1. Chapman University Thursday, October 28 th, 2008 Presented by: Sinan Kanatsiz, Chairman & CEO, KCOMM 949.443.9300 tel. sinan@kcomm.com www.kcomm.com www.kcomm.com/ray.ppt

2. Internet Marketing Association - Up to 55,000 members worldwide - Upcoming event on Feb 9 - Google / Sponsorships - Creating Standards for Internet Medium

3. KCOMM

4. KCOMM Newsletter - Great Response - Communications Vehicle - Customers, Prospects, Network - Exact Target Integration - Opens, opt/outs, etc.

5. Client Project Manager - Huge Success - Communications Vehicle - Customers, Prospects, Vendors - http://kcomm.extranet- system.com/login.phphttp://kcomm.extranet- system.com/login.php

6. Accounting Module - Enable Associates to upload clients - Upload invoices - Upload reimbursement report

7. Vendor Module - Organized List - Easy to Access and Use

8. Nothing Beats E-mail… According to a Meta Group study, 80% of businesspeople say e-mail is more valuable to them than the telephone Source: Meta Group

9. 10 Billion 31 Billion E-Mails Total 33% Spam 31 Billion 62 Billion E-Mails Total Up to 50% Spam Significant E-Mail Growth Source: International Data Corporation (IDC) 2003 2009 Projected 21 Billion 31 Billion 2004

10. Effective Searching Online Source: Jupiter Media

11. Key Factors in Purchasing Decisions Source: eMarketer, 2008

12. US College Internet Usage Education Reform Initiative Source: eMarketer, 2008

13. US Email Marketing Spending Growth Source: eMarketer, 2008

14. US Online Advertising Spending Growth Source: eMarketer, 2008

15. Global Online Social Network Advertising Source: eMarketer, 2008

16. US Outdoor Video Advertising Spending New Mediums Source: eMarketer, 2008

17. US Outdoor Video Advertising Spending New Mediums Source: eMarketer, 2008

18. Social Media Users Source: eMarketer, 2008

19. How to Put Together Your Own Integrated Marketing Strategy Source: Meta Group, 2007  Integrated Marketing Plan  Website  SEO  Email Marketing  Social Networking  YouTube Strategy / Online Video  Word of Mouth, Direct Mail, Trade Advertising, Media Buying, TV, Broadcast

20. Source: KCOMM, 2008

21. On Page Recommendations  Have a consistent strategy of producing new content that is relevant to the keywords that you are targeting. Developing an educational channel is a great way to increase your credibility as well as your search engine rankings.  Ex: User Rating s According to Yahoo, Adobe has over 20K links to their Developer Center. Source: BusinessOnline, 2008

22. Internal Linking Recommendations (continued)  Link to internal pages within the main content sections of your Web pages using keyword specific links.  The more pages of your site that link to any one page within your site, the more important that page is thought to be. Search Engine Land links to relevant content using keyword specific phrases as links. This helps both the page that the link exists on as well as the page that it is linking to. Source: BusinessOnline, 2008

23. External Linking KCOMM Links to External Pages / E-newsletters with Keyword Content – Demonstrate on Google

24. Source: BusinessOnline, 2008 How Big is Social Networking?

25. YouTube Marketing / Video Strategy  YouTube Information and Facts  Transformation of Culture  Political Campaigning  CNN YouTube Presidential Debates  YouTube and Advertising  Advantages of YouTube  Login for YouTube Demo  www.youtube.com/kcommtv www.youtube.com/kcommtv

26. Closed Loop Marketing Process Source: KCOMM, 2008

27. Metrics and Good Hosting Source: KCOMM, 2008  Have 110% uptime – we recommend GoDaddy.com  Have best email technology / servers  Login to see stats/ metrics are critical: www.kcomm.com/stats

28. Why Domstal’s Marketing Strategy Was Weak in 2006 DOMSTAL uses minimal design to attract customers – no one bites

29. Domstal’s 2007 Marketing Strategy Works! DOMSTAL uses three pumpkins, one with only one eye, the other one traditionally carved, yields many new customers!

30. Internet / Viral Marketing Examples

31.  Viral Marketing Example 1  Internet Marketing  Video Integration  Live Stream  High Resolution Photos  HTML Invitation  Media Awareness  www.insightpanel.org

32.  Viral Marketing Example 2  Backend Application  Social Marketing Integration  Customer Examples  Counter  HTML Emails  Media Awareness  www.weightview.com

33.  Viral Marketing Example 3  Red Card  HTML Email Marketing  Customer Profiles  Integrated Communications  www.wynnlasvegas.com

34.  Viral Marketing Example 4  Celebrity Integration  Tradeshow Las Vegas  Social Marketing  HTML Promotions  Media Awareness  kcomm.com/vintagepiven

35.  Viral Marketing Example 5  Facebook Social Media  Business Development  Viral Awareness  www.facebook.com

36.  Viral Marketing Example 6  YouTube Social Media  Viral Video Marketing  www.youtube.com/kcommtv

37.  Viral Marketing Example 7  Signature Event Series  HTML Promotion  Energy:  www.kcommenergy.com  Economic:  http://www.hightech-pr.com/kcomm/2007_09/2007_09.html  Education:  http://www.hightech-pr.com/kcomm/2007_01/2007_01.html

38.  Viral Marketing Example 8  USAutoParts.com  HTML Promotion  Packaging  Blogging from India  Social Media  Dynamic Content / User Profile  User Generated Content

39.  Viral Marketing Example 9  Lasermonks.com  HTML Promotion  Packaging  Charity / Human Interest  Social Media  Dynamic Content / User Profile  User Generated Content

40.  Viral Marketing Example 10  www.kcomm.com/samples  Work Samples

41. Essential Ingredients of an Entrepreneur

42. Its who you know not what you know… - 99% of business development happens behind the scenes - Never sell through tactic – sell through relationship, patience and help others

43. Tell me a little bit about your real background… - Talk about who you are - Talk about where you’re from - Talk about your cultural background - people would much rather talk about the countries you’ve visited than the companies you’ve worked for

44. Give it away for FREE! - Build trust with people – forget business - Give away your product or service at no charge – don’t expect anything in return other than trust - Trust is the key to success!

45. Address people by their own motivating factors… - We all have weird sides to us that motivate us – yoga, travel, spirituality, religion, children, pets, etc. – talk to people about the things that motivate them – they trust you more when you’re interested in them and not what they can do for you.

46. Essential Ingredients of Leadership  Leadership is action, not position  Leadership within your community, friends, and business  Being able to handle change  You must have composure  Be honest  Accept failure  Practice communicating and persuading

47.  Body Language-hand gestures, eye contact, stature  Voice-volume, pitch, rate, quality, expressions  Image-style, looks, hygiene  Interactions – being a people person  Its all about Toastmasters! Essential to Communicate

48. You Must Have Etiquette  Personal Etiquette  Professional Etiquette  Dining, socializing, Networking

49. You Have to Take Risks!  “High Risk is High Reward”  You fail, you’ll learn  Be responsible about your risks  Think of the end result  Risks in leadership  Plan your risks  The only way to instill change is by taking risks

50. A Few Recommendations  Rewards of 3 rd party organizations  Develop a contact list, e-mail your developments...  Treat people the way you’d like to be treated  Take advantage of helping others in need  Carve a niche for yourself  Don’t mix risk with ego when you start making money, timing is everything...  Polished resumes & portfolios are imperative  Toastmasters  The four pillars of success...

51. Chapman University Thursday, October 28 th, 2008 Presented by: Sinan Kanatsiz, Chairman & CEO, KCOMM 949.443.9300 tel. sinan@kcomm.com www.kcomm.com www.kcomm.com/ray.ppt