1. The Alliance for Malaria Prevention Workshop on Behaviour Change Communications Bamako, Mali 21-24 September 2010 Martin Edlund, Malaria No More Anna McCartney-Melsted, JHU-VOICES Aude Galli, IFRC Djiba Diallo, Voices Mali 1

2.  12:30-1:00 (Room1) ◦ Intro ◦ Senegal Presentation  1:00-2:00 (Room2, sit in regional clusters) ◦ Get lunch (15 mins) ◦ Further examples (10 mins) ◦ Country worksheet (35 mins)  2:00-3:00 (Room1) ◦ International advocacy discussion ◦ Role play: how to engage business, spokespeople, and media ◦ Question & Answer 2 AMP BCC workshop Bamako September 2010

3.  What is “Advocacy” Communications? 3 ◦ Local/National Advocacy  Engage community and political leadership  Policy change and accountability  Mobilize media and private-sector partners Objective: use distribution to engage leadership, build political will, and mobilize resources. ◦ International Advocacy  Support global resource mobilization  Shine a light on country success  Host VIP guests AMP BCC workshop Bamako September 2010

4. 4 AMP BCC workshop Bamako September 2010

5.  Table1: Kenya, Uganda, Tanzania  Table 2: Malawi, Zambia, Zimbabwe  Table 3: Ethiopia, N. Sudan, S. Sudan  Table 4: Liberia, Sierra Leone, Ghana, Senegal, Gambia  Table 5: Nigeria AMP BCC workshop Bamako September 2010 5

6.  Engage Leadership ◦ Political (local, national, and international) ◦ Social (music, sport) ◦ Religious ◦ Business  Policy Change/Accountability ◦ Engagement of diverse sectors is mutally reinforcing ◦ Use opportunity to deepen engagement and get new committments ◦ Engage local leaders in international policy discussion (ALMA)  Engage Media ◦ Use unique campaign elements to atract… ◦ National/Regional press ◦ International press ◦ Be salesmen for malaria  Resource Mobilization ◦ Local Business ◦ Global Donors ◦ Feed progress narrative  Challenges ◦ Messaging leadership ◦ Getting attention AMP BCC workshop Bamako September 2010 6

7.  Hakunamatata, CEO of Dik-Dik Cola ◦ Biggest beverage bottler in Taifaja ◦ His business is profitable, but biggest cost is absenteeism ◦ Has the ability to put messaging on every coke bottle  Femma Kutie, First Lady of Taifaja ◦ Wife of an African President; influential among African First Ladies ◦ Beloved by the public and women’s groups ◦ It’s a little known fact that she lost a cousin to malaria  Vivianne Vote, Member of Parliament ◦ Member of ruling party; sits on budget committee ◦ Member of joint parliamentary assembly (African Caribbean Pacific) ◦ Like all politicians, she wants to do things that please her voters  Rokhaya GrossVoix, Media Mogul ◦ Owns biggest national newspaper and network of community radio ◦ Power and profile make her tick. ◦ Currently makes lots of money from NGOs who buy advertising What will you ask for? More importantly, what will you offer? AMP BCC workshop Bamako September 2010 7

8.  Hakunamatata, CEO of Dik-Dik Cola ◦ Being invested in malaria is good for his bottom line. ◦ High-profile branding/CSR opportunities ◦ Great employee motivation and team building  Femma Kutie, First Lady of Taifaja ◦ Naturally affinity with women’s issues ◦ Ability to lead on the issue pan-African ◦ Her personal connection makes her a powerful advocate  Vivianne Vote, Member of Parliament ◦ This distribution will touch every household, every voter in the country ◦ Health investments pay off in productivity ◦ Will create opportunities to stand alongside leading figures business, faith, culture.  Rokhaya GrossVoix, Media Mogul ◦ This is news: a unique, transformative moment for health in Taifaja. ◦ Bring compelling content to the table ◦ Opportunities to rub elbows with country and interntaional leadership AMP BCC workshop Bamako September 2010 8