1. Search on the Rate Card & Facebook Changes April All-Hands Call

2. Last year, global mobile ad spending increased 105.0% to total $17.96 billion … In 2014, mobile is on pace to rise another 75.1% to $31.45 billion “ “ -eMarketer 2013 – The Year Of Mobile 2

3. Agenda 3 Top Markets & Wins Search on the Rate Card Success Story – Edmonton Motors Facebook Changes Success Story – Tidelands Ford-Lincoln Housekeeping

4. 25 21 Myrtle Beach Sun News 18 17 16 14 13 11 10 23 22 20 The Virginian Pilot 19 Fresno Bee 15 12 24 Leader Post Leaderboard 9 8 6 5 4 3 2 7 1 OnMilwaukee.com Orlando Sentinel Chicago Tribune Naples Daily News Columbus Dispatch St. Louis Post Dispatch Kansas City Star Calgary Herald The Star Phoenix San Diego Union-Tribune Knoxville News Sentinel Corpus Christi Caller-Times Vancouver Sun Seattle Times Toledo Blade Allentown Morning Call Edmonton Journal Madison.com Las Vegas Review-Journal Hartford Courant LA Times

5. Top New Wins | January $122,650 Estimated Retail $62,400 Estimated Retail $33,000 Estimated Retail $29,800 Estimated Retail $25,000 Estimated Retail LA Times St. Louis Post Dispatch LA Times

6. Agenda 6 Top Markets & Wins Search on the Rate Card Success Story – Edmonton Motors Facebook Changes Success Story – Tidelands Ford-Lincoln Housekeeping

7. Search on the Rate Card – The Big Why 7 Nearly 50% of Internet users eventually perform a search in response to display. (Forrester) Consumers who were exposed to both search and display converted at a 22% higher rate than search alone. (Atlas) Search & Display have a 90% increase over just Display in terms of Brand Recall. (eMarketer) Search & Display have 70% increase over just Display in terms of likelihood to Purchase. (eMarketer) Exposure to a display ad increases the number of relevant search queries submitted by 5-25% (Yahoo).

8. 8 Google remains dominant player in space at 74% of total search ad spend (eMarketer, June 2013) 2013) Bing Yahoo is only recommended to test for large buys with direct response goals. Search on the Rate Card – Traffic Share

9. 9 Search on the Rate Card – Interesting Stats

10. 10 Search on the Rate Card – Why Centro 2. Custom Build 1. Competitor Research 4. In-dashboard Reporting 3. Holistic Dashboard

11. 11 Search on the Rate Card – Standard Process Send RFP to Catch-All Search Team provides CPC rates + budget proposal Confirm enough volume to meet minimums IO finalized Search Team creates Strategy Plan (per client request, Enterprise- level accounts only) Search Team creates custom account build Sends tracking pixels (if needed) AM confirms tracking pixels are placed and keywords/ ad copy are approved LaunchReporting 1-2 days 2-3 days 3-5 days 1-2 days

12. JUAN’S CHICKEN – SEARCH CAMPAIGN [PARTNER LOGO]

13. Juan’s Chicken Restaurant CLIENT BACKGROUND LOS ANGELES TIMES SUCCESS STORY CAMPAIGN DETAILS The advertiser currently runs print advertising in Hoy, Fin de Semana and wraps targeting the Hispanic community. Client’s first digital execution of any kind! Juan’s was seeking ways to generate awareness after splitting from a franchise, which led to an initial drop in business prior to launching the SEM campaign. To drive foot traffic as well as phone calls for their catering business. Total Spend $60,000 Centro Spend $9,000 Campaign Length 3 Months Geography Targeted LADMA DIGITAL BUDGET ALLOCATION SEM 100% OBJECTIVE

14. LOS ANGELES TIMES SUCCESS STORY ADDITIONAL COMMENTARY “Great response via phone calls and a noted increase in foot traffic with the target audience redeeming the coupons that were posted on the site.” – Art Bracamontes, Owner “With respect to calls placing orders, the client listened to the recorded calls and could truly see the ROI! This really sold the power of PPC for the client.” – Harvest Smith, Digital Sales Manager, LA Times TESTIMONIAL 420+ recorded calls on the Kenshoo dashboard. Call volume increased month over month, as well as the quality. In February, calls over 60 seconds increased 5% from 99 in January to 104 in February. Performance increase due to usage of tracking numbers through our proxy site. Each call to our tracking number is tied directly to the keyword that led to a call. In examining that call data set we are able to identify which keywords are driving the most/best calls and optimize our campaign around those keywords. Advertiser Name Restaurant

15. Agenda 15 Top Markets & Wins Search on the Rate Card Success Story – Edmonton Motors Facebook Changes Success Story – Tidelands Ford-Lincoln Housekeeping

16. Edmonton Motors Dene Braaten, Digital Sales Manager

17. Edmonton Motors Automotive CLIENT BACKGROUND EDMONTON JOURNAL SUCCESS STORY CAMPAIGN DETAILS Client hasn’t done any digital advertising with the Edmonton Journal since 2012. With a new decision maker in place, we had an opportunity to talk about our new audience reach solutions. Target Market includes – Edmonton professionals, high income earners, families and downtown Edmonton residents (based on downtown dealer location) Objectives: Bring in new clientele, raise the overall profile of their dealership to get people in the local area to think of his dealership first. Total Spend $6,000 Centro Spend $2,476 Campaign Length Monthly Geography Targeted High Income FSA’s in Edmonton & surrounding BUDGET ALLOCATION Extended Reach Network 50% Hyper-Local Mobile 50%

18. EDMONTON JOURNAL SUCCESS STORY WHY DID THEY BUY? Client was thrilled with our ability to reach the specific audience they were after with a targeted mobile and desktop solution. The golden nugget was the ability to target their competition across the river via our hyper local mobile offering. They desperately needed to bring in a new clientele. They don’t have as many new potential clients as they’d like. ADDITIONAL COMMENTARY “Hi Kathleen. I’d Like to pull the trigger on this renewal ASAP as I am a big fan of the results!.” Edmonton Motors Automotive

19. Agenda 19 Top Markets & Wins Search on the Rate Card Success Story – Edmonton Motors Facebook Changes Success Story – Tidelands Ford-Lincoln Housekeeping

20. Industry Changes FACEBOOK

21. Effective immediately all Facebook campaigns will be purchased programmatically through the FB Exchange What this really means: All new FB campaigns will use a CPM model (no more CPC) Campaigns will no longer utilize 1 st party data (instead using 3 rd party data segments such as Behavior and Demographic targeting) Targeting will be available at the city level (no radius) What’s Different? Industry Changes - Facebook

22. Existing Campaigns BUT WAIT! What happens to our existing campaigns?! Don’t Stress!! We’ve got you covered: Existing campaigns are grandfathered in and will still run per the insertion order in place. No changes will be made to these orders. Business as Usual…

23. What is New With the Switch? New Opportunities Industry Changes - Facebook 1 1 2 2 More targeting segments available: BT, Demo, Job title targeting, etc. Better pacing and optimization capabilities: Delivery, performance, etc.

24. New Opportunities Industry Changes - Facebook 3 3 Retargeting through Facebook: We provide a pixel for the clients site and accrue 1st party data on unique visitors We are then able to retarget those users while they are browsing on FB with the right hand rail ads RFP our team for rates (CPM) Requirements: Client must have 5,000 uniques per month on their site to run a FB retargeting campaign through our team Early pixel Placement (30 days) No geo-targeting One pixel per client (we will not be able to offer multiple pixels for different pages)

25. Agenda 25 Top Markets & Wins Search on the Rate Card Success Story – Edmonton Motors Facebook Changes Success Story – Tidelands Ford-Lincoln Housekeeping

26. SUCCESS STORY Lindy Studds, Advertising Sales Manager Matt Mahood, Digital Specialist

27. Tidelands Ford Lincoln Auto Dealer CLIENT BACKGROUND Tidelands Ford Lincoln – Coastal Connect CAMPAIGN DETAILS Current client running mostly newspaper weekly print ads, with only 11% of their budget dedicated to digital Initially stated they would be severely cutting their budget with us because of pressure from auto manufacturers to invest more in digital & TV Family owned and run business, consisting of a team of decision makers with little to no digital marketing knowledge Additional solutions sold include print in both core and TMC products, Cars.com Print & Deliver Inserts They do not have a dedicated Internet Sales Manager on site Also doing T.V., as well as SEM/SEO and Social Media through their manufacturer Total Spend $16,600/month Centro Spend $8,100/month Campaign Length Annual Geography Targeted Local DMA/Zip Codes BUDGET ALLOCATION Premium News 12% Advanced Targeting 12% Hyper-Local Mobile 38% Contextual Targeting 12% Retargeting Pre-Roll Video 20%

28. Tidelands Ford Lincoln – Coastal Connect WHY DID THEY BUY? Multi-Media solution filling the gaps in their “new” advertising approach Consultative partnership and digital education ADDITIONAL COMMENTARY We conducted a Needs Assessment meeting that lasted 1.5 hours, then had 1 presentation call to close Able to save revenue and add incremental YOY revenue because of the new digital solutions through the Centro partnership. Tidelands Ford Lincoln Auto Dealer

29. Agenda 29 Top Markets & Wins Search on the Rate Card Success Story – Edmonton Motors Facebook Changes Success Story – Tidelands Ford-Lincoln Housekeeping

30. 3030 Basics Session April 17 th @ 11am CDT Advanced Session- Multi-Platform Media Selling April 17 th @ 11:30am CDT Wednesday, April 9 th @ 2:00pm CDT When: Thursday, April 10 th Where: University of Chicago Gleacher Center Chicago, IL TRAINING THURSDAYAD OPS CALL DIGITAL SALES ACADEMY HOUSEKEEPING Goes into effect Today! (4/1) 2 New Offerings No Rate Changes Q2 RATE CARD

31. Contest Dates: We will be accepting entries until May 31 st Prizes: All valid submissions will receive a $10 Starbucks Gift Card Success Stories featured on an All-Hands Call will receive a $50 Amazon Gift Card All valid submissions will be entered into the Grand Prize Drawing for an iPad Mini! SUCCESS STORY CONTEST!

32. THANK YOU! 32