1. PATRICK TANDY Director of Communications Maryland State Bar Association (410) 685-7878 ptandy@msba.org www.msba.org @MarylandBar ptandy@msba.org www.msba.org

2. NABE Annual Meeting  July 2015  Chicago, IL

3. MARYLAND STATE BAR ASSOCIATION  Founded 1896  Voluntary bar  24,000+ members  30 Sections  30+ Committees

4. MSBA’S VIDEO ENTREE  Outside vendor hired to produce one-time promotional video  Three-and-a-half-minute video = $2,000  Enthusiastic Communications team proposed spending same or less to develop in-house video capabilities  Purchased video camera, editing software, basic accessories  Since incorporated mobile video production

5. WHY Should YOUR BAR Use VIDEO?

6. WHY USE VIDEO?  More accessible than ever  Meet members’ modern expectations  News  Promotional  Archival  Testimonials  Even just for fun!

7. NEWS FEATURES Maryland Bar Foundation’s 22 nd Annual Professional Legal Excellence Awards

8. SPECIAL FEATURES MSBA Executive Committee, Young Lawyers Section participate in Polar Bear Plunge to Benefit Special Olympics

9. PROMOTIONAL MSBA Annual Meeting

10. TESTIMONIAL MD LEGAL LIONS: Hon. Barbara K. Howe

11. ARCHIVAL Hon. Pamila J. Brown MSBA Presidential Installation Speech June 13, 2015

12. JUST FOR FUN! Young Lawyers Section Sun Run

13. OMG, WHERE Do I BEGIN?

14. WHAT DO WE NEED? Hardware  Video camera  File storage  Accessories

15. HD VIDEO CAMERA  Canon Vixia HG20  About $250  60GB storage  Pros: Compact, easy to use, better picture quality  Cons: Requires offloading files, more cumbersome than mobile, tablet

16. MOBILE VIDEO CAMERA  iPhone  $500 - $700  64GB storage  Pros: Highly portable, easy to use, shoot/edit/upload directly from phone  Cons: Lesser picture quality, not ideal for longer videos

17. HARDWARE: File Storage  Video files require considerably more space than photos  Files can quickly fill camera, hard drive memory  External drive (2TB = $100)  Cloud service (e.g., Dropbox)

18. HARDWARE: Accessories  Standard tripod ($20+)  Microphones (lapel, shotgun = $30+)  Lighting kit ($50)  Bag ($30)

19. WHAT DO WE NEED? Software  Desktop (PC / laptop) editing program  Mobile editing program  Platform / host

20. SOFTWARE: Desktop  Power Director ($80)  Adobe Premiere (several hundred dollars+)  Desktops programs offer more bells and whistles  More advanced transitions, styles  More output options

21. ADOBE PREMIERE

22. SOFTWARE: Mobile  Much less expensive than desktop options  Like smartphones and tablets, designed to be very intuitive  iMovie ($4.99)  Pinnacle Studio ($9.99)

23. PINNACLE STUDIO

24. SOFTWARE: Platform  How will we present our videos?  Many free hosting sites  External hosts saves your bandwidth  Create your own channel

25. MSBA YOUTUBE CHANNEL

27. MSBA VIMEO CHANNEL

28. Okay… WHO Is Gonna Do All of This? …so…

29. STAFF  Yourself  Existing staff members(s)  New employee/position  Enthusiasm helps

30. THE COST  Doesn’t have to send your budget to the moon  Mobile technology puts video capabilities within practical reach  One-time costs (hardware, software, accessories)  Ongoing costs (upgrades, staff time/travel expenses, stock content)

31. VIDEO PRODUCTION TIPS  Know your audience  Be patient – good editing takes time  Learn as you go  Get creative  Cannibalize ideas, make them work for you  Vendors for stock footage, stills, audio

32. PATRICK TANDY Director of Communications Maryland State Bar Association (410) 685-7878 ptandy@msba.org www.msba.org @MarylandBar ptandy@msba.org www.msba.org