1. The Rise of Hardcore Social Gaming 5 lessons learnt from building the #1 FPS on Facebook & tablets Ludovic BODIN CEO│CMUNE

2. Who uses Facebook?

4. Who plays games on Facebook?

5. Who develops games on Facebook?

6. iOS / Android?

7. Who develops games on Mobile?

8. Co-Founder & CEO of CMUNE. 8+ years in Asia. 14+ years international entrepreneur / gaming & internet. North & Latin America - French / Europe. 4 th companies. About Ludovic BODIN

9. Leading game developer & publisher Hardcore 3D Social Games. CMUNE publishing platform & Unity3d. UberStrike #1 first person shooter on Facebook + mobile. About Cmune

10. About Cmune investor.

12. WE are HIRING!

13. “UberStrike, you feel like you’re playing a console game.” Gareth Davis, Platform Manager, Facebook

14. UberStrike # 1 browser-based FPS game worldwide. 7M registered players. 6M emails. #1 FPS on Facebook. >1.3M MAU. #1 F2P multiplayer FPS. Launching on iOS & Android.

15. 5 lessons learnt from building the #1 FPS for social platform - Key Factors of Success.

16. “My friend, don’t listen to the crowd.” Lesson #5

18. The video games industry USD 1B Casual gaming Core gaming

19. TitleRevenue $250 million in 24 hours $1.5 billion (2011, console mostly) Cross Fire (F2P) $1 Billion (2011, China only) FPS = Multi-Billion Game Genre

21. “Never underestimate the power of a new platform.” Lesson #4

22. Top 10 – Games

24. (…) Top 25 – Action

25. “Never underestimate the complexity to do cross-platform games.” Lesson #3

26. HD Mac/PC Client Mobile / tablets Web / Social

27. Mobile / tablets Web / Social HD Mac/PC Client

29. “Keep learning.” Lesson #2

30. a. Keep your client seize small. b. Invest in your infra. c. Test & track all browsers, all OS, all the time. d. Unity is easy to prototype, difficult to master. e. Plugin install experience can be optimized. f. Unity & Facebook are both changing fast. Be flexible. g. Developing a good game is magic, keep iterating.

31. a. Balancing an economy in a F2P game is a science. b. Balancing a game is an art. c. Content release is part of growing a game. d. Iterating on the game while operating it requires discipline and compromise.

32. “Invest heavily in your most valuable asset: your community.” Lesson #1

33. “Commune” “Community” Participatory Culture Inspired by: Prof Henry Jenkins - MIT

34. Participatory Culture - Key Concepts: ･ Collective knowledge: the ability to pool knowledge and compare with others toward a common goal (wiki model) ･ Peer to peer learning / affinity spaces ･ Change attitude toward intellectual property ･ Diversification of cultural interest ･ Development of skills valued in modern work place ･ Empower concept of citizenship ･ Ethic challenge * Equal access for all ･ Opportunity to develop and participate cultural competencies and social skills for full involvement (collaboration / networking) ･ Editorial feedback: help writters by reading them and giving them feedback online (beta-reading) Participatory culture ･ Art expression ･ Civic engagement ･ Strong support for creating and sharing one’s creation ･ Informal mentorship ･ Members feel that contribution matters ･ Feel strong social connection with one another Inspired by: Prof Henry Jenkins - MIT

35. The Blue Box Project

36. Calling all Map Creators, Gamers & UberStrike fanatics.

37. Rapidly prototype ideas and gain real world user feedback from millions of users.

38. 5M plays in the first 30 days. It could be your map!

39. About the Future Of Social & Mobile Gaming.

40. Top 5 Predictions #5: Core-Gaming will be Top Grossing on Web/Social. #4: Immersive Console-like games will have the fastest growth on mobile/tablets. #3: Cross-platform and cross-devices games will dominate. #2: New leaders from Asia/China will emerge & dominate worldwide. #1: Game as a service will allow global communities to connect, express, learn and create together.

41. About the Future Of Social & Mobile Gaming.

42. About the Future Of Social & Mobile Gaming. “The best way to predict the future is to create it.” * Alan Kay

43. Thank You! ludovic@cmune.com

44. hiring@cmune.com NOW HIRING! JOIN US IN BEIJING !!! Game Developer (Unity addicted) Mobile Developer (Unity addicted) Senior Back-end developer Operation Director Analytics guru Kick-ass Ninjas & Pirates