1. eCommerce day 2009. Jan 12th

2. Schedule of the day 09:30 - welcome 10:00 - (r)eSearches on eBusiness 11:00 - process of eCommerce 12:00 - coffee break 12:30 - notice and takedown protocol 13:30 - lunch break 15:00 - Zoltán Ormós, Dr. 16:00 - closure The presentation about UCP directive has been canceled

3. (r)eSearches on eBusiness Lorant Kovacs Association for eCommerce

4. Global perspective of Advertising (%) 2005200620072008F 2009 newspapers29.729.027.826.926.2 Magazines13.212.812.512.212.1 TV37.837.9 38.238.1 radio8.68.38.17.97.8 cinema0.4 0.5 outdoor5.55.65.75.85.9 internet4.86.17.58.79.5

5. on-line media spending (billions and % of total media spending) internetTotal media Internet % of total media 2006$ 16.9$ 281.66% 2007$ 21.4$ 287.57.4% 2008$ 27.5$ 295.59.3% F 2009$ 32.5$ 301.510.8% F 2010$ 37.5$ 30912.1% F 2011$ 42$ 31613.3%

6. on-line media spending (billions of EUR)

7. Percentage of global respondents who visit and/or contribute to social networking or UGC sites.

8. Internet penetration

9. Internet usage (by frequency)

10. Internet usage (by age)

11. Internet users dividing by age

12. Activity of internet users In Hungary, the 14+ internet users (2,64 million person) spend more than 1 hour per month.

13. On-line buyers Until 2008Q2 771 000 users have bought already on-line

14. online buying overrating

15. Feedback for online Tone of online feedback for products and services

16. online purchase More information: ONS (Office for National Statistic) www.statistics.gok.uk IPSOS Mori www.ipsos-mori.com

17. webshops Summary: 2 300 shops working (2008/10)

18. eCommerce sales 2008/11/24

19. most valuable on-line activities Most popular businesses / services insurance services FMCG (eg. Food) Office supplies Books Clothes Consumer electronics Telecommunication Travel services

20. Products and services

21. Leading product categories 2008/12/31 (!!!) $770 million 2008 Q1-Q2

22. online researching Products that US online shoppers have researched on-line before purchasing in a Store

23. eCommerce (B2C) value Facts of on-line B2C 0,8-0,9% of the total commercial value (in EU this is 1,8-2,0%) Basic value of transaction: 100-120 EUR / transaction And with store this value is 25 EUR / transaction Value from auction site: 9.8 billion HUF (sum: 45 billion HUF)

24. On-line stores average incomes

25. B2C eCommerce value

26. system of webshops

27. eBusiness models That’s work in Hungary: marketplace modell Reklámozási modell Kereskedői modell Közösségépítési modell Possibility modells of eBusiness dotcom model on-line marketplace reklámozási modell információ közvetítő modell kereskedő modell wholeseller modell Társulási modell közösség építési modell kollaborációs modell előfizetői modell közmű modell

28. sources GKI / GKIeNET www.gkienet.hu EuroStat ec.europa.eu/eurostat eMarketer www.emarketer.com Zenith optimedia www.zenithoptimedia.com Gartner Research www.garthner.com comScore www.comscore.com

29. copyrights Attribution (copy, distribute, display, perform just contain the source of the work) Do not sell (this is non-commercial item) Share alike Do not modify

30. Lorant Kovacs www.szek.org kovacs.lorant@piarsoft.com Thank You for your kind attention! (Take a deep breath, its finished ;)