1. PAD Workshop 20 & 28 February 2012 Top tips for improving your website Christopher Eddie Public Affairs Directorate 14 September 2010 Page 1

2. what will this talk cover? Page 2 NOTE: the spoken part of the presentation is in the notes panel below

3. how do you judge a website? Page 3

4. how do you judge a website? Page 4 design structure content structure design

5. the content Page 5

6. the page Page 6

7. look at your destination pages would you read them? Page 7

8. Page 8

9. How do you take in information these days? Page 9

10. Page 10

11. Page 11

12. Page 12

13. Page 13

14. There is something amazing about this :) Page 14

15. But there is a flip side :( Page 15

16. Amazingly, this is changing the internal structure of our brains :O Page 16

17. we all skim the web Page 17

18. Page 18

19. Page 19

20. Page 20

21. search Page 21

22. what do your users want? Page 22 where do they go on your site?

23. Page 23

24. what do your users want? Page 24 where do they go on your site? why have they come?

25. Page 25 the Pareto rule

26. Page 26

27. user test Page 27

28. yikes, that sounds like a lot of work Page 28

29. images Page 29 no clipartquality & consistency

30. the big redesign Page 30

31. the big redesign Page 31

32. the big redesign Page 32

33. give your users more Page 33

34. what social media to use? Page 34

35. engage your users Page 35

36. ask for their help Page 36

37. and once you’ve implemented changes… Page 37

38. more help - online Page 38 PAD online helpPAD online help – PAD style guidePAD style guide useful e-newsletters Gerry McGovern – UIE tips – UIE archive Gerry McGovern UIE tips UIE archive Social Media cheat sheet

39. more help - books Page 39 Writing Style - The Elements of Style: Strunk and White Content - Killer Web Content: Gerry McGovern Tasks - The Stranger’s Long Neck: Gerry McGovern Web Usability / User Experience - Don’t Make Me Think: Steve Krug User testing - Rocket Surgery Made Easy: Steve Krug

40. so, to sum up Page 40 it’s just one step after another buddy up evolution not revolution there’s no destination so enjoy the journey

41. now go get’em Page 41

42. thank you Page 42

43. questions? Page 43