1. Multimedia on the Cheap: Better storytelling with new media tools Andrew Chavez Associate Director / Digital Initiatives Texas Center for Community Journalism New Media for the News Media Workshop March 11 to 13, 2009 at the TCU Schieffer School of Journalism

2. But first …

3. Google Analytics Drill down into your site’s usage stats Show advertisers who is seeing their ads Learn how people navigate your site Get regular reports sent to your inbox $0 Price tag: Know how to embed code (once) Skills needed

4. Google Feedburner Let Google pay for the bandwidth Setup e-mail alerts Have a permanent link to your feed Provide social network links $0 Price tag: Basic Web skills Must already have an RSS feed Skills needed

5. AddThis Provide an e-mail link Add links to social-networking sites $0 Price tag: Know how to embed code Skills needed

6. Multimedia “ If you haven’t started to think beyond telling stories with photos and text, you’re walking into the tar pits. ” — Jim Ray, multimedia producer, MSNBC.com

7. Multimedia Cons ▫Can be more time consuming ▫Might have limited shelf life ▫Requires “multimedia skills” and “web skills” Pros ▫Most human form of storytelling (they are the ones who buy the paper) ▫Can bring mediums to communities wouldn’t otherwise have them

8. Interactives

9. Sproutbuilder Make interactives that have polls, videos, news feeds, photos, maps, etc. Can be a way to do a “notebook dump” and repurpose content $0 Price tag: Basic multimedia skills Know how to embed code Skills needed

10. Vuvox Create interactive timelines that have photos and videos embedded in them *Also check out Capzles $0 Price tag: Basic multimedia skills Know how to embed code Skills needed

11. Blog Talk Radio Create a radio- type call-in show Stream your show or podcast it and let people download it $0 Price tag: Basic multimedia skills Know how to embed code Skills needed

12. Slideshows/Photos

13. The Rocky Mountain NewsTCU Daily Skiff Final Salute http://denver.rockymountainn ews.com/news/finalSalute/http://denver.rockymountainn ews.com/news/finalSalute/ Obama in Dallas http://media.www.tcudailyskif f.com/media/storage/paper79 2/news/2008/02/21/News/O bama.Emphasizes.change.In.H is.Speech.To.Dallas- 3224283.shtmlhttp://media.www.tcudailyskif f.com/media/storage/paper79 2/news/2008/02/21/News/O bama.Emphasizes.change.In.H is.Speech.To.Dallas- 3224283.shtml Audio slideshows

14. Audio Slideshows PhotosAudio Anything with JPEGsSony ICD-UX70 Recorder [$90] ▫1gb memory, built-in USB connection, miniplug mic jack,.mp3 format Wavosaur editing software [free] Microphone [$15] Presentation Soundslides [$30] $135 Price tag:

15. Flowgram Create interactive slideshows by mixing photos, audio, PowerPoint, etc. Could replace Soundslides in your workflow $0 Price tag: Basic multimedia skills Know how to embed code Skills needed

16. animoto Super easy Syncs your photos up with music More of a cookie- cutter solution than the others $0 Price tag: Know how to upload files Know how to embed code Skills needed

17. Video

18. Some statistics 75% of online video users watch an average of 158 minutes of video per month (2007) 57% of online video users share links to the videos with friends (2007) Young adults are twice as likely as others to go YouTube for video (2007)

19. Videos — where to put ‘em Professional sitesUser sites Offer advertising integration Customizable players Content management system User integration Much more expensive One of the masses Easy setup Stable They support your bandwidth May include ads from the host May still support your ads YouTube Blip.TV

20. Mogulus Run your own online TV station Show live video from a camera hooked up to a computer Set up playlists of videos for Mogulus to play automatically $0 Price tag: Intermediate multimedia skills Know how to embed code Skills needed

21. Qik Stream video live from a cell phone Requires cell phone with data connection Integrates with Mogulus $0 Price tag: Basic Web skills Know how to embed code Skills needed

22. Videos — making ‘em Software Built-in Software Windows Movie Maker [free] iMovie [free] High-end Software Final Cut Pro [$1,299] Avid NewsCutter [$2,495]

23. Videos — shooting ‘em Camera Microphone jack [ideal] Connect to your computer Mount on a tripod Phone Connect to your computer or have e-mail Web cam Pretty much anything works You can hook your mic up to your computer

24. Hands-on time Blogger, YouTube accountsWorkshop resources Site: http://www.blogger.com User name: learningjournos@community- journalism.net Password: newmedia Site: http://digital.community- journalism.net Go to: Workshops -> Materials -> New Media for the News Media, March 2009