1. INFLUENCER MARKETING PITCH DECK
CREATING A POWERFUL
INFLUENCER MARKETING PITCH DECK

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4. Today’s Agenda Discuss Current Agency Engagement
Review Results of Engagement
Introduce New Capability: Influencer Marketing
Next Steps

5. DISCUSSION
CURRENT ENGAGEMENT

6. Add Text, an Image, or Both

8. REVIEW
ENGAGEMENT RESULTS

10. INFLUENCER MARKETING OVERVIEW
INTRODUCTION
INFLUENCER MARKETING OVERVIEW

11. 74% rely on social networks to guide purchase
FACTS
92% of consumers trust user-generated content and word-of-mouth more than advertising
74% rely on social networks to guide purchase
60% of purchase research is done before going to brand’s site

12. DEFINITION
Influencer marketing is partnering with individuals who have significant audience and influence with a particular consumer segment.

13. REASONING
Influencers drive scalability via consumer reach, engagement and content.

14. Efficiently find and manage online content creators
PROCESS
Efficiently find and manage online content creators
Easily publish content to multiple channels
Accurately measure the effectiveness of the content

15. SAMPLE INFLUENCERS Annabelle – VivaLuxury
Los Angeles-based fashion influencer who loves fashion and travel.
Kristie – Blushing Basics
Blushing Basics is your go-to resource for all things beauty and style.
McKenzie – Girl Loves Glam
Wife. Mom. Cosmetologist. Beauty Junkie. Fashion Lover. Love Projects. Hair tutorials. Makeup Looks. Room Makeovers. YouTuber.
Daniela – Nany’s Klozet
Miami fashion blogger from Venezuela with a fun and fabulous look.

16. FOLLOW-UP
NEXT STEPS

18. THANK YOU!