1. Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

2. 2 Driving ROI through Monthly Progress Meetings = A Win/Win!

3. 3

4. 4

5. Looks pretty good, but how do we know what had an impact and what didn’t?

6. 6

7. 7

8. Keyword Summary Observation #1 Observation #2

9. Use Keyword Grader To Find Conversion Opportunities for Campaign

10. Inbound Links http://yourdomain.com/Default.aspx?app=link- grader&dm=2&tws=doteduguru.com&dr=90 Observation #1 Observation #2

11. Organic Traffic Observation #1 Observation #2

12. 12

13. 13

14. Landing Page Results

15. 15

16. 16

17. 17

18. 18

19. Blog Results

20. Blog Observation #1 Observation #2

21. 21

22. 22

23. 23

24. 24

25. Monthly Reach Observation #1 Observation #2

26. Analytics http://app.hubspot.com/analytics/sources?portalId=yourdomain Observation #1 Observation #2

27. 27 Prospect Traffic Review:

28. Traffic Results

29. 29

30. Call To Action Results

31. 31

32. 32 What to Report On:

33. Email Results

34. 34

35. 35

36. 36

37. 37

38. Lead Nurturing Results

39. 39

40. 40 What to report on:

41. If we look at VISITS, where did most of our traffic come from?

42. If we look at LEADS, where did most of our leads come from?

43. If we look at CUSTOMER S, where did most of our revenue come from?

44. What Source converted CUSTOMER S at a higher rate?

45. 45

46. Website Competitors Comparison Observation #1 Observation #2 http://yourdomain.com/app/website-grader/

47. Website Competitors Comparison http://yourdomain.com/Default.aspx?app=website- grader&dr=90&met=GoogleIndexedPages&dm=1 http://doteduguru.demo6.hubspot.com/Defa ult.aspx?app=website- grader&dr=90&met=GoogleIndexedPages& dm=1 Observation #1 Observation #2

48. Website Competitors Comparison http://yourdomain.com/Default.aspx?app=website- grader&dr=90&met=AlexaRank&dm=1 Observation #1 Observation #2

49. 49 Presenting ROI/Meeting Success Factors

50. Make them frequent (monthly) Have a clear agenda + materials ready Prepare attendees, practice crowd control Save time for discussions/debrief 1 2 3 4

51. 51 More Resources from Hubspot: