1. Play Golf America: Attract Students and Generate New Golfers with Get Golf Ready

2. What are you DOING about it? IS IT WORKING?? CREATING MORE DEMAND is the solution!! Del Ratcliffe, PGA Charlotte, North Carolina

3. Creating Demand for Golf GET GOLF READY Innovative Industry-wide “Welcome to Golf” Program Turn key, flexible program Proven to attract and retain new golfers National support materials and promotion $0 commitment to get started 3

4. 1.GGR works at ALL facility types 2.How GGR is beneficial to you both professionally and financially 3.Best practice story 4.Keys to success 5.Steps to activate GGR What We Will Discuss Today 4

5. GET GOLF READY WORKS! – 1,450 Get Golf Ready certified facilities – Shopper calls showed 62% of certified facilities were NOT engaged – 531 engaged facilities have reported 16,449 students – Average number of students 30.9 5

6. Return On Investment 6 20092010To Date # of Golfers Created9,2178,83718,054 Avg. Golfer Spend$806$808-- Total Golfer Spend$7.4 M$7.1 M$19.9 M* Golf$3.8 M$4.4 M$12.8 M* Equipment/Apparel$3.6 M$2.7 M$7.1 M*

7. What’s In It For YOU? 1.Increase Rounds and Revenues 2.Additional stream for instruction income 3.Increase apprentice or assistant compensation 4.Enhance YOUR value to your employer 7

8. Why The Need For GGR? Rounds continue to decrease! American Culture has changed – Economy – Changing Lifestyle – More competition for leisure time – Less time for leisure activities 8

9. Is There a Demand? YES !! 4 Million people try or return each year! Interest and desire to play the game is not the issue We unfortunately lose 4 Million Players every year 9

10. The Demand Is THERE!! Latent Demand for Golf Study found: There are approximately 27 million golfers in the U.S. Another 27 million people express interest in playing* 10 * Very or somewhat interested in playing golf (based on a 4-point scale)

11. Why Should I Use GGR? Proven curriculum for a structured learning program Years of research show this is an efficient learning model Nationally Branded Program – Robust Website – Turn Key Program – National Marketing Campaign 11

12. What is Get Golf Ready? Series of 5 Group Lessons – Each with on-course activity Affordable Register on playgolfamerica.com – Become Certified – Post events & participants on the website Follow-up activities 12

13. Is Get Golf Ready Working??? 13

14. We have not worked Get Golf Ready!! 14

15. Resistance Comes in Many Forms $99 is too low… devalues instruction rates Do not have time / resources to market locally Fill up lesson book with “cheap” lessons “I Don’t Like to Teach BEGINNERS!!” We listed an event on the website and nobody signed up!! Won’t work HERE at my facility… 15

16. Need to engage staff – ENTIRE STAFF – Of registered GGR facilities, 62% did not know they had a beginner program! For the FUTURE of golf…. WE MUST CREATE NEW GOLFERS Moment of Truth: We Must Change Our Attitude! 16

17. 17 $ 2,673,000,000.00 27,000,000 X $99 Get Golf Ready Fee

18. New Golfers are Great for Facility Business! # of Get Golf Ready Graduates2550100 Per Student Revenue$99 GGR Program Revenue$2475$4950$9900 GGR Graduates who are Retained Continue Playing Golf (84%) 214284 Average Spend for Each Retained Golfer (Not including $99 GGR Program Fee) $806 New Golfer Spending (Not including $99 GGR Program Fee) $16,926$33,852$67,704 Total Spend From New Golfers $19,401$38,802$77,604 Almost $20,000 from 25 Get Golf Ready Participants! 18

19. Apprentice Success Story Brian McFarland Sunset Hills, Charlotte, NC Just entering the PGA Apprentice Program Using Get Golf Ready to help his facility AND his future career 19

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22. Get Golf Ready Keys to Success 1.LIST your events on playgolfamerica.com 2.MARKET your events locally 3.COMMUNICATE to your staff the critical importance of Get Golf Ready and engage them to assist filling your sessions 4.MAXIMIZE on-course activities 5.MAINTAIN contact with GGR Graduates 22

23. Moving Forward Where Do We Go From Here?

24. What am I doing about it?

25. Start Today. Here. Now.

26. 1.REGISTER YOUR FACILITY/Schedule 4 sessions 2.LIST your events on playgolfamerica.com 3.MARKET your events locally 4.ENGAGE your staff 5.HOST the sessions 6.CONDUCT follow-up events 26 Action Steps

27. I CREATE GOLFERS. If WE don’t do it, WHO WILL? 27