1. Caramelized

2. Hungry? What to eat.

3. Healthy snack on the way Fiber and size keep you full Toppings full of energy Good for your body

4. Caramelized 1.We make them Buy, dip, and decorate. 2.You Buy Some Website can be used to locate us. 3.Take them home and ENJOY !

5. Business Model Economics of One Unit Selling Price $4.25 Cost of materials $2.39 Cost of labor 0.33 Other variable costs 0.11 Total COGS/ COSS $2.83 Contribution Margin $1.42 Definition of One Unit Selling One Classic caramel apple. Monthly Break Even Units $128 = 90.14 ≈ 91 units $1.42 Value Added Healthy snack Saves money Customers choose their topping

6. Market Analysis Description of Target Consumer DemographicsGeographic's Middle class professional families with children under 18. Los Angeles City, general area PsychographicsBuying Patterns Families of a dual income household, who commonly only have weekends together and desire something convenient as it is good in taste. Constantly buy food and snacks ready or easy to make to ensure little effort but maximum output to feed their family. Total population of targeted geographic area Population of target market Market size (based on survey) Target Market Size Market Statistics Industry Name: Food-Confectionary Industry Annual Industry Sales: $ 21 billion 117,119] 79,108 200,000 +

7. Promotions and Sales 1.Samples 2.Website 3.Social networking ( twitter) Flyers Promotional competitions

8. Competitors Direct 2 Stores that offer caramel Apples Indirect Yogurt land, Baskin Robins, Starbucks, even Fast-Food Restaurants Why Caramelized? 1.Cheaper 2.Focus only on caramel apples to perfect them 3. Able to take personalized orders for events

9. Qualifications Experience both making and selling product Part of Academy of Finance Superior math skills

10. Sales Projections Total Units $2,432 Gross Revenue $10,336 Net Profit $2,966

11. Total Start- Up Costs ItemCost Prime Pacific Euro Stainless Steel Mixing Bowls, Set of 4 $23.89 Sunbeam SGS90701B 0.7-Cubic Feet Microwave Oven, Black $39.99 Red Silicone Utensils $11.49 Stainless Steel Serving Trays with Flat Flange 25in x 15in x 58in Deep Set of 3 $66.64 Lifetime4 ft. Fold-in-Half Adjustable Height Table $39.99 QUIKSHADECommercial Canopy with Side Wall $149.94 Total Startup Expenditures$331.94 Emergency Fund165.97 Reserve for Fixed Expenses$534 Total Startup Investment$1031.91 $2,996 $10,336 = 28.9% ROS $2,996 $1,031.91 = 290% ROI

12. Caramelized Thank You For Listening