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Published byNeil Andrews Modified over 9 years ago
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ICCA PRICE COMPARISON SURVEY 2005
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HISTORY First survey late 90’s and decided to be handled every 2 Years Last one was made in 2003 Proposed in Cape Town ICCA GA 2004 to be handled for 2005 Cost was ranging on an average of 60€ per Centre, and decided to be free of charge in 2005
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SOME COMMENTS The Working Committee : The committee consisted of: Anton Vliegenthart, De Doelen, Rotterdam Francois d’Heilly CNIT, Paris Expo, Paris Yanice Yee, Singex Venues Pte Ltd, Singapore James Rees, ExCel, London Karen Smith, Dubai International Convention Centre, Dubai Elisabeth Bugge, ICCA Head Office, Amsterdam We thank them very warmly
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The « reason why » of such a survey Necessity in a not yet very structured market to have some ideas of benchmarking Be secured by confidentiality as only participating ICCA Cat G members receive the results, Each centre can make it’s own comparison with their supposed competitors, in their country or within their continent or worldwide
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The general participation 180 Centres were approached, 76 did participate representing about 46% of the population, Somehow disappointing, however not much lower than the other years, Despite a more « userfriendly » programme run by Elisabeth
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Which centers took part EUROPE54 MIDDLE EAST2 ASIA8 OCEANY2 AFRICA2 AMERICAS8
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METHODOLOGY Previously One or two case studies referring to congresses of 600 and/or 1500 with a complete profile, plus questions on specific items. Due to many cases of misinterpretations and complecities this method has been cancelled Presently More detailed questions on specific items in order to avoid misunderstandments and on commercial policy.
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Do you charge the exhibitors for building up and dismantling dismantling? 85% 15% Yes No
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64% 33% 3% Less Same rate More Are you charging less,more or the same % as the regular rate
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What percentage of the regular rate do you charge ? 13% 62% 25% <50 % 50% <85 %
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84% 16% Yes No Is your centre coordinating exhibition service orders?
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22% 78% No Yes Is your centre also invoicing directly to the exhibitors ?
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Are the clients allowed to bring their own audiovisual equipment ? 87% 13% Yes No
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87% 13% Yes No Are the clients allowed to bring their own audiovisual equipment ?
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13 4 11 15 14 8 0 2 4 6 8 10 12 14 16 nothing is charged < 0.50.5 -1.01.0 -1.52.0-2.5> 3.0 Number of centres How much do you charge per car per hour ?
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How much do you charge per car per day ?
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58% 31% 11% No, no support Yes, financial support Yes, other support Does your centre get government support ?
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Do you have your own cleaning services or is it contracted out ? 65% 35% Contracted out Own cleaning service 8% 92% No Yes Are the cleaning costs included in the room rental price ?
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Do you offer a daily conference package ? 52% 48% No Yes 4 17 8 2 0 2 4 6 8 10 12 14 16 18 < 25 Euros< 50 Euros< 75 Euros< 100 Euros Number of centres What is the price of a daily conference package ?
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Do you operate with seasonal rates ? 29% 71% Yes No Are 1/2 day occupancy rates used ? 31% 69% No Yes
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21% 79% Yes No Do you have an in-house Professional Congress Organiser service ?
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Do you have an in-house caterer ? 81% 19% Yes No
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11% 50% 39% We have our own hotel facilities We have connected hotel facilities None of the above What kind of hotel facilities do you have ? 25% 43% 32% Yes No, we recommend an agency None of the above Are you providing the hotel booking service as an in-house service ?
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36% 64% Yes No Are you paying commission to a venue finder ? 31% 69% Yes No Are you paying commission to a Destination Management Company providing business ?
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How much do you charge per car per hour ? 4 26 4 6 16 1 0 2 8 0 3 6 0 5 10 15 20 25 30 < 5% 6% - 10 % 11 % - 15 % 16% - 20 % 21% - 25%26% - 30%31% - 35%36% - 40%41% - 55%56% - 65% > 66% not applicable Number of centres How much in percentage of the total quotation is paid when signing the contract for the room rent ? 5 6 1 2 5 2 55 0 10 20 30 40 50 60 other50 %60 %70 %80 %90 %100 % Number of centres How much in percentage of the total quotation is paid before the event takes place (of the room rental) ?
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7% 27% 4% 62% Yes, on our hotel facilities Yes, on our conference facilities Yes, on both No Do you have attrition clauses as part of your contract ?
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SHOULD WE CONTINUE ?
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Cat G in IMEX mentioned YES !
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Some tracks for Improvement Developing a strategy to involve non European Centers Use a mystery shopper, Ask one or several clients to be part of the working group, Introduce the cost per Sqm, Improve the questions about catering, Try to taking into account the Centre environment (City) Clarify the question of Government support (State, Region, City etc…)
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Let’s build a working committee
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Which would meet in EIBTM ?
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