1. How to Write a Press Release

2. What is a Press Release? A factual announcement sent to the media to be used as a news item. Sent by businesses, organizations, individuals and government agencies

3. What you want to communicate The facts: – 5 W’s and an H Who? What? When? Where? Why? Oh, yeah. How?

4. Parts of a Press Release Headline(s) Lead The body –The facts. –The quotes. –The down and dirty. Each part should retell the story

5. FOR IMMEDIATE RELEASE Contact:Tina Maistros, Stone Bridge High School Ph. 987-654-3210 Email: Tmaistros@fakeit.comTmaistros@fakeit.com Mr. Anderson and Mrs. Celio Named Best Teachers at Stone Bridge Dedicated Educators Encourage Students to Accept Responsibility and Strive For Excellence, Introduce Them to Technological Advances in Marketing and PR Ashburn, VA, December 9, 2014 – The sports and entertainment marketing Students of Dominion High School today named Mr. Anderson, and Mrs. Celio the school’s best teachers, citing their commitment to developing student’s skills and character. In honoring the educators in the second, third, seventh and eighth period sports and entertainment marketing classes, the students pointed to their ability to attract talented experts as educational partners and their strategy of developing responsibility and the pursuit of excellence by assigning impossible and voluminous homework projects. Contact Info. 1. Headlines Dateline 2. Lead 3. Body

6. Mr. Matt Wilburn, Principal of Stone Bridge High School, stated, “Mr. Anderson and Mrs. Celio exemplify the mission and beliefs of Stone Bridge High School, and have done a superb job implementing our strategy for developing citizens and life-long learners. I have never seen such talented professionals in action, or such outrageously difficult assignments. But that’s how we build character.” Mr. Anderson said, “I’m thrilled to receive this warm and heartfelt recognition from my students, have done everything I can to create a supportive and challenging learning environment. But the 150-page, full-color marketing presentations with charts, annotations and footnotes are still due tomorrow.” Mrs. Celio, renowned as Stone Bridge High’s most accomplished cheerleading coach, stated, “I’m committed to actively engaging my students in the learning process, as well as parents and the community. I think I’ll outdo Anderson and give some Parents some homework assignments as well.” Quotes

7. Teacher’s Accomplishments Recognized Illustrating Mrs. Celio’s legendary program of increasing individual student performance through challenging expectations, the students recalled how he committed them to develop and implement a multimillion dollar product launch for a local Fortune 500 corporation, not only causing them to “stretch” but earning the school a tidy profit. Stone Bridge High School. Located on Hay Road in Ashburn, VA, is one of Virginia’s most recognized and respected institutions of secondary education and their sports teams aren’t half bad either. ### Down and Dirty Details The End