1. August 2014 www.FlexMarketingPro.com HOW TO MAKE MARKETING MORE ACCOUNTABLE

2. Insight, tools and encouragement to help you build an agile marketing system that flexes with the speed of business Engelina Jaspers www.flexmarketingpro.com

3. August 2014 www.FlexMarketingPro.com 3

4. Adopt an Accountability Mindset Measure what Matters Strengthening Marketing Accountability August 20144 www.FlexMarketingPro.com

5. FROMTO Investment center Integrated planning Strategic execution High impact Context Cost center Campaign planning Tactical execution High volume Content Adopting an Accountability Mindset August 20145 www.FlexMarketingPro.com

6. SUBJECTIVE Outputs Completion metrics Internal satisfaction Efficiency Measuring what Matters August 20146 www.FlexMarketingPro.com OBJECTIVE

7. SUBJECTIVE Outcomes Return on investment Customer advocacy Effectiveness Outputs Completion metrics Internal satisfaction Efficiency Measuring what Matters August 20147 www.FlexMarketingPro.com OBJECTIVE

8. METRICMEASURE Revenue per marketing head MIE as % of revenue Share of wallet People to program ratio Outcomes Return on investment Customer advocacy Effectiveness Sample Metrics (illustrative) August 20148 www.FlexMarketingPro.com

9. August 20149 www.FlexMarketingPro.com

10. About FlexMarketing Pro Hello, I’m Engelina Jaspers and I’m a FlexMarketing pro. I created “The Marketing FLEX” to help smart marketers lay a more efficient, focused and accountable marketing foundation – one that can flex with the speed of business. www.FlexMarketingPro.com I’ve been on a quest for marketing excellence for over 30 years, working for some of the finest consumer and technology brands. The journey has honored me to work with forward-thinking marketers to build high-performing teams and supersize their marketing investments, to successfully lead a number of complex marketing transformations, and to drive a turnaround for my company’s sustainability efforts (that began with Greenpeace on our rooftop and culminated with being #1 ranked greenest consumer electronics company and #5 best global green brand two years later). If you’re ready to “up your game,” building a FlexMarketing capability can help propel your marketing goals and career. Join me at www.flexmarketingpro.com.www.flexmarketingpro.com August 201410