1. Dir Ronaldo P. Tiotuico Department of Tourism – Region III
Overview of Tourism in
CENTRAL LUZON
Presented by:
Dir Ronaldo P. Tiotuico Department of Tourism – Region III

2. The World Tourism

3. The Growth of World Tourism
Tourism growth over the past 50 years is dramatic: from 25 Million in 1950 to 698 Million in 2000
One of the most remarkable economic and social phenomena of that period
Forecasts indicate the trend will continue with 1.5 B in 2020!

4. Tourism Sector Level Value Chain
Awareness
and Perception
of the
Philippines
Tour
Package
Acquisition
Transpor-
tation/
Air Flight
Accom-
modation
Delivery and
Tourist
Satisfaction
Awareness and perception of the Philippines
Sales channels
Travel agents
Air accessibility and airports
Hotel capacity and utilization
Tourist satisfaction levels
Quality and value of tourist products and services
All elements to be tracked and measured 4

5. The Unstoppable Expansion of International Tourism
763 million
25 million
Average growth of 6.5% a year

6. Worldwide Visitor Arrivals and Receipts 1996 - 2006
Year
Visitor Arrivals
(In Millions)
% Inc/Dec
Visitor Receipts
(In US$B)
1996
575
6.28 %
434.0
5.60 %
1997
599
4.17
443.0
2.07
1998
617
3.00
1999
640
3.73
455
2.71
2000
687
7.34
482
5.93
2001
464.0
-3.73
2002
707
2.91
474.0
2.16
2003
694
-1.84
535
12.87
2004
765
10.23
635
18.69
2005
806
5.36
683
7.56
2006
842
4.47

7. International Tourist Arrivals 2005
Country
(In Millions)
France 76
Spain
55.6
U.S.
49.4
China
46.8
Italy
36.5
United Kingdom
30.0
Mexico
21.9
Germany
21.5
Turkey
20.3
Austria
20.0

8. Factors in Tourism Growth
Increase in real income
Increase in life expectancy
Retiring baby boomers
Faster and cheaper air travel
Easier access and more destinations
Rapid developments in IT

9. Trends in Asia Pacific Region
Japan’s economy is registering an upward trend of 2.8%
Hongkong, China and Korea are predicted to grow by 5.5%
South East Asian countries are expected to grow from 6-7%, characterized by liberalization on outbound travel and increasing number of travel agencies
In China alone, there are about 111 M internet users now

10. IMPACT OF TOURISM
Benefit to the State
Property Tax, Imports Duty, Sales Tax, Income Tax, Hotel Tax, Transport Tax, Entertainment Tax
Image Building
Educational Significance
Study tours, university programmes, exchange programmes, seminars and conferences
Cultural Significance
Economic Growth and Employment Generation

11. PLUS AND MINUS OF TOURISM
Plus Side
Jobs for local host population
Re-distribution of wealth with the rich spending money in remote rural areas
Overpopulation
Minus Side
Land use (farm lands converted to tourism estates)
Social issues like child-sex tourism, pedophilia, prostitution
Environmental issue – Raid on ecology, natural resources

13. Socioeconomic Variables on Tourism Demand
Age
Income
Sex
Education
Purposes of Travel
Business
Meetings, Conventions, Congresses
Incentive Travel
Pleasure/Personal
The Elderly, Singles and CouplesHandicapped, Casino

14. About Central Luzon

15. Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, Zambales
Central Luzon
120o45I to 121o21IE longitude and 14o 23I to 16010IN latitude
1.8 million hectares
Divided into 7 provinces:
Greetings….!
After that national economic picture of development, the following presentation will show how the Central Luzon economy has taken advantage of, and/or benefited from, and contributed to national growth, on one hand, and, how it has coped with both external and internal challenges, on the other.
Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, Zambales
Department of Tourism Region III

16. CL’s STRATEGIC LOCATIONrr
INTRINSIC ADVANTAGES
CL’s STRATEGIC LOCATION
EAST-WEST
Connection
NORTH-SOUTH
Proximity to Metro Manila
Gateway to the rest of North Luzon from Metro Manila
The only region that has access to both the Pacific Ocean in the east and China Sea in the west
These comparative advantages are:
Proximity to Metro Manila enhanced by road and communication infrastructure network already in place. The population of Metro Manila is one huge but compact market for the region’s products and services. It is also a major source of tourists who can be attracted to the region. Central Luzon is also the only place in the country that provides access to three international airports within 100 km radius: NAIA I & II, DMIA, and Subic Airport
Gateway to North Luzon from Metro Manila – The region essentially serves as a vital link between the huge market of Metro Manila and the resource rich North Luzon
It is the only region in the country that has access to both the Pacific Ocean in the east (through Aurora) and China Sea in the west
A Wellspring of Diversity
CLRDP
Department of Tourism Region 3

17. Located at the heart of Asia…
INTRINSIC ADVANTAGES
Located at the heart of Asia…
TRAVEL TIME BY AIR
(in hours)
TRAVEL TIME BY SEA
(in days)
Brunei Darussalam
China, Beijing
China, Hong Kong
Indonesia, Jakarta
Japan Tokyo
Malaysia, Kuala Lumpur
Singapore
South Korea, Seoul
TAIWAN, TAIPEI
Thailand, Bangkok
United States, New York
Japan, Tokyo
3.00
1.50
3.75
4.00
3.50
2.00
18.0 4 3 6 5
Strategically located at the heart of Asia, this land-based East-West connection can shorten considerably sea travel time between the Americas and mainland Asia.
The existing and planned facilities in Subic and Clark enable the region to trade and compete with growth centers in the Asia-Pacific region. The airports in these Zones shorten travel time for foreign businessmen and tourists.
CLRDP
Department of Tourism Region III

18. CL Trade & Industry Performance: 2004-2006
150
100 50
I N V E S T M E N T S
Central Luzon Investment Performance
(in Billion PhP)
2004
2005
2006
Source: DTI Region 3 B
Department of Tourism Region III
A total of P40.06B of investment was generated in the year 2004.
Partial report (BOI/SBMA-as of 2nd quarter; PEZA/CDC-as of 3rd quarter)
We expect that, the 2003 figures will be surpassed.

19. CL Trade & Industry Performance: 2004-2006
I N V E S T M E N T S
Central Luzon Investment Performance
By Source: (in Billion PhP)
Source
2004
2005
2006
BOI
102.45
54.54
53.78
PEZA
0.45
0.47
2.17
BNR
30.40
23.59
29.22
CDC
2.35
3.24
12.69
SBMA
6.14
56.39
28.44
Others
0.34
13.86
7.61
Total
142.15
152.09
133.91
Sources of this investment came from projects registered with BOI, PEZA, CDC, SBMA, and BN. Seventy-six percent (76%) were reflected from business name registrations. This was followed by BOI-registered projects with an amount of P6.38B.
Among the biggest projects during year were Petron Corporation (chemicals, textile and leather) with an amount of P5.265B which registered with the Board of Investments. Star Steyr Enterprises, engaged in cigarette manufacturing at the Subic Bay Freeport Zone, reflected and amount of P2.352.
Source: DTI Region 3
Department of Tourism Region III

20. CL Trade & Industry Performance: 2004-2006
I N V E S T M E N T S
Central Luzon Investment Performance
By Province: (in Billion PhP)
Province
2004
2005
2006
Aurora
0.05
0.69
0.29
Bataan
98.62
53.75
47.6
Bulacan
17.79
13.53
20.29
Nueva Ecija
1.75
2.38
2.44
Pampanga
14.34
20.28
31.05
Tarlac
1.02
1.72
1.6
Zambales
8.57
59.73
30.53
Total
142.15
152.09
133.79
Forty-four percent came from the province of Bulacan (44%) amounting P17.60B, followed by Pampanga with P9.44B (23%) and Bataan with P7.28B (18%).
Source: DTI Region 3
Department of Tourism Region III

21. Investments Ranked 2nd (21%) nationwide
(in PhP billion)
Source
2005
2006
BNR
23.59
29.22
BOI
54.54
53.78
PEZA
0.47
2.17
CDC
3.24
12.69
SBMA
56.39
28.44
Others*
13.86
7.60
INVESTMENTS BY PROVINCE: 2006
*Includes DTI-initiated activities, LGU Infra, other IEs and other big tickets
Central Luzon posted an annual investment figure of P billion for 2006, which is percent lower than the P billion generated in 2005.
BOI projects of P billion were the bulk of investments for the year as they recorded a share of 40.2%. Most of this is from GN Power Ltd Co., in Bataan. The Company is engaged in coal-fired power generation
Subic Bay Freeport Zone projects and business name registration were the next big contributors to investments generated in the region. New investments in Subic Bay FZ were Xingtai Jongnic Glass Co Ltd (glass manufacturing), Delta Production Philippines (manufacture, trading and rental of aluminum scaffoldings, rental of machineries for ship repair and fire alarm system).
The investments generated in the Clark Special Economic Zone increased by almost 300% compared to Major investors were BB International Leisure and Resort Dev’t Corporation (hotel, resort, recreation, entertainment, casino, etc), Peregrine Dev’t International (business park) and Cyber City Teleservices (computer graphics imaging, call center & BPO operations)
In terms of contribution by provinces, Bataan made the biggest contribution with a share of % with total investments of P47.60 billion. This was followed by Pampanga with a share of 23.21% ( P31.05 billion) and Zambales with 22.82% (P30.53 billion).
216,555 new jobs generated by investments in 2006
Source: DTI, NEDA Region 3
Department of Tourism Region 3

22. Political Subdivision
Province
No. of Districts
No. of Municipalities
No. of Cities
AURORA 1 8
BATAAN 2 11
BULACAN 4 22
NUEVA ECIJA 27 5
PAMPANGA 19
TARLAC 3 17
ZAMBALES 12
TOTAL
115

23. Development Directions
Department of Tourism Region III

24. W Development Directions ENHANCED CORRIDOR
Department of Tourism Region III
Source: NEDA R3

25. Enhanced W Growth Corridor
1st Leg/Western Portion – Blue Strip
TOURISM CORRIDOR
Inner Leg/Central Portion – Orange Strip
INDUSTRIAL AREA
Eastern Portion – Green Corridor
AGRICULTURAL AREA
Department of Tourism Region III

26. The Tourism Industry
Department of Tourism Region III

27. Department of Tourism Vision:
- Improve accessibility of travel destinations
Make tourism products better and more affordable
Promote a culture of tourism among local residents
- Increase recognition of tourism as an effective and efficient tool towards socio- economic development of the Philippines
Department of Tourism Region III

28. Department of Tourism Mission:
- To generate foreign currency and employment
- To spread the benefits of tourism to a wider segment of the population with the support, assistance and cooperation of both the private and public sector
- To ensure the safe, convenient, enjoyable stay and travel of foreign and local visitors in the Philippines
Department of Tourism Region III

29. DOT FUNCTIONS
Promotions and Marketing
Planning and Investments
Industry Training
Research and Statistics
Standards and Accreditation
Administration

30. TOURISM SITUATIONER
After decline in , Philippines gained momentum in 2004 with 2.3M in visitors or 21.9% leap from 1.9M in 2003
In 2005, visitors totalled 2.6M or 14.5% increase from 2004 with dollar receipts at US$2.19B
In 2006, we attracted 2.8M tourists or 8.5% higher than the previous year
In 2007, visitor arrivals stood at 3.09M with dollar receipts at US$4.885
Top Core Markets in 2007: Koreans, USA and Japan

31. Visitor Arrivals to the Philippines
Actual Arrivals (in Million)
Year Volume Growth Rate % %
(3.3)% %
(8.2)%
(9.8)% %
(1.3)% % % %
Actual
Projected
Projected Arrivals (in Million)
Year Volume Growth Rate % % % %

32. Visitor Arrivals to the Philippines, 2000- 2007
The 2007 has been a breakthrough for Philippine tourism as healthy growth in visitor arrivals was recorded.
Visitor Arrivals to the Philippines,
(In Millions)
Trend Line
-8.2%
-9.8%
7.6%
-1.3%
20.1%
14.5%
8.4%
8.7%
YoY Growth Rate (%)
Source of Data: Arrival/Departure Cards and Sea Manifests Visitor Sample Survey at International gateways 32

33. Philippine Visitor Receipts
Actual Tourism Receipts
(in US$ Billion)
Year Volume Growth Rate % %
(14.8)% %
(16.4)%
(19.3)% %
(12.5)% % % %
Projected
Actual
Projected Tourism Receipts
(in US$ Billion)
Year Volume Growth Rate % % % % %

34. Visitor Expenditure in the Philippines, 2000- 2007
For the first time ever, foreign expenditure posted a hefty growth of 40.99% to reach US$4.885 Billion.
Visitor Expenditure in the Philippines,
(In US$ Billion)
Trend
Line
YoY Growth Rate
-16.40%
-19.27%
1.01%
-12.49%
30.74%
12.32%
54.96%
40.99%
Source of Data: Arrival/Departure Cards and Sea Manifests Visitor Sample Survey at International gateways 34

35. Visitor Arrivals ( )

36. Philippine Top 12 Markets, 2006
Korea is the number 1 tourist market in 2006 with a share of 20 percent and growth rate of 17 percent
Country
Volume
% Share
Growth Rate
KOREA
572,133
20.1%
16.9%
USA
567,355
20.0
7.4
JAPAN
421,808
14.8
1.5
CHINA
133,585
4.7
24.3
TAIWAN
114,955
4.0
-6.5
AUSTRALIA
101,313
3.6
5.02
HONGKONG
96,296
3.4
-10.2
SINGAPORE
81,114
2.9
16.8
CANADA
80,507
2.8
10.5
UNITED KINGDOM
68,490
2.4
8.7
MALAYSIA
53,279
1.9
23.7
GERMANY
51,402
1.8
2.0
China continues to demonstrate robust growth at 24 percent in 2006 after experiencing 171 percent increase in 2005.
Singapore and Malaysia visitors continued to increase with the proliferation of low cost carriers

37. Top Foreign Markets, 2007 Rank Country Arrivals % Share Inc/Dec 1
Korea
653,310
21.1%
14.2% 2
USA
578,983
18.7%
2.0% 3
Japan
395,012
12.8%
-6.4% 4
China
157,601
5.1%
18.0% 5
Australia
112,466
3.6%
11.0% 6
Taiwan
112,206
-2.4% 7
Hong Kong
111,948
16.3% 8
Singapore
94,008
3.0%
15.9% 9
Canada
91,308
13.4% 10 UK
79,670
2.6%

38. Top Markets of the Philippines, 2007
One of the main achievements of the DOT is the consolidation of global market portfolio to sustain growth in core markets.
Top Markets of the Philippines, 2007
YoY Growth Rate (%)
14.2
2.0
-6.4
18.0
11.0
-2.4
16.3
15.9
13.4
23.3
8.7
Source of Data: Arrival/Departure Cards and Sea Manifests in major international gateways and sea ports. 38

39. How Did Our Neighbors Do in 2006/2005?
COUNTRY
2006
2005
Percentage Growth
Malaysia
17,500,000
16,431,055
6.51%
Thailand
13,650,000
11,516,936
18.52
Singapore
9,673,362
8,875,980
8.98
Indonesia
4,871,351
5,002,101
(2.61)
Vietnam
3,583,486
3,430,000
4.47
Philippines
2,843,345
2,623,084
8.40
Cambodia
1,700,041
1,421,615
19.59
Lao PDR 1,
1,081,606
10.95
Brunei
836,435
815,054
2.62
Myanmar
630,061
660,206
(4.57)

40. Impact of Devolution
Licensing, Infrastructure Development, and Domestic Marketing Devolved to LGUs
International Marketing to DOT
Accreditation for DOT (Optional)
Police Powers Devolved to LGUs

41. Tourism Planning and Investment
Department of Tourism Region III

42. The SUPER REGION STRATEGY
North Luzon
Luzon Urban Beltway
Central Philippines
Cyber Corridor
To summarize, we need to implement food aid to immediately mitigate hunger as what is being done under the Food for School Program (FSP), which has also been proven to be effective in solving the problem of high drop-out rates and poor school performance. However, we need to help these food poor families to help themselves. We should not only give them fish but we should teach them how to fish. Let us all work together towards the eradication of hunger in our midst.
Thank you.
Mindanao

43. CREATION OF SUPER REGIONS
Regrouping the smaller regions into bigger planning areas called “super regions” to bolster the natural advantages of five distinct sub-economies regions of the country
Create opportunity across the country
Boost economic and market potentials of these areas
Spur further development of the entire country

44. THE SUPER REGIONS PLAN
The super regions harness the economic strengths of major areas of the country as well as the knowledge and technology sector, with much larger economies of scale more attractive to investors, lenders and aid donors.

45. Agribusiness Quadrangle
The SUPER REGION STRATEGY
NORTH LUZON SUPERREGION
NORTH AURORA
NORTH NUEVA ECIJA
NORTH TARLAC
NORTH ZAMBALES
Regions 1, 2 and CAR, plus northern part of Aurora, Nueva Ecija, Zambales and Tarlac
Agribusiness Quadrangle
Source: NEDA 3

46. LUZON URBAN BELTWAY Particulars No. % Share in Phil. Land Area
(sq. km. 2001)
42,563
14.2
No. of Provinces
(June 2005) 15
19.0
No. of Cities 35
30.4
No. of Municipalities
249
16.6
No. of Barangays
8,576
20.4
Source: NEDA 3

47. METRO LUZON URBAN BELTWAY
Central Luzon, Metro Manila,
Calabarzon, Mindoro and
Marinduque
INDUSTRY
Subic-Clark-Tarlac
NLEX-Northral
SLEX-Southrail
GLOBAL COMPETITIVENESS
Source: NEDA 3

48. Priority Strategic Infrastructure Projects in CL
PORT OF ORION
(DMC CRUISE TERMINAL
SUBIC-CLARK-TARLAC TOLLROAD
SUBIC BAY PORT
DIOSDADO MACAPAGAL INTERNATIONAL AIRPORT
TARLAC-IBA ROAD
MANILA NORTH TOLLWAY PROJECT
NORTH RAIL PROJECT
CAGAYAN VALLEY ROAD WIDENING
DINGALAN INTERNATIONAL PORT
These show the 16 priority projects of the region. These projects are also intended to promote inter and intra-regional mobility, support Clark & Subic as Logistics Hub and erase the image of the region as a disaster prone area
ON-GOING
DINALUPIHAN-ANGELES ROAD
Source: NEDA 3
Department of Tourism Region 3

49. Source: NEDA Region 3,BCDA
Good morning ladies and gentlemen! Thank you for this opportunity to present the highlights of the Project Status Report of the Subic-Clark-Tarlac Expressway Program as of April 26, 2005.
Source: NEDA Region 3,BCDA

50. SUBIC-TIPO
TOLL ROAD
NORTH LUZON
EXPRESSWAY
To METRO MANILA
Bataan
Pampanga
Tarlac
Central Techno Park
Objectives
To develop Subic & Clark and enhance growth of Central Luzon by linking:
Subic Bay Freeport and Special Economic Zone (Bataan)
Clark Special Economic Zone (Pampanga)
Central Techno Park (Tarlac)
Infrastructure Backbone of the Subic-Clark Corridor
Generates at least 3,400 employments during the construction
Clark Ecozone
There are three prime objectives that the S-C-TEP endeavors to achieve, and these are:
To provide the shortest, direct, and efficient link among vital development areas in Central Luzon, namely Subic Bay Freeport, Clark Special Economic Zone and Central Techno Park.
To enhance economic growth along the Subic-Clark corridor and Central Luzon, and
To generate at least 3,400 employment opportunities during its construction.
Subic Freeport

51. The Subic-Clark-Tarlac Expressway Project
SUBIC-TIPO
TOLL ROAD
NORTH LUZON
EXPRESSWAY
Central Techno Park
The Subic-Clark-Tarlac Expressway Project
La Paz
Interchange
San Miguel
Interchange
Tarlac
PACKAGE 2 : KM
CLARK-TARLAC SECTION
Clark North
Interchange
Concepcion
Interchange
Package 1-Subic-Clark Section
50.5 kilometers long
4-lane Asphalt Concrete Pavement
3 Major Bridges
2 Interchanges
Package 2 - Clark-Tarlac Section
43.2 kilometers long
1 Major Bridge
6 Interchanges
Clark Logistics Interchange
Clark Ecozone
Spur/NLE
Interchange
Pampanga
The entire length of S-C-TEP is kilometers, starting from Tipo Junction in Bataan Province, passing through Clarkfield and ending in La Paz in Tarlac. It will be a 4-lane asphalt concrete pavement with 4 main bridges and 8 interchanges.
The S-C-TEP consists of two packages. Package 1, which starts from Tipo Junction and ends in Clark, is 50.5 kilometers long. Package 2, which starts at Clark and ends in La Paz, Tarlac is kilometers.
PACKAGE 1: KM
Zambales
SUBIC-CLARK SECTION
To METRO MANILA
Subic Freeport
Dinalupihan Interchange
Tipo
Junction
Bataan

52. Diosdado Macapagal international Airport Expansion Plan

53. DMIA Expansion Plan
- Expansion of passenger terminal to double the existing capacity to cater to more airlines and passengers
- Once the new terminal is constructed, the existing terminal will remain as the low cost carrier terminal to service all the low cost airlines
- The new terminal will cater to other full service airlines

54. North Rail Project
Will provide efficient transport service for passengers and goods between Metro Manila, Central and Northern Luzon
Phase I – 80 km rail line between Caloocan City to DMIA at Clark Freeport Zone
Phase II – Branch line to SBMA
Phase III – Extension to Bonifacio Global City
Phase III – Extension to Poro Pt. Special Economic Zone, Sn Fernando, La Union

55. Subic Port Project
construct a new container port at Cubi Point, Subic, rehabilitate the existing port facilities at the Naval Supply Depot (NSD) and Boton areas
rehabilitate the existing port facilities at the Naval Supply Depot (NSD) and Boton areas
procure gantry cranes and other cargo handling equipment including the construction of access roads and installation of new navigational equipment.

56. OTHER PROJECTS Manila North Road Widening & Upgrading
Iba-Tarlac-Sta. Rosa Road
Dinalupihan-Angeles Road Widening and Upgrading
Cagayan Valley Road Widening & Upgrading
Dingalan International Port
Port of Orion (DMC Terminal)

57. Tourism Infrastructure and Services

58. Existing Tourism Infrastructures
Type
Classification
No. of Establishment
No. of Rooms
Hotel
Deluxe 2
538
First Class 1
337
Standard 11
664
Economy 97
Tourist Inns 4 74
Motel 3 77
Resorts
AAA
203 AA 88 A 91
Travel Agencies
TTA 23
TOTAL ROOMS 56
2169
TTO’S
Tourist Land Transport 5
Tourist Air Transport
TRE’S
Department Store
Restaurant
Gasoline Station
Tour Guides
Reg'l Tour Guides 31
TOTAL
100
Existing Tourism Infrastructures
ACCREDITED

59. Existing Tourism Infrastructures
Type
Province
No of Establishments
No. of Rooms
Hotel
Bataan 3
223
Bulacan 1 88
Nueva Ecija 14
495
Pampanga/Clark 34
1,801
Subic/Olongapo 27
929
Tarlac 6
161
Resort
Aurora 12 81 19
369
341 2 29
437 11
382 8
Zambales 77
1,305
Tourist Inn 17 4
122
Olongapo
163 5
Lodging Houses 83 44
Pampanga
114
Dormitory 25
Subic
Motel 7
205
TOTAL ROOMS 28
7500
NON- ACCREDITED

60. NON- ACCREDITED (continued)
Travel Agencies
Bataan 3
Bulacan 20
Olongapo 4
Pampanga/Clark 28
Tarlac 2
SPA’s 12
Nueva Ecija 9
Subic/Olongapo 11
Restaurants 37 47
Zambales 7
Sports Club 1
Subic
Museums
Bulacan 2
Nueva Ecija 3
Pampanga/Clark 7
Zambales
Tarlac
Parks
Aurora
Bataan 5 9
Subic 4 1
Training Center 6
Special Interest
Pampanga
Subic/Olongapo 10

61. NON- ACCREDITED (continued)
Types
Province
No. of Establishment
Convention Hall
Aurora 3
Bataan 8
Bulacan 1
Nueva Ecija/Sn Jose City 15
Pampanga/Clark
Subic/Olongapo 5
Tarlac
Tourism/HRM School 4 12
Nueva Ecija
Olongapo
Pampanga 7 2
Zambales

62. Comparative Visitor Arrivals By Region (2005-2006)
Rank
2006 I
287,649 13
336,161 14 II
405,287 10
408,007 11
III
396,214
411,215 IV
4,845,488 1
4,407,728 V
501,378 8
637,127 9 VI
1,599,670 2
1,610,677 3
VII
1,460,775
1,631,445
VIII
164,542
203,569 15 IX
431,168
507,359 X
707,807 6
893,082 5 XI
715,926
761,183
XII
592,302 7
627,126
XIII
365,032 12
362,836
NCR -
359,453
CAR
866,242 4
992,920
TOTAL
13,339,480
14,146,909
Comparative Visitor Arrivals By Region ( )

63. Employment Generated From Accredited Establishments Province
Classification
Managerial
Rank & File
Zambales/Subic
Hotel
102
1,369
Resort 8 83
Pampanga/Clark 73
607 6
144
Olongapo 11 54 49
253
Bulacan 16
125
Motel 2 46
Nueva Ecija 1 21
Travel Agencies 20 65 13 5 10 3
Tourist Land Transport 19
118
Tourist Air Transport 4
Restaurant 96 17
Tarlac 29
Department Store 26
500
Pampanga
Gasoline Station 40
TOTAL
371
3,612
From Accredited Establishments

64. Regional Statistics

65. Regional Visitor Statistics
Year
Foreign
Domestic
Total
Inc/Dec
2002
99,511
239,165
338,676
N/A
2003
109,826
222,415
351,392
3.76%
2004
125,128
247,271
372,399
5.98%
2005
147,808
248,761
396,569
6.50%
2006
156,942
254,273
411,215
3.67%
2007
137,199
282,439
419,638
2.05%

66. Top Major Markets in the Region in 2007
Country of Residence
Total
USA
47,477
Japan
23,652
South Korea
15,924
Australia
7,774

67. Comparative Visitor Arrivals By Province (2005-2006)
Rank
2007
Aurora -
Bataan
25,474 4
20,369
Bulacan
45,911 3
53,716
Nueva Ecija
14,578 5
13,321 6
Pampanga
165,224 2
164,555 1
Tarlac
10,333
18,292
Zambales
149,695
149,385
Total
411,215
419,638

68. Clark Airport Statistics

69. CLARK INT’L AIRPORT International No of Flights, JAN - DEC 2006
AIRLINES
NO. OF FLIGHTS
TIGER AIRWAYS
954
AIR ASIA
725
ASIANA
278
CR AIRWAYS/HONGKONG AIRLINES
100
SHANGHAI AIRLINES 5
CHINA SOUTHERN 3
GRAND TOTAL
2,065

70. Clark Airport Statistics
2004
2005
2006
2007
22,640
114,902
235,004
251,296
Year
2005
2006
2007
Foreign
56,275
83,952
88,028
Filipinos
22,640
151,052
163,268
Growth Rate
407.5%
104.5%

71. Clark Airport Major Markets
2005
2006
2007
Korea
27,996
29,127
26,920
Malaysia
9,961
19,698
25,703
USA
5,028
7,213
6,966
Singapore
2,608
4,965
4,523
Taiwan
2,259
424
249
China
1,484
5,306
4,638 UK
1,475
3,106
3,068
Indonesia
472
1,586
1,101
Australia
733
2,722
3,517
Hong Kong
669
1,830
2,323

72. Clark and Subic Air Arrivals
AIRPORT
2003
2004
2005
2006
2007
Clark
4,160
22,640
114,902
235,004
251,296*
Subic
16,175
16,838
23,171
14,413
1,124*
*Subic 2007 arrivals – January to February only
*Clark 2007 arrivals - Foreign – 88, OFWs – 163,268

73. Clark Airport Arrivals (2008)
Month
Intl
Domestic
Total
Jan
19,424
2,416
21,840
Feb
18,761
1,859
20,620
Mar
21,130
1,872
23,002
Intl Airlines: Asiana (Sokor/US), Tiger Airways (Singapore), Air Asia (KL/Kota), China Southern (Guangzhou), Hong Kong Express (Hong Kong), World Airways, Deer Air
Domestic Airlines: SeAir (Mla/Palawan) and Cebu Pacific (Cebu)

74. Clark Visitor Profile

75. Survey on Visitor Profile (DMIA)
Travel Arrangement:
20.17% - Package
43.23% - Independent
36.60% - Not Stated
Age Group:
% (12,854)
45-54 – 21.35% (11,245)
25-34 – 17.79% ( 9,370)
Total Surveyed: 52,678 (A/D Cards)

76. Frequency of Visit:
First Visit – 29.70% (15,644)
Repeat Visit – 35.17% (18,526)
Not Stated – 35.13% (18,508)
By Occupation:
Professional – 30.32% (15,972)
Student/Minor – 15.12% (7,963)
Clerical/Sales – 2.16% (1,140)

77. By Purpose of Visit:
Holiday – 57.76% (30,427)
VFRs – 15.16% (7,986)
Others – 7.71% (4,060)
By Sex:
Male – 60.69% (31,969)
Female – 34.76% (18,313)
Not Stated – 4.55% (2,396)

78. RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC VISITORS, April – Sept 2005
43.5% (23 Million) Filipinos, 15 years old and up traveled within this period
EACH INDIVIDUAL MADE 2 TRIPS AND VISITED TWO PLACES IN THE COUNTRY FOR THE SIX MONTH PERIOD

79. RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC VISITORS, April – Sept 2005
ALMOST 99% OR 23.5 Million domestic travelers had independent domestic trips
17.5 Million spend an average of:
1. Accommodation P1,200.00
2. Food and beverage P
3. Sight seeing and guided tour P
4. Entertainment & Recreation P
5. Local transport (sea,air or land) P
6. Shopping P1,100.00
7. Others P3,200.00

81. RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC VISITORS, April – Sept 2005
MOST FREQUENTLY VISITED PLACES:
NCR
CAVITE
BATANGAS
LAGUNA
ILOILO
BULACAN
NUEVA ECIJA
PAMPANGA
CEBU
PANGASINAN
ALBAY

82. Visitor Profile And Travel Characteristics, 2006
Mode of Travel
Air (98.73%) Sea (1.27%)
Sex
Male (61.22%) Female (37.40%)
Average Age years old
Purpose of Visit
Holiday %
VFR (Visit Friends / Relatives) 26.66%
Business %
Convention %
Official Mission %

83. Visitor Profile And Travel Characteristics, 2006
Frequency Visit (%)
- First Visit
- Repeat Visit 51.30
Travel Arrangement
- Independent 61.67
- Package Tour 18.56
- Not Stated 19.77
Overall Average Length of Stay ( Nights)
- Foreign Visitors
- Overseas Filipino 48.02
Average Daily Expenditure
(US$)
Foreign Visitors
Overseas Filipino

84. Foreign Visitors Expenditure 2006
Average Daily Expenditure US$ 83.91
Major Items of Expenditure
Accommodation US$ 25.72
Shopping
Food and Bev
Entertainment
Local Transport
Miscellaneous
Guided Tour

85. Tourist Attractions by Province

86. Major Attractions by Province
Aurora
Aniao Islets, Cemento Beach, Digisit Beach, Dimadimalangat Islet,
and the Lukso-Lukso Islets, Dicasalarin Bay, Cunayan Falls, Ditumabo Falls,
Banju Springs, Dingalan Bay View Site, Lamao Caves and the Rocks of Dingalan
Bataan
Dambana ng Kagitingan (Shrine of Valor), Zero Km. Death March Marker (Bagac)
Water Sports, Jetski or windsurf at Bagac
Mountain Climbing Mt. Natib (Orani, Bataan)
For the sixth straight time since 2000, visitor arrivals to Central Luzon continued the uphill climb as the numbers reached 411 thousand in 2006.
Both foreign and domestic tourists arrivals increased. Domestic tourists were still the bulk (62 percent) of the region’s tourists. Most of the foreign tourists are from USA and Japan.
Overall, what is driving the industry’s growth and fuelling the excitement within according to industry insiders are the strong government-private sector collaboration to boost tourism in Central Luzon and the mounting air traffic at Clark of low-cost airlines from neighboring Asian countries. From a mere five flights a week in 2004, these leapfrogged to 39 international flights a week in Those currently conducting regular flights are Malaysia’s Air Asia, Singapore’s Tiger Airways, South Korea’s Asiana Airlines, Hong Kong’s China Rich and Taiwan’s Far Eastern Transport.
Aside from better travel access at the international front, the holding of numerous and colorful festivals and events in the various parts of the region and the launching of new tourism products also helped boost tourism here

87. Major Attractions by Province
Bulacan
Hiyas ng Bulacan Museum, Barasoain Church, Kameztisuhan
Biak-Na-Bato National Park
Nueva Ecija
Pantabangan Dam, Central Luzon
State University (CLSU), PhilRice
Pampanga
Betis Church (Guagua, Pampanga)
HILAGA VILLAGE (formerly Paskuhan Village), Cutud Lenten Rites (Sn Fdo)
Candaba Swamps (Candaba), Nayong Pilipino Sa Clark, Clark Museum, Museong Kapampangan, Museo ning Angeles
Center for Kapampangan Studies (Holy Angel University)

88. Major Attractions by Province
Tarlac
Capas National Shrine (Capas)
Sto. Domingo Death March Marker (Capas)
Mt. Pinatubo, Relic of the True Cross (San Jose, Tarlac)
Zambales
CASA SAN MIGUEL FOUNDATION
Magsaysay Ancestral House (Castillejos)
Ocean Adventure (Subic Bay Marine Exploratorium)
Zoobic Safari

89. Major Festivals by Province

90. Major Festivals by Province
Aurora
AURORA DAY (February 14-19)
Sabutan Festival
Bataan
Bataan Day (April 9)
Pawikan Festival
Bulacan
Pulilan Carabao Festival, Singkaban Fiesta (Linggo ng Bulacan) Sept. 8-15
Obando Festival, Carabao Festival
Bocaue River Festival (Pagoda Festival)

91. Major Festivals by Province
Nueva Ecija
Taong Putik Festival of Aliaga
Apung Iru Fluvial Festival (Apalit),
Sisig Festival ( Angeles City),
PAMPANGA Sinukwan Festival
Pampanga Day, Dec 11
Pyestang Tugak (City of San Fernando)
Giant Lantern Festival (City of San Fernando)
Philippine International Hot-Air Balloon Festival
Fiestang Kuliat (Angeles City)
Tigtigan at Terakan keng Dalan (Angeles City)

92. Major Festivals by Province
Tarlac
Malatarlak Festival
Zambales
Mango Festival
Paynauen 'Duyan' Festival
Ulo ng Apo Festival (Olongapo City)

93. Tourism Milestones

94. Milestones for Tourism
Subic-Clark-Tarlac Expressway
North Luzon Expressway
DMIA Air Arrivals
Subic International Airport
Subic International Seaport
North Rail Project
Foreign Investments (Hotels, Resorts)
3M Visitors in 2007 and 5M in 2010

95. What DOT-RIII Has Done Skills Enhancement Programs
Airport Reception Unit in DMIA
Domestic Promo Program with Budget
North Phils Tourism Fair (SM City Clark)
Sales Missions (Domestic/Overseas)
Production of Brochures (North Phils)
Interactive Maps (ongoing)

96. What DOT-RIII Has Done Festivals and Events Promo
AVP for Central Luzon (Living Asia)
Central Luzon Tourism Council
Fam Trips for Foreign Media
Pik-A-Pak-N-Go Tours
Convention Organization
Bike Tourism (Motorcycles, Mt. Bikes)
Mt. Pinatubo Ecotourism Program

97. What DOT-RIII Has Done
New Product ID (Health and Wellness w/ DTI-RIII, Hot Springs in Sapangbato, Sacobia Valley as Camping Site, Candaba Swamp Bird Watching, etc.)
Pilgrimage Site in San Jose, Tarlac
Nayong Pilipino sa Clark

98. What Needs to be Done
Develop New Tourism Products (Clark, Subic, Tarlac, and beyond)
Develop Tourism Circuits (North Phils)
Strengthen LGUs’ Role in Product Enhancement and Marketing (Local Government Code)
Standards Setting and Accreditation (Tourism Services)
Protection of Environment (Mt. Pinatubo, etc.)
Visitor Information System (Visitor Friendly)
Local Tourism Organizations (CVBs, TCs, etc.)
Foreign and Local Investments and Incentives

99. Kelangan pa bang i-memorize ‘yan?