1. Enterprise Business Information Model Enterprise Data Services

2. Agenda Introduction Asset Management( people, orgs, talent etc.. ) Legal (Contracts) Human Resources Finance Business Affairs (rights) International Sales Program Research Sales Affiliate Sales Digital Other Subject Areas

3. Introduction  Keep points clear and simple  Try not to exceed six bullets  Use as little text as possible  Edit your copy to fit the recommended font sizes  Do not use bullet slides as a substitute for speaker notes

4. Enterprise Business Information Model  Clear terminology – standard names and business definitions  Clear business rules governing data relationships  Common understanding and communication  Clear implications and consequences  On-going data governance and control Why?  Basis for business data requirements  Enterprise Road map  Otherwise: confusion, complexity, higher costs, fewer benefits

5. Enterprise Information Models Subject Area Model Enterprise Information Models Business Information Model Reference Model (data attributes) 15 Families of Data Assets Top 300 Business Entities Framework for Objects, Services and Data Modeling

6. Business Information Model  The most important things (top 300 business entities / objects  What we capture data about / what we need to know about  Official names, business definitions and relationships (rules)  A semantic model – “the language of the business information”  Developed and governed collaboratively with the business stakeholders  Facilitated by Enterprise Architecture ( Information Architect )  A blueprint for data integration and data quality improvement  A tool for Enterprise Roadmap business / systems planning and governance  A tool to build consensus for an enterprise view  A tool to help identify and resolve data issues  A tool to more clearly define business data requirements  A tool to align data with applications and services  A tool to evaluate solution alternatives  The basis for data governance and stewardship accountability

7. SNI Enterprise Information Architecture Artifacts Business Information Model Enterprise Reporting Strategy (Business Insight) Data Integration Standards Master Data Future State Vision Data Modeling Standards SNI Reference Model

8. SNI Enterprise Information Architecture Artifacts ERD Conceptual Data Model PowerPoint Presentation Word Document Excel Spreadsheet – business entities and definitions Issue Log Change Log (Release Descriptions) SharePoint Site Data Governance Committee

9. Business Information Model (example view of diagram)

10. What is the Enterprise Subject Area Model? The very high level set of topics of interest to your company A list of the 15 major families of data assets A tool for communication, strategic planning and control A tool for prioritizing focus and efforts A tool for organization of other data models A tool for assigning business data steward accountability Party Legal Human Resources Finance Business Affairs Intl Sales Prog Research Sales Affiliate Sales Distribution Security Ops Monitoring Digital Ops Capacity Planning

11. Enterprise Subject Area Model  Insert excel of subject area and description with some business entities in the subject area

12. Business Information Model Project level involvement  Insert graphic of EBIM with project groupings describing the subjects attached to the EBIM The enterprise model is developed iteratively in concept phases of Roadmap projects

13. EBIM Contributors and Reviewers  Gather a list of subject area owners and reviewers

14. SNI Business Information Model Progress by subject area  Spreadsheet of progress tracks by subject area

15. Business Information Model Issue Log  List of open issues

16. SNI Data Governance Organizations Someday Maybe Shared Data Services Information Technology Strategy & Architecture Data Stewards and Subject Matter Experts Data Strategy Council Data Governance Committee (Code Management) Data Model Governance Committee

17. Enterprise Data Group Proposed  List group recommendation

18. Enterprise Data Model Governance Committee proposed  Create the proposed group

19. Business Information Model Next Steps  Discuss models and entities locations and steps to centralize and manage

20. Business Information Model Challenges and Opportunities  Collaboration and review with Subject Matter Experts  Data Governance (Approval and Ownership)  Change Control  It Takes Time (get it right and make it usable)  It’s Abstract (dealing with concepts and drivers and turning those into architecture)

21. Model Alignment Subject Area Model Enterprise Information Models Business Information Model SNI Reference Model (data attributes) Enterprise Roadmap Standard Reference CFL & Common Operating Language

22. Business Information Model How To Use 1. Jump-Start for Project Concept Phase Information View  Used by Domain Architects and Business Analysts  Subject area scope, business entity definitions, ER diagrams  ARM Review 2. Jump-Start for Project Definition Phase Logical Data Models  Used by Logical Data Modelers, Design Leads and Business Analysts  Subset ER Data Model  Business entity definitions (but no attributes!)  Language for defining data requirements and identifying data issues  Aligning database, services, application logic and screen design  Evaluating design alternatives  Design Review 3. Guide Reference Model Development  Alignment with business language  Standard data attributes and alignment with data naming standards

23. Subject Area Presentations  Overview  Primary and Related Business Entities  Stakeholders and Reviewers  Main Body  Views -- Diagrams  Views -- Business Definitions  Optional / Variable  Examples  Issues  Recommendations

24. Subject Area Information Introduction Party Subject Area ( people, orgs, talent etc.. ) Legal (Contracts) Human Resources Finance Business Affairs (rights) International Sales Program Research Sales Affiliate Sales Distribution Other Subject Areas

25. Party (people, organizations, talent, staff, etc…)  Insert Spreadsheet of top entities and roles

26. Subject Area Information Introduction Party Subject Area ( people, orgs, talent etc.. ) Legal (Contracts) Human Resources Finance Business Affairs (rights) International Sales Program Research Sales Affiliate Sales Distribution Other Subject Areas

27. Legal (contracts)  Insert Spreadsheet of top entities and roles

28. Subject Area Information Introduction Party Subject Area ( people, orgs, talent etc.. ) Legal (Contracts) Human Resources Finance Business Affairs (rights) International Sales Program Research Sales Affiliate Sales Distribution Other Subject Areas

29. Human Resources  Insert Spreadsheet of top entities and roles

30. Subject Area Information Introduction Party Subject Area ( people, orgs, talent etc.. ) Legal (Contracts) Human Resources Finance Business Affairs (rights) International Sales Program Research Sales Affiliate Sales Distribution Other Subject Areas

31. Finance  Insert Spreadsheet of top entities and roles

32. Subject Area Information Introduction Party Subject Area ( people, orgs, talent etc.. ) Legal (Contracts) Human Resources Finance Business Affairs (rights) International Sales Program Research Sales Affiliate Sales Distribution Other Subject Areas

33. Business Affairs (rights)  Insert Spreadsheet of top entities and roles

34. Subject Area Information Introduction Party Subject Area ( people, orgs, talent etc.. ) Legal (Contracts) Human Resources Finance Business Affairs (rights) International Sales Program Research Sales Affiliate Sales Distribution Other Subject Areas

35. International Sales  Insert Spreadsheet of top entities and roles

36. Subject Area Information Introduction Party Subject Area ( people, orgs, talent etc.. ) Legal (Contracts) Human Resources Finance Business Affairs (rights) International Sales Program Research Sales Affiliate Sales Distribution Other Subject Areas

37. Program Research  Insert Spreadsheet of top entities and roles

38. Subject Area Information Introduction Party Subject Area ( people, orgs, talent etc.. ) Legal (Contracts) Human Resources Finance Business Affairs (rights) International Sales Program Research Sales Affiliate Sales Distribution Other Subject Areas

39. Sales  Insert Spreadsheet of top entities and roles

40. Subject Area Information Introduction Party Subject Area ( people, orgs, talent etc.. ) Legal (Contracts) Human Resources Finance Business Affairs (rights) International Sales Program Research Sales Affiliate Sales Distribution Other Subject Areas

41. Affiliate Sales  Insert Spreadsheet of top entities and roles

42. Subject Area Information Introduction Party Subject Area ( people, orgs, talent etc.. ) Legal (Contracts) Human Resources Finance Business Affairs (rights) International Sales Program Research Sales Affiliate Sales Distribution Other Subject Areas

43. Distribution  Insert Spreadsheet of top entities and roles

44. Subject Area Information Introduction Party Subject Area ( people, orgs, talent etc.. ) Legal (Contracts) Human Resources Finance Business Affairs (rights) International Sales Program Research Sales Affiliate Sales Distribution Other Subject Areas

45.  Security  Ops Monitoring  Operations  Digital  Capacity Planning