Download presentation
Presentation is loading. Please wait.
Published byStuart Shields Modified over 9 years ago
1
www.colour-connections.com Facts About Fiction
2
www.colour-connections.com Politics Plastic Bags 5 -10 g / bag Out of Town Stores 133 g fuel / mile (1.6 km)
3
www.colour-connections.com The Maths 1 litre of fuel weighs approx 800g and takes a car approx 6 miles 6 miles uses 80 – 160 ‘bags worth’ of fuel 40 miles uses 530 – 1060 ‘bags worth’ of fuel (5.3 kg)
4
www.colour-connections.com 5.3 kg = How many of these?
5
www.colour-connections.com Oh and.....................
6
www.colour-connections.com Exaggeration Wash TemperaturesDrying Methods
7
www.colour-connections.com Brainwashing NaturalChemical
8
www.colour-connections.com Confusion / Misleading ProductionAfter-care
9
www.colour-connections.com Cherry Picking FibresLCA
10
www.colour-connections.com Conflict BiodegradableGreenhouse Gases
11
www.colour-connections.com The Good Old Days? Old Cotton Polyester Wool New Bamboo (viscose) Spider silk Nettle PLA
12
www.colour-connections.com Time to Get Real
13
www.colour-connections.com Time to Get Real II
14
www.colour-connections.com Time to Think Big
15
www.colour-connections.com The Business Case Cost of manufacture + Cost of compliance + Profits __________________ = Total Cost
16
www.colour-connections.com The Opportunities Reduction of:- – Water – Energy – Chemicals
17
www.colour-connections.com The Barriers Economies of scale
18
www.colour-connections.com The Own Goals Profiteering Mis-information Greenwash Poor communication
19
www.colour-connections.com The Aims Introduce ‘better’ productsImprove existing products
20
www.colour-connections.com The Needs Objectivity Assessment of products AND processes Highlight opportunities for improvement Assess all aspects of production and use
21
www.colour-connections.com The Tools www.colour-connections.com/EcoMetrics
22
www.colour-connections.com Considers – Water – Energy – Chemical use – Pollution Considers – products, processes, use, laundry and disposal
23
www.colour-connections.com
25
2 levels of information Traffic lights – To give instant visual comparisons Numbers – To quantify differences
26
www.colour-connections.com Traffic light snapshot Cotton jet dyed T-Shirt OverallTencel jet dyed T-shirt Overall
27
www.colour-connections.com Traffic light snapshot Polyester jet dyed T-Shirt OverallCotton jet dyed T-Shirt Overall
28
www.colour-connections.com The Score Card Cotton T-shirt Jet Dye Softener only Wash at 30 o C Tumble Dry Lasts 10 washes
29
www.colour-connections.com What are EDU’s? Environmental Damage Units Unit-less units used to enable comparisons – Big score = massive damage – Small score = little damage
30
www.colour-connections.com Comparisons Jet dye cotton T-shirt34 EDU’s / Kg Jet dye organic cotton T-shirt28 EDU’s / Kg Jet dye Tencel T-shirt28 EDU’s / Kg Dope dye polyester T-shirt19 EDU’s / Kg Re-cycled cotton T-shirt11 EDU’s / Kg Cold pad batch cotton T-shirt28 EDU’s / Kg
31
www.colour-connections.com Sodu’s Sub-Optimal Durability Units Penalty for low durability merchandise Measure the impact of having to replace low quality merchandise
32
www.colour-connections.com Interesting.............. Natural fibres aren’t necessarily best Durable merchandise is good – But can skew people’s thinking!!! Low temperature washes have small benefits compared to change of drying habits
33
www.colour-connections.com Interesting........... Anti-microbial – Halve the washing frequency, extend life span, use less energy and water Stain Repellent – Reduce washing frequency
34
www.colour-connections.com Interesting........... Improving the performance of the dyehouses you use will be more beneficial to the planet than almost any overtly ‘green’ initiative
35
www.colour-connections.com Household Module Looks at long term behaviour – Rewards quality and durability – Uses RDA calorie analogy
36
www.colour-connections.com Household Module Looks at complete life-cycle – Impacts of manufacture – Impacts of laundry – Impacts of disposal
37
www.colour-connections.com Household module Encourages consumers to think about Value not cost
38
www.colour-connections.com Eco-metrics pro Takes the core concept to a different level
39
www.colour-connections.com Eco-metrics pro Used for detailed process improvement Used for supply base initiatives Used to demonstrate performance above the industry average
40
www.colour-connections.com Eco-metrics Labelling Eco-metrics is available for product labelling – Visual traffic lights – EDU scores
41
www.colour-connections.com Eco-metrics Communications Use the approach for clearer stakeholder communication – websites – brochures – marketing
42
www.colour-connections.com Interactive Eco-metrics Training Available from Colour Connections – How to use the Eco-metrics tool to maximum effect – Importance of holistic thinking – Avoiding greenwash – Avoiding being greenwashed
43
www.colour-connections.com Use EcoMetrics Common Sense Approach to............ Assess opportunities to improve Tackle greenwashing – Check your suppliers – Avoid making wrong claims Find hidden Eco-products (e.g. Dope Dye, Tencel) Help marketing Make your business better Reduce the impact on the environment
44
www.colour-connections.com The Conclusions Less for more Make better things and Make things better – Existing products can be good Be objective – do what’s right Sustainability has to pay – Water, energy and chemicals cost money – Low impact should mean low price
45
www.colour-connections.com More Sensible Advice RITE Conference Wednesday 6 th October, London 2010 www.ritegroup.org
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.