1. Social Media and ROI Simon Bradley VisitBritain USA

2. So what is ROI for VisitBritain? FINANCIAL –Equivalent Marketing Value –Incremental Spend in the UK NON-FINANCIAL –Reach –Customer engagement –Partnership development –Marketing in-kind

3. Equivalent Marketing Value 3 rd highest referrer to VisitBritain.com Facebook exposure worth est. $10,000 per day Next step – booking widget!!

4. Reduced marketing costs 95% of all photos are from Flickr

5. Extending our reach – PR+++

6. Customer Engagement – a normal day on Twitter

7. Customer Engagement – a TNI day on Twitter!

8. Partnerships – Yahoo UK and beyond 1 million views per month