phrase opens the door to possibilities. When something exciting is happening, everyone wants to be invited! And Avon’s most exciting year ever is starting right now

3. Objective ‘You’re Invited is the first activity to set the foundations in place for a fantastic 125th Year! The programme is designed to minimise activity drops and improve Representative retention, therefore protecting your earnings, as we move from 2010 into the New Year by: Driving active Representatives and retention through segmented contact by ASMs and SLs Maximising key marketing initiatives to encourage Representatives to serve more customers

4. Agenda Contact during 5Q C17,C18 & C1 priority contact C2-4 priority contact Scripts / Templates to support your 5Q contact Planning for you and your team ‘You’re Invited’ Programme Activation Field Activities Incentives Brochure energy – marketing support Your 5Q planners Summary

5. 5Q Contact

6. Why is contact critical in Q5? Find out what is going on in your team to give you best platform to start 2011 – no surprises! Retain the order count you work so hard for Share key messages with and support your Representatives and Sales Leaders

7. Critical Information Make sure you have all your essential dates/times -Condensed Campaigns -Last Posting dates -Internet -Delivery Schedules Read 1 st Qtr Guide on the Sales Leader Website

8. C17, C18 & C1 Priorities TaskToolsOutcome Your Downline Sales Leaders keep in contact and support them Website, ALM, Hello TomorrowEnsure everyone understands the incentives, their contact priorities and how the contact will support their business as well as how to use the appropriate business tools, e.g ALM Pre Order managementReportsOn time order Inactives Your Downline Sales Leaders, contact for their inactive update SMA, OM websiteRe-activation or replacement Request customer list Appoint replacement in current campaign to re-canvass- extra order Coach Sales leaders on how to get replacements and customer lists Held ordersOMReleased on time orders LOA 1-6SMA reportSupport on how to work the short campaigns Update customer list No BrochuresSMA reportAdvanced notice of Representative leaving Coach Sales Leaders to follow up LOA 7-18Alpha listingSupport on how to work the short campaigns Update customer list Get Sales Leaders to replicate Alternate orderersAlpha listingSell incentives to ensure an order every campaign PostersOM - WebsiteCan they internet or phone? Coach to use the internet President Club – C17 & C18 onlyAlpha listingEnsure achievement in Campaign 18

9. Contact Priorities – C2 – C4 Your Downline Sales Leaders Ensure everyone understands the incentives, their contact priorities and how the contact will support their business as well as how to use the appropriate business tools, e.g ALM Emphasis needs to be placed on the replication with their downline teams 2 nd Inactives 1 st Actives LOA 1-6 No brochures LOA 7-18 Alternate orderers Posters LOA 1&2 are your sole responsibility. There will be support for LOA 3-24. Full details on the next slide

10. 2011 Reactivation Telecontact Programme Objectives To increase Representative order activity in 1Q. Encourage activity during shortened selling periods. Increase Representative average order. Structure Call those Representatives who haven’t placed an order on 2 nd day of order processing in C2, C3 & 4. Representatives will be offered product packs (inline & new) Brochures available relevant to different campaigns. STEPS team to call LOA 3-7 I-Response to call LOA 8-24 Representatives encouraged to place an order - not necessarily based on the packs sold through telecontact. Brochures available to order whether Representative takes up pack or not.

11. Scripts / Templates to support your 5Q contact

12. Telephone Scripts There are scripts available to support all of your 5Q telecontact Inactives Order Management Recruitment Overcoming objections Sales Leader Development Call These can all be found in your ‘5th Quarter support’ guide – ensure your Sales Leaders are familiar with these too

13. Social Networking We have created templates to use on Avon Connects, Facebook, Twitter etc. These are designed to promote your pre Christmas 5th Quarter planning meeting These can all be found in your ‘5th Quarter support’ guide – ensure your Downline Sales Leaders are familiar with these too

14. Email Contact We have created various email templates for you to use These can all be found in your ‘5th Quarter Support’ guide – ensure your Downline Sales Leaders are familiar with these too

15. Planning for you & your Team

16. Essential Planning Tips The key to a successful 1 st Qtr is early planning, especially with your Downline Sales Leaders Do not leave contact until Order Management day. contact throughout the campaign to prevent unnecessary inactives – especially during condensed campaigns. Use all the tools at your disposal – phone/text, email, Avon Connects, Facebook, Twitter, not forgetting face-to-face Book in replacement calls and plan your diary well.

17. Planning With your Sales Leaders Focus Pre Christmas meeting group/one to one Determine Sales Leader goals for 5Q and for 2011. Discuss how to partner to achieve joint goals and objectives. Discuss critical 5Q ‘You’re Invited’ contact programme and train them on when to conduct this with their team ‘You’re Invited’ – 4th Jan Swoop DayGain commitment from your team to join you on 4 th January for prospecting – this will be a fantastic competitive event…more details to follow!!!!! This will give them a great start into 2011 Order managementGet their buy-in as to how this will protect their business in 5Q. Avon Connects / Facebook / Email / ALM / SMA Bonus / Incentives Make sure your Sales Leaders know how to use all the tools at their disposal. Make sure your Sales Leaders know what is on offer and help them plan to win.

18. Meeting with your team Our 125th year will be our most exciting yet Set the foundations in place by meeting with your team Cascade 5th Q Contact Programme Understand their 2011 goals Have they changed since joining Sales Leadership? What is their earnings / status goal? Help them identify activities and timescales for achievement – follow through campaignly Ensure they are fully equipped with all of the relevant information to get 2011 off to a flying start

19. Brochure Energy / Marketing Support

20. Brochure Role: Execute customer experience of ‘You’re invited’ Communications Objective Varies by campaign (see summary energy – e.g the Avon Challenge / be a smart shopper) What’s new? Landing/Intro spread in each campaign Dedicated space to highlight/feature key You’re Invited in brochure CCP

21. HT Role: Highlight key energy that will be featured as part of the programme Communications Objective How to build and maintain customer base across December and January What’s new? Landing/Intro spread in each campaign Dedicated space to highlight key energy that will be in brochure You’re invited packs – great prices for featured energy

22. Brochure Energy – Campaign 1 Brochure EnergyHT You’re Invited….. To feel gorgeous / to party this Christmas / to try the Avon challenge etc Pull through the brochure energy with a sales/educational spin. Always set up a intro page telling them what’s coming in the campaign. Dedicate additional space to support Rep and focus on key energy C1 You’re invited to…. Buy into our amazing digital camera – yours for only £25 when you spend £7.50 across the brochure - Brochure COBO at the front of book – you’re invited to…. You’re invited to…..5 key energy points highlighted on landing spread – drive activity across brochure in store openers / great deals - Bubble Baths / ½ price Colour / Skincare Beauty Gift / Special deal /communication to drive interest Communicate the CCP coming in the next campaign Key message. How to build / maintain business through our 5Q programme Feature energy in brochure plus also highlight what’s coming up in C2/3 (special reference to CCP in) Diamond Event Rep Pack Objective: activity & retention CCP = Customer Continuity Programme

23. Brochure Energy – Campaign 2 Brochure EnergyHT You’re Invited….. To feel gorgeous / to party this Christmas / to try the Avon challenge etc Pull through the brochure energy with a sales/educational spin. Always set up an intro page telling them what’s coming in the campaign. Dedicate additional space to support Rep and focus on key energy C2 You’re invited to……Avon’s amazing SALE - Great savings in a personal care lead & hair care You’re invited to….. try our great customer offer - CCP1 at front of brochure You’re invited to….. Experiment with colour for only £1.50 - Back cover – CT Kiss Lipstick Key message. How to build / maintain business through our Q5 programme Feature energy in brochure plus also highlight what’s coming up in C2/3 (special reference to CCP in) CCP1 Feature on additional deals Objective: activity & retention CCP = Customer Continuity Programme

24. Brochure Energy – Campaign 3 Brochure EnergyHT You’re Invited….. To feel gorgeous / to party this Christmas / to try the Avon challenge etc Pull through the brochure energy with a sales/educational spin. Always set up a intro page telling them what’s coming in the campaign. Dedicate additional space to support Rep and focus on key energy C3 You’re invited to….fall in love with Avon (LEAD) - Lead with Colour - NEW Minerals Avon You’re invited to…. Fall in love with Avon for each category. - Category store doors You’re invited to try our great customer offer - CCP2 at front of brochure You’re invited to…treat yourself this Valentines – Back cover – He Loves Me, He Loves Me Not NL Key message. How to build / maintain business through our Q5 programme Feature energy in brochure plus also highlight what’s coming up in C2/3 (special reference to CCP in) Avon Challenge pack - tbc CCP2 Objective: activity & retention CCP = Customer Continuity Programme

25. Lets remind ourselves of the extra rewards / incentives to go for….

26. Sales Leaders Prosper with PC Top 20 Trip Drive Your Dream 2010/2011 BDB 4Q Power of Avon Strong 5th Q contact can impact all of the above.

27. Cash for Christmas Competition Customer C18 & 1 1 prize draw For every £12 the customer spends in brochure 18 & 1 they will receive an entry into a prize draw. Prizes- Up to £5k cash & lipsticks Over 1000 prizes to give away Representative C17 & 18 Representatives gain 1 entry into a prize draw for every 5 customers they have entering the competition Prizes- 15 x £1k cash prizes

28. Your 5Q Planners

29. December Planner 29th Nov30 th Nov1 st Dec2 nd Dec3 rd Dec 6th Dec7 th Dec8 th Dec9 th Dec10 th Dec 13 th Dec14th Dec15 th Dec16 th Dec17 th Dec 20th Dec21 st Dec22 nd Dec23 rd Dec24 th Dec

30. January Planner 3rd Jan4th Jan5 th Jan6 th Jan7 th Jan Swoop Day 10 th Jan11 th Jan12 th Jan13 th Jan14 th Jan 17 th Jan18 th Jan19 th Jan20 th Jan21 st Jan 25 th Jan 26 th Jan27 th Jan28 th Jan

31. February Planner 31st Jan1st Feb2nd Feb3rd Feb4th Feb 7 th Feb8 th Feb9 th Feb10 th Feb11 th Feb 14 th Feb15 th Feb16 th Feb17 th Feb18 th Feb 21st Feb22 nd Feb23 rd Feb24 th Feb25 th Feb

32. Summary of your support materials 5th Q Deck – Website 5th Q support guide – scripts & templates – website Dec – Feb Planners – website Telecontact pack details / ordering process – to be communicated soon

33. Summary We know that a strong base gives us an advantage for a successful year – let’s make our 125th the most successful yet! Use the tools available to support your contact Cascade to your downline Sales Leaders