1. Web Strategy Success Story: Lawrence Academy Presented by: Peter Hazzard and Bethany Silvestri

2. About The Presenters Peter Hazzard Webmaster at Lawrence Academy Bethany Silvestri Sales & Marketing Executive at finalsite

3. Strategy Developing a website strategy can be the difference between creating just a beautiful website (and beauty fades) and creating one that is engaging and impacts the audience in such a way that calls them to action.

4. Needs Analysis Collect Data on Prospects Admit Students Enroll Students Retain Students Encourage Giving

5. Audience Identification Who Are They? What Are Their Needs? What Would Compel Them To Action? What Technology Do They Use? What Tone Should Be Used?

6. Content Strategy Writing For The Web– Letting Go Of Words Managing & Monitoring Content –Getting The Right People to Write and Watch Updating Content – Allowing Your Website To Be The Trusted Source for Information

7. Choosing The Right Tools Your Web Communications Push Content (Email, Alerts, RSS…) Social MediaWebsite

8. Build The Architecture To Fulfill Your Needs And Those Of Your Audience Audience Needs More Information About The School You Need More Information About Prospects Use Social Media, SEO, Email to Get To The Website With an Inquiry Form

9. Case Study