1. Nintendo Wii Nintendo WiiBy: Ty, Olson Lin, Yu Chu Kevin,Thorpe

2. Background The Wii is the fifth home video game console The Wii is the fifth home video game consolevideo game consolevideo game console Direct successor to the Nintendo GameCube. 1.5 to 2 times more powerful Direct successor to the Nintendo GameCube. 1.5 to 2 times more powerfulNintendo GameCubeNintendo GameCube Nintendo states that its console targets a broader demographic than that of Microsoft's Xbox 360 and Sony's PlayStation 3 Nintendo states that its console targets a broader demographic than that of Microsoft's Xbox 360 and Sony's PlayStation 3MicrosoftXbox 360 SonyPlayStation 3MicrosoftXbox 360 SonyPlayStation 3

3. Marketing First system by Nintendo to exclude the Nintendo name. First system by Nintendo to exclude the Nintendo name. Wii = something that was short, to the point, easy to pronounce, and distinctive. Wii = something that was short, to the point, easy to pronounce, and distinctive. Wii sounds like 'we', which emphasizes that the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. Wii sounds like 'we', which emphasizes that the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. Marketing budget per year $200 million Marketing budget per year $200 million

4. Units In the worldwide marketplace, the Wii is currently behind the Xbox 360 In the worldwide marketplace, the Wii is currently behind the Xbox 360Xbox 360Xbox 360 but far ahead of the PlayStation 3 in total units sold but far ahead of the PlayStation 3 in total units soldPlayStation 3PlayStation 3 While Microsoft and Sony had experienced losses producing their consoles While Microsoft and Sony had experienced losses producing their consoles Wii Actually Makes a margin of profit at $299.99 Wii Actually Makes a margin of profit at $299.99

5. Features Wireless motion sensitive controller Wireless motion sensitive controller Backwards Compatible with existing Nintendo products Backwards Compatible with existing Nintendo products Internet on the system Internet on the system Can link with handheld DS (New Game boy) Can link with handheld DS (New Game boy) Controller Add-ons (nunchuck, Classic, zapper, wheel Controller Add-ons (nunchuck, Classic, zapper, wheel

6. Sales Americas 3.81 million, Americas 3.81 million, Americas Japan 2.95 million Japan 2.95 million Japan Europe 2 million Europe 2 million Europe Australia / New Zealand 106,538 / Australia / New Zealand 106,538 / AustraliaNew Zealand AustraliaNew Zealand Total 9.27 million+ Total 9.27 million+ Wii Sports and Wii Play top selling games Wii Sports and Wii Play top selling games Profits for Wii and DS 77% Profits for Wii and DS 77%

7. References "The consensus was that power isn't everything for a console. Too many powerful consoles can't coexist. It's like having only ferocious dinosaurs. They might fight and hasten their own extinction” "The consensus was that power isn't everything for a console. Too many powerful consoles can't coexist. It's like having only ferocious dinosaurs. They might fight and hasten their own extinction” http://en.wikipedia.org/wiki/Wii http://en.wikipedia.org/wiki/Wii http://en.wikipedia.org/wiki/Wii http://eurogammer.net/wii http://eurogammer.net/wii http://eurogammer.net/wii http://wii.nintendo.com http://wii.nintendo.com