1. 5 Planning a Web Site Section 5.1 Determine the purpose of your Web site Define the target audience for your Web site Write a mission statement Section 5.2 Describe three types of navigation schemes State the advantages and disadvantages of each scheme Choose the appropriate navigation scheme for a particular site YOU WILL LEARN TO…

2. 5 Planning a Web Site YOU WILL LEARN TO… Section 5.3 Discuss the advantages of storyboarding a site Draw the navigation structure of a site Create sketches of a site’s pages

3. Section 5.1 Creating a Mission Statement Focus on Reading Main Ideas Before you create a Web site, you should identify the purpose and audience of the site. Once these are known, you will be able to write a mission statement for your site. Key Terms mission statement target audience pp. 136-139

4. Section 5.1 Creating a Mission Statement Determining Purpose and Goals mission statement A mission statement will help define the purpose and goals of your Web site. The purpose of your Web site is what you want your site to do. The goals of your Web site outline the way you will fulfill your purpose. mission statement A statement that describes the purpose and audience of a Web site. (p. 136) pp. 136-139

5. Section 5.1 Creating a Mission Statement Determining the Audience target audience Your mission statement should describe the target audience. Ask these questions about your target audience: Who is my target audience? Who am I? What does my target audience already know about my topic? What does my target audience want to learn from my site? How will my target audience access my site? target audience The main group of people that you want to visit your Web site. (p. 137) pp. 136-139

6. Section Creating a mission statement helps to determine what content is essential to your Web site. To create your mission statement, ask yourself these questions: What is the purpose of the Web site? What are the site’s immediate goals? What are the site’s long-term goals? Who is the target audience? 5.1 Creating a Mission Statement Writing a Mission Statement Mission Statement The Music Department Web site will promote awareness of the Century High School Music Department by providing performance and program information. pp. 136-139

7. Section Activity 5A – Create a Mission Statement (p. 139) 5.1 Creating a Mission Statement pp. 136-139

8. Section 5.1 Creating a Mission Statement pp. 136-139 Identify Your mission statement should include a description of your _____________. A. navigation scheme B. target audience C. storyboard D. color scheme B. target audience Section Assessment

9. Section 5.2 Navigation Schemes Focus on Reading Main Ideas Navigation schemes define the structure for Web sites. The navigation scheme should enhance the purpose of the site and help visitors find the information they seek. Key Terms navigation scheme hierarchical navigation scheme top-level page parent-child relationship peer-to-peer relationship linear navigation scheme random-access navigation scheme pp. 140-145

10. Section 5.2 Navigation Schemes Types of Navigation Schemes navigation scheme When choosing a navigation scheme, think about how visitors will interact with your site. navigation scheme The plan that determines how Web pages will relate to each other within a Web site. (p. 140) pp. 140-145

11. Section 5.2 Navigation Schemes Types of Navigation Schemes hierarchical navigation scheme Most Web sites use a hierarchical navigation scheme. top-level page In this scheme, the home page is often referred to as the top-level page. hierarchical navigation scheme Type of navigation plan in which pages are arranged in levels from top to bottom, with the topmost level being the Web site’s home page. (p. 141) top-level page The highest level in a hierarchical navigation structure; usually the home page. (p. 141) pp. 140-145

12. Section 5.2 Navigation Schemes Types of Navigation Schemes There are two types of relationships among pages in a hierarchical navigation scheme: parent-child relationship parent-child relationship peer-to-peer relationship peer-to-peer relationship parent-child relationship In a hierarchical navigation scheme, a page that is connected to another page; the page that is on the level above is the parent, and the page that is on the level below is the child. (p. 141) peer-to-peer relationship In a hierarchical navigation scheme, two or more child pages that have the same parent page. (p. 141) pp. 140-145

13. Section 5.2 Navigation Schemes Types of Navigation Schemes A visitor navigates a site with a linear navigation scheme by moving through a line of pages, one after another—the same way you read a book. In a random-access navigation scheme, pages are linked randomly to each other. linear navigation scheme Type of navigational plan in which every page exists at the same level; each page in the site is accessed from the one before it. (p. 142) random-access navigation scheme A type of navigation plan in which a site’s pages are not organized in any particular order. (p. 142) pp. 140-145

14. Section You can view the Web site’s navigation scheme through Dreamweaver’s Map View. 5.2 Navigation Schemes Viewing a Web Site’s Navigation Scheme pp. 140-145

15. Section Activity 5B – View a Web Site in Map View (p. 143) 5.2 Navigation Schemes pp. 140-145

16. Section 5.2 Navigation Schemes pp. 140-145 Examine Most Web sites use which type of navigation scheme? A. linear B. random-access C. peer-to-peer D. hierarchical Section Assessment

17. Section 5.3 Storyboarding Your Site Focus on Reading Main Ideas When you storyboard your site, you draw a chart illustrating the site’s navigation structure and create sketches of what content the main pages will include. These graphics provide a basic overview of the site you will create. Key Terms storyboard page title file name pp. 146-151

18. Section 5.3 Storyboarding Your Site Storyboarding storyboarding Many Web designers use storyboarding when designing a Web site. Storyboarding shows the relationships among the elements on each page and the relationships among the site’s pages. storyboard A visual representation of a Web site and its pages. (p. 146) pp. 146-151

19. Section Storyboarding has a number of advantages: It helps you visualize the basic structure of the site. It graphically illustrates the links between individual Web pages. It provides an overall look at the contents of each Web page. It helps you to see whether your ideas will work well before you begin creating the actual pages. 5.3 Storyboarding Your Site Storyboarding pp. 146-151

20. Section 5.3 Storyboarding Your Site Drawing a Site’s Navigation Structure To develop the navigation structure of a Web site, you need a list of its major pages. page title file name You will need to determine both the page title and file name for each HTML document in the Web site. page title The name that appears in the title bar when the Web page is displayed in a browser. Also called page name. (p. 148) file name The name of the HTML document that makes up the Web page itself. (p. 148) pp. 146-151

21. Section After you chart the overall scheme for your site, you should create a basic sketch of each Web page. Sketches serve several purposes: They help make certain that the goals of the Web site are met. They provide guidelines for developing Web page content. They are useful when you create the page template. 5.3 Storyboarding Your Site Creating Sketches of Individual Pages pp. 146-151

22. Section There are several steps involved in planning a Web site: The site’s purpose is clearly stated. Both immediate and long-term goals are specified. The audience for the site is specified. A clear and specific mission statement is written. An appropriate navigation scheme is chosen. An appropriate page title and file name are chosen for each page. A chart is created showing the navigation scheme, including each page’s title and file name. The major content and graphics are chosen for each page. Sketches of each page are drawn. Sketches focus on each page’s overall purpose. 5.3 Storyboarding Your Site Web Site Planning Checklist pp. 146-151

23. Section Activity 5C – Chart Navigation Structure (p. 147) Activity 5D – Specify File Names (p. 149) Activity 5E – Sketch a Web Page (p. 150) 5.3 Storyboarding Your Site pp. 146-151

24. Section 5.3 Storyboarding Your Site pp. 146-151 Identify The name that appears in the title bar of a browser when a page is displayed is called the _________. A. page title B. file name C. storyboard D. Web address A. page title Section Assessment

25. 5 Planning a Web Site Chapter Review True/False After you create a Web site, you should identify the purpose and audience of the site. False. Before you create a Web site, you should identify the purpose and audience of the site.

26. 5 Planning a Web Site Chapter Review Explain Why is it important to determine both your immediate and long-term goals when you are in the process of planning a Web site? A site that only serves immediate goals may need to be redesigned repeatedly as those goals change. A site that only serves long- term goals may not easily accommodate information that changes often. The design should be versatile to handle both kinds of goals.

27. 5 Planning a Web Site Chapter Resources For more resources on this chapter, go to the Introduction to Web Design Using Dreamweaver Web site at WebDesignDW.glencoe.com. WebDesignDW.glencoe.com