1. EDSGN 100Joshua Markle Section 004Calbert Chuderewicz Dr. Thomas ColledgeDavid Church David Hughes

2. Recognizing the Opportunity Background: Sustainable Design E-Waste The Current Product Possible Solutions Screening Matrix Survey Results Weighted Matrix Final Design Table of Contents

3. The problem is that disposable cameras are becoming less and less appealing to the general public due to the convenience and lowering cost of digital cameras. For this reason we are proposing to target the market of young children. We need to redesign the current version of the camera to create more of an appeal to children while also improving on its sustainability. An Opportunity is at Hand.

4. Sustainability is delivering the best performance at the least cost possible, making sure to meet the needs of society without harming the environment. There are three main branches that will guide the design specifications: Social Environmental Economic Keys to Sustainable Design

5. Electronic waste is loosely defined as any discarded electronic material. It has usually either become obsolete or no longer functions properly. Only 15-20% of E-waste in the United States is recycled, and it is responsible for about 70% of the heavy metals in landfills. These metals, such as lead, cadmium, and mercury, are very harmful to people and the environment. E-Waste is harmful to the environment.

6. Packaging consists of thin cardboard cover and a plastic wrap. Casing is made of polystyrene plastic. Has four hinges that securely hold the camera together. The Current Disposable Camera Hinges

7. Circuit board-used solely for flash. Lens and shutter-used for focusing and controlling exposure Inside the Camera Lens Circuit board Viewfinder Film

8. Wheel A-Turns the film Wheel B-Gets advanced as the film is wound, driving the catch mechanism Wheel C-Numbered wheel showing remaining pictures Winding the Film Wheel A Wheel C Wheel B

9. Taking the Picture Once Wheel A is wound, the lever-arm gets cocked. Then the user presses the button, releasing the spring-loaded lever- arm. This causes the spring to open the shutter for a split second, exposing the film. The open shutter completes the flash circuit simultaneously. Lever Arm

10. We came up with the following proposals: Brightly colored camera Cartoon themes on outside Getting rid of the flash option Two zoom settings Thicker casing on camera Rechargeable battery Larger Buttons Electronic versions of pictures Possible Ideas for Redesign

11. Zoom Option Bright Colors Cartoon Themes No Flash Redesign Casing Electronic Pictures Water proof Digital look Smaller Battery Larger Buttons Inter- Changeable Film Ease of Use +00000+00+- Ease of Manufacture 0+++0-----+ Ability to Recycle 0++++000000 Appeal to Children 0+00+0++00- Durability 000++0+0000 Cost 0++++---+-+ Totals 14344-210 0 Screening Matrix

12. Result of the Surveys

13. Bright Colors Cartoon Themes Redesigned Casing No Flash Selection CriteriaWeightRating Weighted ScoreRating Weighted ScoreRating Weighted ScoreRating Weighted Score Ease of Use10%30.33 3 20.2 Ease of Manufacture15%50.755 20.350.75 Ability to Recycle20%30.63 3 51 Appeal to Children25%51.2520.551.2520.5 Durability15%30.453 50.7540.6 Cost15%40.630.4540.650.75 Totals3.953.053.8 Rank1422 Continue?DevelopNoDevelop Weighted Matrix

14. Our goal was to redesign the disposable camera in a way that will make it more appealing to children. Changing the casing to a thicker, polyethylene casing will give the camera more durability and recyclability for less cost (Polystyrene- $.38/lb, Polyethylene- $.18/lb) Eliminating the flash will eliminate the circuit board inside the camera, simplifying the recycling process and completely eliminating E-waste, as well as dramatically reducing cost. Using brighter colors will make the camera more appealing to children without significantly raising the price of the finished product. Final Design Proposal

15. After careful consideration of the survey results, cost effectiveness, ability to recycle, ease of use and manufacture, and durability, we have narrowed it down to the most important design features: Eliminating the flash option Redesigned casing Brightly colored casing Our redesigned camera will be more sustainable and increase market share. Redesigned Disposable Camera For Children

16. References: All images taken from google.com E-Waste Information: http://www.dosomething.org/tipsandtools/11-facts- about-e-waste http://www.dosomething.org/tipsandtools/11-facts- about-e-waste Polyethylene vs. Polystyrene Prices: http://www.ides.com/resinpricing/Secondary.aspx Questions?