1. The current state and prospects of entrepreneurship education by co-operatives in Finland Miia Maijala 5.7.2012

2. Today: -Introduction -Proacademy -Bachelor’s thesis -Co-operatives in Finland -Entrepreneurship education -Finland, state of affairs 2015 -Co-operative values -Previous studies -Interviews & questions -Current state -Role of co-op -Challenges -Prospects -Conclusions -Contact

3. Student entrepreneur in Proacademy Unit of entrepreneurship of Tampere University of Applied Sciences Bachelor of Business, Dec 2012 Versio co-operative Entrepreneurship education, coaching, creativity, leadership and management

4. Proacademy http://vimeo.com/34897877

5. Bachelor’s thesis for YVI & Pellervo YVI = virtual learning environment of entrepreneurship project PELLERVO = Confederation of Finnish Co-operatives Cooperation between co-operatives and educational institutions Theme interviews of 11 Finnish co-operatives Discovering the current state and prospects of entrepreneurship education Concentration on co-operatives outside educational institutions

6. Co-operatives in Finland The Co-operative movement since the turn of the 20th century started by the formation of PELLERVO in 1899 The most co-operative country in the world with respect to total turnover of co-operatives in relation to GNP or total number of members in relation to population About 21% of Finland’s GDP being generated from the co-operative sector The membership of co-operative enterprises in Finland over €6,9m (population: 5,2m inhabitants)

7. The joint turnover of co-operative business reached over €29m (2009) Number of co-operatives 4 300 (2010) Few, but large: 10 co-operatives in the Global 300 with SOK the highest at 27 Statistics: New, small co-operatives founded mostly by rather young, well educated town residents – new trend after being seen as old fashioned

8. Entrepreneurship education ”…part of lifelong learning; … question of life management, interaction, self-guided action, a capacity for innovation and an ability to encounter change.” ”…learners develop their knowledge, skills and attitudes and mode of operation, enabling them to act in an entrepreneurial manner in their own lives with others. All this facililitates the learner’s future operation in the labour market, either as an entrepreneur or in the employ of others.” Guidelines for entrepreneurship education Ministry of Education 2009

9. ”An entrepreneurial culture and procedures are best realised in cooperation with the operational environment… guidelines… stress networking amongst different forms of education, business and industry, organisations, administrative and political decision- makers and pupils/students’ families.” “…its components are an active individual with initiative, an entrepreneurial learning environment, education and training and active and enterprise-promoting policy in society.”

10. Entrepreneurial operation needed in Finland Advancing society founded on entr. activity Economic welfare entails strong and competitive entr. Rapid change in society, positive economic trends spur business development Demand for young people in business Baby-boomers transfer their businesses to next generation Demands of working life growing

11. Projected state of affairs in 2015 Positive entr. culture and attitude climate Networking has intensified Ent.ed. a solid part of core curricula Integrated more robustly into business strategies and development plans Research relating to entr. learning environments and pedagogy stepped up Inherent part of the initial training of teachers

12. Co-operative values & principles VALUES Co-operatives are based on the values of self-help, self- responsibility, democracy, equality, equity and solidarity. In the tradition of their founders, co-operative members believe in the ethical values of honesty, openness, social responsibility and caring for others. PRINCIPLES 7- Concern for Community Co-operatives work for the sustainable development of their communities through policies approved by their members.

13. Previous studies Master’s thesis ”Just try!” – Companies’ viewpoint on entrepreneurship education, Lehtoranta & Varis 2011 Lappeenranta University of Technology Articles in International Journal of Co-operative management The state of co-operative entrepreneurship education in Finland: an Explatory study Entrepreneurship education as part of corporate responsibility The role of co-operative entrepreneurship in the virtual learning environment of entrepreneurship education Co-operatives in the entrepreneurship education at Finnish universities of applied sciences By Seikkula-Leino & Troberg & Ruostesaari

14. Interviewed co-operatives

15. Questions  Which educational institutes have you done cooperation with?  What kind of cooperation? Why?  Have you set targets?  The benefits and opportunities?  The challenges?

16.  Do you bring forward cooperative idea and business type?  What could facilitate the cooperation? ICA: ”Cooperation is a value-based business model that solves problems that today’s world faces”  How do you see your corporate social responsibility as a co-operative?

17. All local school levels, 60% with secondary and vocational schools Most common ways interships (70%) and sponsoring (60%) Also lectures and company visits Cooperation with

18. Why?  Company image, positive visibility 70%  To find employees 40%  Offer experience from working life  Complement curriculum and educate  Update teachers’ knowledge of working life  Get fresh ideas  Sales

19. CSR  Participate & take care of local community  Fundraising  With members from tomb until grave – encourage to studies  Promoting healthy, drug-free way of life  Improve business locally  Promote co-op spirit -> encourage to start a company

20. Do you promote co-op spirit and business type? Yes, absolutely! Every time 20% We might mention about it 20% No, not really 60%

21. Should it be promoted? Absolutely! 70% -Huge difference btw stock corporations and co-ops -We benefit members & owners -Growing need in modern society -Corporate responsibility -Way to differentiate -Unknown business model -Lower step to entrepreneurship No need for it30% - Only a business type, nothing more

22. Challenges? Not enough time and resources Lack of information on what could be done Difficult to cooperate with educational system and timetables Lack of diversity in local educational institutions Differences in seeing the importance of entr.ed. inside the company – seen to take too much effort & not enough value in return Lack of material of co-op spirit

23. Comparison to companies of other business types Taking part is meaningful and necessary Interaction with learning institutions and realistic image about working life Less due to own interest, more to affect young people Corporate responsibility more important than financial benefits Not sufficient objectives and factors to measure the success Not long-lasting, if both parties don’t benefit Learning institutions have hard time with keeping up the changes in business life Important to have an affect on future staff Need for tools, bringing companies & institutions closer

24. Future Information material (Tools in development by YVI) Different ways to cooperate Promote the benefits for companies Educating teachers Awareness of entr.ed. organisations and projects Reminder of co-op values Bringing out good practises Raising conversation about the importance of cooperation

25. The final product Final version in August-September Thesis can be found from YVI web pages www.yvi.fi www.yvi.fi

26. Thank you! Miia Maijala +35840 8382 899 miia.maijala@biz.tamk.fi www.proakatemia.fi/en

27. Henkekumppanien logot – Jonna hoitaa tämän!