1. 1 Entrepreneurship Summer School 2011 Jeff Skinner John Mullins ESS Co-Directors

2. 2 Why Entrepreneurship Summer School? Principal purposes: –Build skills to assess and shape opportunities –Build a foundation for developing a business plan –Experience entrepreneurial life – is it for you? –‘Forces’ immersion in a market/industry that intrigues you – ‘Plan A’ is just the way in…? Our signature program in entrepreneurship

3. 3 Who should come? Students with genuine ideas they wish to pursue now Those who would value working closely with a mentor from the entrepreneurial community Students who want to check out their aptitude & liking for an entrepreneurial life Those who want to maximise their entrepreneurship experience and exposure at LBS

4. 4 Overview of ESS 2011 13 May: Application deadline 10-15 July: Block week Mid July through early September –Field-based research into your opportunity, working individually (or in teams of 2-3) 4-6 August: Thursday-Saturday (re-energise) 25 August: Optional dress rehearsal 2-3 September: Final presentations, course wrap-up, and awards dinner

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6. 6 The Block Week & Weekend Lots of stuff that isn’t taught elsewhere: –Cold-calling, interview skills –On-street market research –Networking skills –Legal, IP –Elevator pitches, presentation skills –Entrepreneurial team-building –Hustle as strategy Plus – a cast of ‘thousands’: –Panel discussions with investors, entrepreneurs –ESS alumni –Peer group support –Experienced judges, mentors

7. 7 The Heart of ESS: Mentored Due Diligence Field-based research on your opportunity, working under the guidance of –A mentor from our networks, including our LBS business angels (Enterprise 100) and growing community of accomplished entrepreneurs… –Anywhere in the world is OK

8. 8 The Outcome: Feasibility Study Presentations Thursday 25 August: Optional dress rehearsal with video Fri-Sat 2-3 September: Final presentations –Delivered to and graded by panel of investors and successful entrepreneurs –No punches pulled! Prizes for best argued ‘viable’ & ‘non-viable’

9. 9 Next Steps to Join Summer School 2011 Submit your CV, personal mission statement, and opportunity overview per the ESS website, deadline 13 May (but first- come, first-served and space is limited to about 50 participants) See www.london.edu/summer_school for complete details

10. 10 Questions? John Mullins: jmullins@london.edu Jeff Skinner: jskinner@london.edu or www.london.edu/summer_school