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Published byGrant Howard Modified over 9 years ago
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Effective communication EngagedEngaged ?
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Effective communication
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Eye Tracking: Missing Link Eye tracking - objective method of measuring attention by recording eye movements when an individual is looking at a display screen, object or scene. Ability to monitor: – Gaze – Fixations – Sequence of eye movements We can gain quantitative information about what captures attention, causes distraction or is difficult to decipher. Cognitive testing
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Time reduced by well-designed interfaces can save £10K to £70K per person-year cost as a result of increased productivity, reduced training costs and minimised user errors (Mantei and John Mylopoulos, 2001).
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What are we doing right now? Healthcare Anesthesia Trainee AnaesthetistExpert Anaesthetist
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Clinician training heads up display hardware combined with attention based software for ultrasonic guided regional anesthesia
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Gap in the market: No UK human factors consultants who specialize in commercial operator eye- tracking Niche position in an untapped market for human factors consultancy, research and evaluation services. Competitors Ability to partner with existing market participants.
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Scientific quantitative analysis Human factors eye- tracking Training products Expertise to bring to the commercial market that combines academic knowledge and scientific training with an understanding of commercial needs USP
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Customers and Markets. Products and services Training hardware Training software Eye- tracking services Markets Medical Energy Financial Transport Defence Relationships NHS Tayside EDF Morgan Stanley Brookes Bell Thales UK
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100% IP Hardware: Patent Operator training Software: Copyright & Trademarks Expertise: Knowhow
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Team Founder: Dr Mel McKendrick MA (Hons), Mres, PhD Mentor: Craig Rattray BA CA Clinical Advisor: Dr Graeme McLeod, MD, MB, ChB Technical Advisor: Prof George Corner, BSc (Hons), PhD Require Chairman Advisory Panel– Industry experts CTO CEO?
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Funding Required Phase 1 – Product/Software Development £50,000 from Gabriel / SIB £100,000 SMART Key achievements Validation of expert/novice differences Development of automated analysis algorithms Market development Expressions of interest/initial sales
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Funding Required 2 Phase 2 / Year 2 – Product Development £150,000 new investment £80,000 SMART R&D Key achievements Develop and test prototype Build infrastructure and team Business development team Develop licensing revenue
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Year 1Year 2Year 3Year 4Year 5 £’000s14/1515/1616/1717/1818/19 Turnover01802,0405,4307,660 Projects0180340530760 Licensing005002,5004,500 Hardware001,2002,400 Gross Profit(6)1241,3464,0996,273 68.8%66.0%75.5%81.9% Overheads (Net)59205446569669 PBT(65)(81)9003,5305,604 FINANCIALS
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Exit Strategy
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THANK YOU Questions?
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