1. IT Systems Solutii Profesionale S.R.L. Tel. +40-723-153-243 Cal.Rahovei, Nr. 266 eMail: office@itsystems.ro Electromagnetica Business Park Fax. +40-215-696-194 Corp 2, Etaj 2 Marketing & Campaign management through proximity advertising BT Advertiser

2. What is BT Advertiser ? BT Advertiser is a hardware & software solution developed internally by IT Systems which offers new ways of advertising and planning marketing campaigns in the Bluetooth covered area. This way you can attract passing by customers which are interested by your offers. The BT Advertiser system is sending to the customer's mobile phone the marketing information you send, if the bluetooth feature of the phone is turned on.

3. Usage mode The BT Advertiser system may work in different modes based on the package purchased:  standard coverage ( Raza ~15 m )  extended coverage ( Raza ~50 m )  sending by request  automatic sending

4. Current architectures Currently, the BT Advertiser system exists and can be delivered in 2 architectures:  Service mode ( it includes a Microsoft Windows service and works only automatic )  GUI mode ( it includes the user interface ans supports both working modes )

5. Applicability The purposes for using BT Advertiser are virtually infinite but we will specify sone of the most common purposes:  Sustainig the marketing campaigns  Creating marketing campaigns  Customer education & information regarding the offered product and services  Gaining more customers by offering new services to the potential customers etc.

6. Delivered formats The BT Advertiser solution is able to send the following data formats to bluetooth enabled terminals:  TEXT  VIDEO (video files processed to be compliant with mobile phones)  IMAGES (compressed JPEG or GIF)  AUDIO (compressed MPEG Layer 3 files )

7. BT Advertiser's main benefits The main benefits in using the BT Advertiser are:  Low operational costs ( no mobile phone expenses )  Approaching the customer directly and with a clear message  Highly dynamic content provided  Technical support 24/7  Free delivery, installation and configuration

8. Q & A I. What is the success rate for messages delivered using BT Advertiser? R. La asta vom raspunde dupa ce ajung si io in Mall sa vad … I. How do I know how many customers received the message? R. The BT Advertiser system offers you various statistics about the number of attempt to send, the success rate and rejection rate. I. How high are the costs for creating a marketing campaign using BT Advertiser? R. There are no additional costs if you create your own content. I. What devices are able to receive information delivered by BT Advertiser? R. Theoretically any bluetooth enabled device is able to receive BT Advertiser originated messages. However, the system will recognize the devices able to use the information by sending only to mobile phones, PDAs etc. It will not send any data to other bluetooth enabled devices like headsets or GPS receivers.

9. IT Systems Solutii Profesionale Calea Rahovei, Nr.266 Electromagnetica Business Park Corp 2, Etaj 2, Sector 5 Bucuresti Telefon +40-723-153-243 Email office@itsystems.rooffice@itsystems.ro Fax +40-215-696-194