1. Final Major Project Advert seeking to stop people from using a handheld mobile phone while driving

2. Advert idea Purpose To stop people from breaking the law. Giving a message to road users. To raise more awareness that using a mobile phone while driving because it is illegal. Why is it illegal? People are more likely to have an accident on the road and kill themselves and other people.

3. Target audience People of both genders aged 17+ Why? 17 is the legal age for people to drive

4. Is there enough awareness? Currently… There is awareness but people still do it. Many road users are putting lives at risk.

6. Screening context Young Driver’s Learning course http://flypie.com/alanhamer/yourroad.htm Think.direct.gov.uk http://Think.direct.gov.uk/mobile- phones.html http://Think.direct.gov.uk/mobile- phones.html Cinema – Pearl and Dean http://pearlanddean.com/ YouTube http://www.youtube.com/ Television

7. What would the campaign achieve? Increase the awareness Making it clear that life matters more than a single phone call or text message Save a life