1. Grand Lodge of Minnesota A.F. & A.M Public Relations MWB Neil Neddermeyer www.cinosam.net

2. LET THEM KNOW WHO YOU ARE!

3. THE PUBLICITY CHAIRMAN The PUBLICITY CHAIRMAN, is the representative, spokesman, and point of information for Masons in your local area regarding activities and events.

4. Local Newspapers Concentrate on the needs of the Press Interest to “their” readers Shake hands with your target

5. Things to Remember Newsworthy Common Sense No Favorites No Favors Say Thanks Answer Questions Have Patience Helpful Lists

6. Content Ideas 1. New Approaches 2. Human Interest 3. “News hooks” in your stories 4. Potential features 5. A flair for the dramatic 6. Think about the reader 7. Providing support Cont.

7. Content Ideas 8. Special Awards 9. Guest Speakers, or interviews 10. Reaching milestones 11. Public Installation 12. Visitations 13. The three phases of any project

8. Open Houses Lodge Building Upkeep Prepared Presentations Handouts Knowledgeable Tour Guides Publicize- Publicize- Publicize Special Attraction

9. Guest Nights Available Presentations Handling Objections - Feel -Felt -Found

10. Guest Nights Cont. What do you like most about possibly joining? Ask them to apply

11. Web Sites The silent membership tool Geared to potential members Clear, Concise, and Easy Keep updated Channel inquirer to your best Brother for the job.

12. Other Factors Signage Radio and TV interviews Public Presentations Person of the Year Awards Link fund raisers with charity

13. Masonic Light Don’t keep it under the bushel NEN