1. Danish Agriculture Advisory Service INTEGRATED FARM MANAGEMENT SYSTEM Reus, september 30 th. 2004
Peter Enevoldsen, Head of department,
Danish Agricultural Advisory Service, National Centre
Integrated Farm Management System

2. Danish Agricultural Advisory Service, National Centre
Præsentation
Danish Agricultural Advisory Service, National Centre

3. A Few Facts about Danish Agriculture
Denmark
43,000 km2
5.3 mill inhabitants
3% farm owners and employed in agricultural sector
62% farm land
2.7 mill ha cultivated land
50,000 farms
Agriculture
24 mill pigs slaughtered per year
23 piglets/sow/year
2.90 kg feed/kg gain
580,000 dairy cows
8,500 kg milk/cow/year
7.5 ton winter wheat per ha land
Production of food for 15 mill people

4. Danish Agricultural Advisory Service
The link between theory and practice!
farmers
60 local centres
Farmers
Agriculture
University,
Research,
institure, trials, etc
1 national center
Danish Agricultural
Advisory Service,
National Centre

5. Local Family Farmers’ Associations Local advisory centres
Organization
Danish Agriculture
National Centre
Local Farmers’ Unions
Local Family Farmers’ Associations
78 %
17 %
Local advisory centres
Farmers/members
Organising and/or administrative connection
Advice and Information flow

6. The vision of Danish Agricultural Advisory Service
The partnership is a co-operation between local advisory centres and the National Centre
Each farmer is unique – and is to be advised accordingly
In co-operation we will supply each farmer with the best professional and integrated advisory services on the market
We will assist the farmer in optimising all aspects of his farm
We supply the best specialists

7. Relations between the National Centre and farmers
Farmers are our:
Owners Users Customers
Key words:
Impartialness Non-profit
Best and cheapest
advisory services available

8. Farmers’ demand for advisory services
Farmers of today are:
Farm managers
Raw material producers
Nature managers
Livestock keepers
Employers
Billede fra Landsbladet (?)

9. Tasks of the National Centre
Specialised advisory services
Knowledge and information dissemination
Development activities
Trials and studies
Education, in-service training, and courses
Operational and service tasks
Billede fra LR-arkiv (?)

10. Specialised advisory services
Crop production and protection
Dairy and meat production
Pigs
Economics & Law
Building & Technique
Horses
Poultry
Fur animals

11. Knowledge and information dissemination
LandbrugsInfo / WebInfo
Newsletters and pamphlets
Lectures
Articles in agricultural magazines
Experience exchange groups
Press releases
Reports and annual reports

12. Development Work
IT-systems e.g. INTEGRATED FARM MANAGEMENT SYSTEM and FarmWatch
Quality management and documentation
Breeding development, cattle

13. Trials and studies National Field Trials, cropproduction FarmTest
Project farms

14. Education, in-service training and courses
Farmer education
In-service training of advisors and farmers
E-learning

15. Operational and service tasks
Livestock registration
Accounting system Ø90
INTEGRATED OFFICE
MANAGEMENT SYSTEM
Stud book keeping
Potato inspection

16. Integrated Farm Management System
(IFMS)

17. Agenda Why are we developing it-systems at the DAAS
Integrated Farm Management System (IFMS)
history - the idea and vision behind
The IFMS today – an overview
Introduction to the different modules - and how they add value to the farmer
Marketing, sales and service
Customer groups and sales organization
Export to other countries
Financial aspects of developing and running the IFMS
Future – what´s comming?

18. Why are we developing it-systems?
To give the farmers the best foundation for making the right decision about how to manage his farm
IT-systems are very efficient tools because..
we can incorporate the newest research results and agricultural knowledge in the IT-systems
it is an easy way of registering ”events” on the farm
we can store comprehensive data-set from the specific farm
information and data is awailable ”anywhere you need it”

19. Integrated Farm Management System (IFMS)
Idea and vision
One integrated system with modules for all lines of production and economic management on the farm
Same system for farmers and advisers
Data integration with other systems (mainframe)
No multiple keying of same information – but reuse of data whereever possible
PC-based – and with same user-interface for all modules
History
1990 – 1 generation was released (dos)
1994 – 2 generation was released (dos)
– 3 generation was released (windows)

20. The basic model for use of IFMS
The crop production adviser prepares a fieldplan indicating crop and yields. He also makes a cultivation plan for each field including seed, manure, fertilizer, plantprotection etc.
The pig production adviser prepares a plan showing production and sales of pigs, feedstuff demand etc.
The farmer sends the registered data to his adviser at the local advisory center.
A production control and financials control gives a total result for the whole farm and shows where production results are different from plans
New plans are made based on empiric productiondata from previous periods
The economic adviser takes over and transfers the production plans to a financial budget for the whole farm
The basic model for use of IFMS
Plan
The farmer makes the registration of data needed for control, i.e. what pesticides is used, the yields harvested, the money spent and income recieved from selling products
Budget
Control
(Budget/Production)
The production is carried out according to the scheduled plans
Production
Registration
of data

21. IMFS – 7 modules, 25 programmes
Plantproduction
Pigproduction
Cattleproduction
Machinery
Economy
Farmplanning
Green accounts

22. Plantproduction Programs: Value for the farmer Field Journal
Pocket farm – an application for PDA
Fertiliser Plan
Value for the farmer
Total overview of planed actions in the fields
Easy access to information and registration – also ”on location”
Useful reports i.e. fertiliserplan, pesticide log book, purchase list etc.
All data and documentation needed for seeking EU-subsidy

23. Pigproduction Programs: Value for the farmer:
Management, Statement and Analyses for sows
Weaner management and Statement
Slaughter Pig Management and Statement
Feed Optimisation
Value for the farmer:
Calculating the cheapest feed formula
Easy access to information and registration about each individual sow – also ”on location”
Management lists for daily use and efficiency control with numerous key figures
Sensitivity analysis showing economic consequences of changes in production

24. Cattleproduction Programs: Value for the farmer:
Strategic planning
Feed planning
One-day feedcheck
Production statement
Value for the farmer:
Provides a quick overview of the daily feedin
Management lists for daily use
Optimise the feed mix – for individual cows or for herdgroups
Identifies focus areas within the production
Dataintegration to Central Cattle Database

25. Machinery Programs: Value for the farmer MachineryJournal
Capacityplanning
Cost/benefit analysing
Calculate machinery and working costs of each field
Workslists for employes

26. Economy Programs: Value for the farmer Easy to use book-keeping
Cash-recording
Budget
Invoicing
Productionbudget and –control
Value for the farmer
Easy to use book-keeping
Cash-credit balance
VAT-returns
Planing and –control tool for the entire production on the farm
Dataexchange with the central accountingsystem ”Ø90”

27. Green Accounts Provides documentation for Value for the farmer
Nutrients accounts at farm level
Energy
Water
Waste – e.g. waste water, fuel tanks etc.
Value for the farmer
Overview of ressources spent
Optimising ressource use
Information to stakeholders

28. Farm Planning Value for the farmer
Stratetic planning for the farm for the next 1-5 years
More than 100 standard calculations on crops and animal production
Rules for obtaining EU-subsidy for crop production and cattle production is fully incorporated
Many copy- and alternative-functions
Value for the farmer
Make af plan and budget in 10 minutes!
Make an alternative plan in 5 more minutes!
Calculate the effect of altered prices, production or EU-subsidy

29. Farm Planning elements
Standard-calculations
Production
Budget
The farm
plan
and
budget
EU-subsidy rules
Subsidy for
organic production
Production
control
1-5 years strategic FarmPlan with alternatives

32. Primary customer groups
Aprox farmers
7.000 have Cash-entry programmes
Aprox advisers on local advisory centres
fertilizerplans (>90% of total in DK)
7.000 budgets
5.000 feedplans
All agricultural colleges in Denmark
Other customers
i.e. private advisers, research institutes etc.

33. Marketing, sales and service
Local advisory centres:
Advisers use the programs actively themselves
Are selling programs to the farmers
Offers support to the farmers
Gives valuable inputs to future developing
DAAS:
Central registration of all customers
Distributes new versions (CD’s) and servicepacks (webservice) to all users
Offers support to advisers and to farmers (hotline, mailservice and website)
General marketing activities and support to local marketing

34. Export to other countries
IFMS is prepared for multi language
easy to translate, but – many features apply only to danish terms, norms and legislation
IFMS is currently sold to:
Finland (Cattleproduction)
Norway (Pigproduction)
We are seeking potential new partners for further developing – also outside Denmark!

35. Financial aspects of developing and running the IFMS
Aproximately 30 man-year is allocated to IFMS at the DAAS
The work with collecting information, research results, altered norms and subsidy-rules and transforming it into specifications for programming is not covered from sale.
Income from sale and subscripting covers the actual programming, administration and service om the IFMS.
Conclusion:
Running a system as IFMS is highly expensive and requieres a large number of customers.

36. Future – what’s comming?
Highspeed Internet to all
Wireless LAN on the farms
GPRS-communication
Datacollecting via intelligent equipment i.e. chips
In the stables
On the machinery
On the animals?
Gives opportunities for IFMS and other IT-systems
Mobile access to data from mobile-/smart phones and PDA
Many registrations can be don automatically
Early warning systems will be improved

37. WebInfo / LandbrugsInfo transfer of professional agricultural information www.landbrugsinfo.dk

38. Danish farming & ICT If you have 100 advisers
100 have an online connected PC
If you have 100 farmers (2002 survey)
64 have a PC
55 are connected to the Internet
32 are online at least once-a-week
18 are online daily

40. Sessions by Day
Sessions Graph This report shows the activity on in terms of Visitor Sessions over time.
Calculation Methodology A 'Session' is defined as a series of clicks on by an individual visitor during a specific period of time. A Session is initiated when the visitor visits and it ends when the browser is closed, or there is a period of inactivity (30 min.).

41. Decision support Feed planning in beef cattle production
Varity selection with SortInfo / SortSelection
Weather radar and local weather forecasts
Machinery selection – Agrimach database
Online plant protection – Internet, PDA, smartphone
Break-even analysis
+ many more

42. WebInfo – facts
Established in 1997 – has now completely replaced a paper based information system.
All the local advisory centres use WebInfo
More than documents
Approximately 50 online applications
Between 50 – 100 new documents per week.
Approximately – sessions per day (week days)

43. Local weather forecast on request
Delivered by using SMS

44. Rain radar
Available on the mobile phone

45. Thousands of articles about almost any subject concerning agriculture

47. Development in productivity80
100
120
140
160
180
200
220
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
Index
1990=100
Agriculture
All sectors
Food industry
The public sector