1. 1 Project: Product Development-Haggis By the end of year 2005, the new products will be offer: Existing Products Traditional Haggis Americanized Haggis Vegetarian Haggis New Assortments Taiwanese Haggis Mexican Haggis

2. 2 Why Is Product Development Important to McBain? Consumer’s wish Changing eating trends Preference for “value-added” product –Greater nutrition –Variety of taste Driver:

3. 3 Challenges Huge unmet demand for wider range of flavor Opportunities Increase consumer outreach Ensure sustainability Why Is Product Development Important to McBain?

4. 4 Research Shows Clients Demand Wider range of variety Traditional Haggis Americanized Haggis Vegetarian Haggis Taiwanese Haggis Mexican Haggis

5. 5 Marketing Strategy Health Concerns: McBain wants to promote Haggis as the balance source of nutrition Low saturated fat

6. 6 Limitations Budget

7. 7 a. Volume requirements/ expectations b. Profit requirements/ expectations c. Consumer trends and needs d. Technical innovations e. Preliminary economic analysis Determine food product target(s) based on:

8. 8 Test Market McBain USA Mid West Plant  Less expensive setup

9. 9 Production Process Meat MixingBlending Packaging Additives