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Published byReynold White Modified over 9 years ago
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Radio: Riding the Wave
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“In the 1930’s, radio learned how to compete with newspapers. In the 1950’s, radio learned how to compete with television. Today the radio industry must learn how to compete with itself.”
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World’s First Commercial Radio Station KDKA - 8 pm – November 2, 1920 Started broadcasting one hour daily 8:30 – 9:30 pm Ad in the Pittsburg Sun
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Radio Networks National Broadcasting Company (NBC) – 1927 Columbia Phonograph Company (CBS) – 1929 American Broadcasting Company (ABC) – 1943
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Government Regulation Radio Act of 1912 - Broadcasters must operate in the “public convenience, interest, or necessity.” 1934 – Congress established the Federal Communications Commission (FCC) – Allocated broadcast spectrum.
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Radio Developments Radio began by airing comedy, music, serials, sports, drama, news. p. 117 People purchased clock and car radios – 1950’s & 1928 p. 121 Radio prospered from 1940’s – 1980’s Disc jockeys hosted music – 1930’s Frequency Modulation (FM) Radio frequency was accepted in 1936 p. 120 Licensing - Broadcasters pay songwriting royalties via ASCAP and BMI; SoundExchange (satellite, internet radio and cable tv music channels) Radio formats streamlined broadcasts Payola Scandals
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Radio Today 10,800 Broadcast radio stations are on the air in the US. Radio formats – Graph on p. 125 NPR is the only major public network - 1967 Most stations are apart of a group – many radio companies own 100s of stations Arbitron & The Neilson Company gathers ratings Satellite, Internet, HD radio (hybrid digital tech.) SiriusXM Satellite Radio & Pandora
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SoundExchange & the Internet Radio Station Ad http://www.youtube.com/watch?v=EXLKiGIjJRs Comedian Speaks for SoundExchange http://www.youtube.com/watch?v=67lojs6KPa8 Pandora’s Version http://www.youtube.com/watch?v=p9AsaZI-tqk
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Class Assignment Investigate an internet radio site and a radio site. Compare the sites in terms of Design – Size of letters, type of letters, overall feel of the sight, focus of concentration Content On-Line Streaming (Easy to Access)
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