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Published byCuthbert Singleton Modified over 9 years ago
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Whitten Brothers Auto Group (Whitten Inc, Whitten Mazda, Whitten Chrysler Dodge Jeep Ram of Ashland, and Whitten Fiat) Polk Data
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Monthly Totals Whitten Brothers Auto Group is up 12% from last year at this time. YearJan.Feb.Mar.Apr.MayJuneJulyAug.Sep.Oct.Nov.Dec.YTD Total (Jan-Apr) Total 2013958310912110912596136117871201194081317 2014116102121118457 +/- Units+21+19+12-3+49 Percentage+22%+23%+11%-2%+12%
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Whitten Brothers Mazda’s Top Sellers Percentage of SalesVehicle 38%3 #1 29%CX-5 #2 13%6 #3 8%CX-9 #4 4%5 #5 3%2 #6 2%MX5 #7 Dodges2% Jeeps1% Percentage of SalesVehicle 34%3 #1 26%CX-5 #2 15%6 #3 11%CX-9 #4 4%5 #5 4%2 #6 2%MX5 #7 2%Dodges 2%Jeeps 2013-290 Total Cars 2014-85 Cars January to April
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Whitten Brothers Inc’s Top Sellers Percentage of SalesVehicle 23%Grand Cherokee #1 17%Wrangler #2 12%Ram #3 6%Caravan #4 5%Town & Country #5 5%Dart #6 4%Cherokee #7 4%Patriot #8 4%Charger #9 4%Journey #10 4%Challenger #11 3%Compass #12 3%300 #13 3%200 #14 3%Others 2013- 596 Total Cars 2014- 208 Cars January to April Percentage of SalesVehicle 19%Grand Cherokee #1 18%Wrangler #2 14%Ram #3 13%Cherokee #4 6%Caravan #5 6%Dart #6 4%Charger #7 4%Challenger #8 4%Durango #9 4%Town & Country #10 2%Journey #11 2%Compass #12 2%Avenger #13 1%Patriot #14.5%300 #15.5%200 #16
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Whitten Brothers of Ashland’s Top Sellers 2013- 312 Total Cars 2014- 133 Cars January to April Percentage of SalesVehicle 26%Ram #1 15%Grand Cherokee #2 14%Wrangler #3 6%Town & Country #4 5%Dart #5 5%Caravan #6 4%Durango #7 4%200 #8 4%300 #9 4%Challenger #10 4%Patriot #11 3%Journey #12 2%Charger #13 2%Cherokee #14 2%Compass #15 Percentage of SalesVehicle 32%Ram #1 14%Cherokee #2 12%Wrangler #3 8%Grand Cherokee #4 6%Dart #5 5%Town % Country #6 5%Journey #7 3%Durango #8 3%Challenger #9 2%Caravan #10 2%Charger #11 2%300 #12 2%Compass #13 2%Promaster #14 2%200 #15
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Whitten Fiat’s Top Sellers Percentage of SalesVehicle 85%500 15%500L Percentage of SalesVehicle 74%500 26%500L 2013-119 Total Cars 2014- 31 Cars January to April
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Customer Demographics 22% of customers earn between 50k and 75k a year (17% is unknown.) 49% of customers are between 35 and 64 years old (32% is unknown.) 52% Male, 31% Female, and 17% Unknown PercentageCounty 42%Chesterfield 15%Henrico 13%Hanover 9%Richmond 4%Powhatan 3%Prince George 14%Other Location
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