1. Linguistic Landscape of the Turnhoutsebaan
Business Communication – English
Prof. T. Van Hout and S. Hughes
***
Florence Fourneau
Naoual Moussati
Willem Pijffers

2. Table of content Introduction Turnhoutsebaan Fieldwork Dataset
Data Collection
Data Reduction
Data Analysis
Dataset
Method of Barni and Bagda
Summary

3. Introduction Turnhoutsebaan
1970 – 1990
New business with second-hand goods and ‘junkshops’
Empty buildings filled with seedy night shops by immigrants
Urbanisation because of vacancy

4. New Moroccan shops, bars, night shops and telephone shops
1990 – 2000
New Moroccan shops, bars, night shops and telephone shops
Multicultural middle class:
Moroccan people
East-European like Polish
Black African, Middle-East, Asia and Balkan

5. Method of Barni and Bagda: 5 main criteria
Data collection
Posters
Name tags on house
Shop front
Kiosk
Mobile signs
Written text
Local interview
Hypothesis
Data reduction
Method of Barni and Bagda: main criteria
Data analysis
Maps of particular monolingual or multilingual areas
Bottom-up
Fieldwork

6. Dataset

7. Method of Barni and Bagda with 5 main criteria
Textual genres
Photo
Monolingual
Bilingual
Multilingual
Advertisement
Information brochure 1
Dutch, Spanish
*** 2
Dutch, Arabic 3 4
Dutch, English, French 5
Dutch, English, French, Arabic

8. Method of Barni and Bagda with 5 main criteria
Location
Domain
Place
Photo
Advertising showcase
Billboard
Facade advertising
Educational
Work
Office
Shops 1
*** 2 3 4 5

9. Picture 1
Dominant language:
Spanish
Translated:
1 text

10. Picture 2
Dominant languages:
Dutch and Arabic
Translated:
Interesting fact: One word NOT translated

11. Picture 3
Semiotic resources:
Bottom-up
Dominant languages:
Dutch and Arabic

12. Picture 4 Semiotic resources: Dutch and Arabic Dominant languages:
Dutch and French
JAN

13. Picture 5 Semiotic recourses: mix of top-down and bottom-up
Dominant languages:
Dutch
Translated:
driving school

14. Summary Bilingual and multilingual signs Languages: Arabic and Dutch
Active Moroccan community
“Public spaces are social arenas and in a public space certain groups will try to acquire authority and control.”
Position of Dutch

15. Questions ?