1. Bill Lawton, Program Director, IBM BPM on Cloud
BPM in the Cloud
#smarterprocess

2. Business Process Manager and Cloud
Agenda
Business Process Manager and Cloud
BPM on Cloud

3. Why shouldn’t opening a bank account be as easy as buying a book online?
So why shouldn’t opening a bank account be as easy as buying a book online?
In the past, a bank would have dismissed it as something that didn’t apply to them.
Clearly opening a bank account or buying insurance was a more complex task that had longer term consequences than the one-off transaction of buying a book.
Yet today, customers expect the same level of simple and easy-to-use service that they expect from their favorite online retailer, even on more complex high-value transactions. Consumer expectations are now far reaching and experiences apply across industries.
As a recent simplicity study notes, “There’s an estimated $5 billion up for grabs to those who can make health insurance as simple as a value meal” – I’ll take the number one combo please. Processes must be simple, yet powerful.
And if you can’t provide this as a company, then someone else will.
“An estimated $5 billion is up for grabs for the health insurer who figures out how to make health insurance as simple as ordering a value meal from a local fast food joint.”
~ US Consumers Willing to Pay Five Percent More For Their Insurance

4. IBM launched Smarter Process at Impact in 2013
We’ve recognized this reality and have dedicated our focus to helping our clients acquire and retain customers more effectively and differentiate themselves through their day-to-day operations. The culmination of these efforts was the launching of Smarter Process in May at the IBM Impact event.
The main goal of the Smarter Process initiative is to help you reinvent your business operations – not just merely improve them incrementally.
And with the forces of mobile, social, cloud and big data, a new way to tackle traditional problems is essential.
At the same time, continuing to increase the efficiency of processes must happen to gain the cost benefits and cost structure of your operations.

5. IBM capabilities for Smarter Process
Enterprise Content Management
Business Intelligence
Predictive Analytics 
Master Data Management
Service Oriented Architecture & Integration
Industry Solutions and Accelerators
Industry and Functional Consulting Expertise
Managed
Business Processes
Government
Banking
Energy
Healthcare
Telecom
Insurance
Transport
Case
Management
Business Process Management
Operational Decision Management
Operational Intelligence
Mobile
Social
Cloud
Big Data
Retail
These are the capabilities from IBM that can make your processes instant, seamless and insightful.
Industry and functional expertise gives you access to our consulting expertise, industry solutions and accelerators. Or we can simply manage your processes for you.
The process platform provides industry-leading capabilities in operational decision management and business rules and the ability to manage a diverse set of processes with business process management and case management. The process platform provides operational intelligence that informs the entire process and provides mobile, social, cloud and big data capabilities in the context of process.
The process platform has access to data and best information through capabilities in business intelligence, predictive analytics, enterprise content management and master data management.
… all underpinned with a Service Oriented Architecture platform that you know and love.

6. …is a Data-Driven Process
A smarter process…
Empower business users to collaborate and act on observed insights
…is a Social Process
…is a Flexible Process
Accelerate development, deployment, adoption and change
Exploit mobile devices to allow anyone to engage anytime, anywhere
…is a Mobile Process
Enable faster, better decisions in response to business situations and opportunities
…is a Data-Driven Process
So as we saw with BMI, a smarter process is data driven, it’s also social in nature, it’s flexible, it’s mobile. Listen to a few statistics:
McKinsey found that social technologies can raise the productivity of high-skill knowledge workers by up to 25%.
A separate McKinsey survey estimated that European governments (think about the processes there) could save 100B euros per year just by implementing big data solutions.
And there has also been an explosion of mobile processes and processes in the cloud due to the greater deployment flexibility: Gartner ranks Business Process as a Service (BPaaS) as the fastest growing cloud segment with 47% growth.

7. Value Chain Connectivity
Cloud is game changing for business
Cloud's Business Enablers
Organizations are exploiting these cloud business enablers to drive innovation that extends well beyond IT and into the boardroom.
Business Scalability
instant capacity
Masked Complexity
handled by the cloud so you don't have to
Value Chain Connectivity
eliminates traditional IT barriers
Refer to the recent analysis from the IBM Institute of Business Value: “The Power of Cloud – Driving Business Model Innovation”
innovation.pdf
Cloud provides a way for businesses to exploit the capabilities borne of emerging digital and mobile trends to better meet customers’ needs and drive future growth.
In fact, IBM research highlights key cloud attributes that are powering business model innovation
Cost flexibility – shifts variable to fixed costs, pay as you go model
Business scalability- dip your toe in the water, instantly add more capacity to handle business spikes
Market adaptability – lower overhead means faster adoption and business impact
Masked complexity – because we handle it, you don't have to
Context-driven variability and
Ecosystem connectivity – break down traditional IT barriers to connect your value chain.
In IT circles, cloud has become mainstream. Nearly half of the respondents in a recent CIO Economic Impact survey indicated they evaluate cloud options first – over traditional IT approaches – before making any new IT investments
Market Adaptability
easy to sample and deploy
Cost Flexibility pay as you go
Content-Driven
experience customized by user need
Source: IBM Institute for Business Value Analysis, 2012 7 7 7 7

8. 80% IBM Cloud Revenue Growth in 2012
IBM's SaaS Portfolio is growing rapidly with 100+ Solutions delivered globally…because our customers are asking for delivery options!
80% IBM Cloud Revenue Growth in 2012
New for 3Q 2013 – European Data Center for SmartCloud for Social Business
IBM helps thousands of clients adopt cloud and manages millions of cloud transactions daily
SaaS Cloud Centers
100+ SaaS applications
6+ million
trade deals
negotiated by
1500 companies
14,000 pre-connected transportation carriers
300,000+ global trading entities connected
4.5 million
transactions exchanged through B2B cloud daily
23,000 brands supported by digital marketing optimization
Social Business transactions in more than 53 countries
>60,000 users of digital marketing optimization sending 133 million s each month
Nearly $4 billion
In freight spend
managed annually
Over 180 million
TMS annual transactions
Sparklers for SaaS Solutions offered across IBM
Through acquisitions and organic growth IBM is one of the top 10 SaaS companies in the world today with over 60 SaaS business application alone with over 100 cloud solutions for business offered across cloud models.
Unlike many of our competitors IBM’s SaaS solutions are in every corner of the world, IBM has SmartCloud Solutions available in China, India, Brazil and other growth markets as the companies in those economies look to Software and Business Process as a Service to accelerate their growth.
To help our clients serve the business we help them generate in their global markets, our B2B Cloud, which has just expanded into an additional 34 new countries, has over 300,000 global trading entities connected to it, instantly expanding the global reach of our clients, processing 4.5 million transaction exchanges through the B2B cloud daily. Connected to our B2B Cloud, our Transportation Cloud has over 14,000 transportation carriers pre-connected, processing over 180 million transportation management transaction annualy and enabling over $4billion in freight spend annually.
As you would expect, all this innovative capability is supporter by SaaS operation centers around the world, ensuring the levels of security, availability and elasticity our clients have grown to expect from IBM
NEW – IBM is launching a European DataCenter for SmartCloud for Social Business to serve the specialized needs of our European customers.
SmartCloud for Social Business has customers in >50 countries around the world. With millions of active seats – we serve customers ranging from a few users, to enterprises with hundreds of thousands of users.
IBM's Cloud Revenue Grew 80% in 2012 – 2012 IBM Annual Report 8 8

9. Business Process Manager and Cloud
Agenda
Business Process Manager and Cloud
BPM on Cloud

10. Public Cloud based BPM solutions
Cloud as a growth engine for business
Speed.
Empowerment.
Economics.
IBM BPM on Cloud
Public Cloud
Get started with business process improvement quickly with a ready-to-use, cloud-based environment for process design, execution, monitoring, and optimization
Revolutionize how you discover, document and collaborate business processes & decisions
Quicker time to value
Removes CAPEX inhibitors
Reduces IT dependency
Eliminates server setup and administration
Subscription consumption

11. Rapidly develop and deploy BPM applications
IBM Business Process Manager on Cloud
Full lifecycle BPM environment including development, test and production
Subscription-based consumption and delivery model
IBM-managed cloud environment exclusively available on IBM’s Cloud Infrastructure
What’s Enhanced
Now leveraging SoftLayer for improved:
Self-service
Performance
Reliability
Announcement:
GA: April 29, 2013
Product Announcement Description (High Level)
Follow on to the IBM BPM on Cloud announcement at Impact 2013 to expand on how to sell it based on different customer situations and needs.
Dedicated BPM cloud environment that is for process application development, testing, and deployment
Highly available process application deployment environment
Managed by IBM with support 24 hours a day, every day of the week
Product Capabilities
Passport Advantage offering
Monthly per User subscription, minimum # months
Subscription based BPM environment
BPM end User per Month pricing, minimum 50 users
Includes designers seats, up to 5 authors
BPM cloud environment that is secure and scalable
Process Center development environment
Stand-alone test server environment
Highly available pilot/production server environment
SMTP capability
Includes BPM software + SmartCloud infrastructure + management services
Full capabilities of IBM BPM (IBM BPM Advanced)
IBM managed BPM environment and Cloud infrastructure
Value Props
Ease of design and deployment of process applications through an integrated design time experience.
Governance through an integrated environment that scales smoothly from initial project to enterprise-wide program.
Visibility through a business-led change design.
Greater collaboration between business and IT through a unified, model-driven environment.
A subscription-based consumption and delivery model
Dedicated BPM cloud environment for process application development, testing, and deployment
An IBM-managed cloud environment that is exclusively available on the IBM SmartCloud™
Competitive differentiation
Competitive offering against Appian, Pega and Cordys Cloud offerings
Additional Information
Market leading BPM available with rental plans starting at $199/user/mo
File Name Here.ppt

12. Fully managed environment with cloud flexibility
IBM Business Process Manager on Cloud
Rental Subscriptions available through Passport Advantage offering
Monthly per User subscription, minimum # months for initial term
Single price includes BPM software + IBM Cloud infrastructure + management services
User per Month pricing, minimum 50 users
Includes 5 designers seats with additional possible
User volume based discounting for larger configurations
BPM cloud environment that is secure and scalable
Process Center development and governance environment
Stand-alone test server environment
Highly available pilot/production server environment
Full capabilities of IBM BPM (IBM BPM Advanced)
100% portable of Process assets with IBM BPM on-premise
Built on SoftLayer virtualization infrastructure CloudLayer
IBM managed BPM environment and Cloud infrastructure
24/7 customer support
Operational team assistance on BPM configuration topics, such as VPN
Service Level Agreement
Announcement:
GA: April 29, 2013
Product Announcement Description (High Level)
Follow on to the IBM BPM on Cloud announcement at Impact 2013 to expand on how to sell it based on different customer situations and needs.
Dedicated BPM cloud environment that is for process application development, testing, and deployment
Highly available process application deployment environment
Managed by IBM with support 24 hours a day, every day of the week
Product Capabilities
Passport Advantage offering
Monthly per User subscription, minimum # months
Subscription based BPM environment
BPM end User per Month pricing, minimum 50 users
Includes designers seats, up to 5 authors
BPM cloud environment that is secure and scalable
Process Center development environment
Stand-alone test server environment
Highly available pilot/production server environment
SMTP capability
Includes BPM software + SmartCloud infrastructure + management services
Full capabilities of IBM BPM (IBM BPM Advanced)
IBM managed BPM environment and Cloud infrastructure
Value Props
Ease of design and deployment of process applications through an integrated design time experience.
Governance through an integrated environment that scales smoothly from initial project to enterprise-wide program.
Visibility through a business-led change design.
Greater collaboration between business and IT through a unified, model-driven environment.
A subscription-based consumption and delivery model
Dedicated BPM cloud environment for process application development, testing, and deployment
An IBM-managed cloud environment that is exclusively available on the IBM SmartCloud™
Competitive differentiation
Competitive offering against Appian, Pega and Cordys Cloud offerings
Additional Information
File Name Here.ppt 12

13. SoftLayer: A Global Cloud Leader
Unified architecture enabled by powerful software
Highly flexible architecture
One integrated platform for public cloud servers, private clouds, bare metal servers
Unified systems management & API
Build hybrid, distributed, high-performance architectures; manage from a single pane of glass
13 data centers
17 network PoPs
100,000 devices
22,000,000 domains
21,000+ customers

14. Recent SoftLayer announcement for more data centers around the world
IBM BPM on Cloud: Expanding SoftLayer Network Presence
Recent SoftLayer announcement for more data centers around the world
BPM on Cloud Service deployments on SoftLayer 14

15. IBM Business Process Manager on Cloud
What you need to get started with Business Process Manager
Business & IT Authors
End Users
BPM on Cloud Admin
Process and Integration Designer
notifications
Pilot/Production
environment
Process Center
VPN
QA Test
environment 15

16. Third-party hosted and operated
Moving to Cloud-enabled Managed Services
Third-party hosted and operated
Client Site
Client data center
Managed IT
Hosted private cloud
Managed private cloud
Client
Shared cloud services
Client A
Client B
Public cloud services A
Users B
Client Site/Private
Public Cloud
Hybrid
IT is provided “as a service,” over an intranet, within the client and behind the firewall
IT activities / functions are provided “as a service,” over the Internet
Third-party operated
IBM BPM on Cloud
Each client has a separate BPM instance
Private BPM software, virtual machines, data
Shared hardware and network

17. Client developed process
BPM on Cloud is really a PaaS
Platform as a Service (PaaS) is an application development platform delivered on demand, allowing developers to focus on software design, development and deployment — without the cost and complexity of buying and managing the underlying hardware, software, provisioning and hosting.
IBM BPM on Cloud
BYOL
“Roll your own
approach”
Client developed process
PaaS promises increased flexibility, lower costs and higher quality IT services, while maintaining some control over data and applications
There is a pressing need to make application development and operational processes more efficient. This is where PaaS holds great promise.
PaaS can streamline and enhance the whole application lifecycle, from development and testing to deployment.
At the same time, it can also simplify integration with other applications and greatly speed time to market.
This stands to benefit the operational side of the house by improving productivity, while meeting the business imperative for increased innovation and competitiveness through differentiation at the application level.

18. IBM BPM on Cloud is flexible and secure
Our virtual private network environment services let you configure the cloud as a secured extension of your data center or as a standalone layered network.
Each client has a dedicated BPM environment that is isolated from other clients
Internet addressable is optional
VPN services for
Secure access to your BPM environment
Connecting to services on your network
Shared
VLAN
Internet
addressable
Your Private BPM environment
Private
VLAN
Process Center
Firewall instance
Your:
Network and locations
Routing and access policies
Identity management
Your in-house environments 18

19. BPM on Cloud: How to get access
Three easy steps to sign up
Purchase via Passport Advantage
Review Terms of Use (
IBM automatically provisions your BPM environment and provide an with all the information you will need to get started.
Invitation
IBM Business Process Manager on Cloud is available now
Click here to activate your access
(Or simply copy and paste this link into your browser's address bar)
You must click the link to validate your address and activate your access. Once activated, you can access the service by pointing your browser to
Use your address as your login name.

20. BPM on Cloud: Customer home page
Customers can access their BPM environment and perform basic administration

21. Simplify Business & IT Collaboration Playback the process with business stakeholders
Validate implementation faster
Visualize version to version changes
IT impact more visible to the business

22. Expedite time to success with BPM on Cloud
The University Library leadership team had conducted a comprehensive workflow analysis and documentation effort. The leadership team was challenged by inefficiency, lack of visibility and flexibility and duplication of work, all adversely affecting customer service levels for their academic community.
The procurement of databases and digital resources, was the workflow chosen for IBM’s Quick Win Project (QWP). The existing process was documented in s on different systems that were not connected. Some of the key issues with the current procurement process of database and digital resource procurement included lack of visibility into the process. The library staff was unaware of how many trials and where the trials within this university were taking place. In addition, the staff was unaware of the workload of subject librarians. Other key issues included a decentralized environment that lead to missing information and difficulty in the communication of database trial information.
The University Library's goals included a highly automated workflow for licensing data from trial to production, a team-based approach for handling database and digital resource procurement throughout the entire lifecycle and on-demand visibility into process performance metrics. This library’s goals also included providing status of individual database and digital resource procurement, reducing inefficiencies and improving user experience. To achieve success, the QWP team had to reduce the reliance on human memory and , automate hands-off work and notifications and reduce the risk of lost data. Other requirements for success included promoting accessibility to and faster retrieval of existing information and improving visibility of the entire database procurement lifecycle.
Solution
After an evaluation of vendor solutions, the University staff selected IBM’s cloud-based Business Process Management (BPM) platform, which includes comprehensive tooling for process design, implementation, monitoring and optimization. Based on this platform’s capabilities to model workflows and provide near-real-time visibility into process performance metrics, BPM methodology was determined to be appropriate for the procurement workflow of database and digital resources.
Business value
The Database Procurement Workflow solution provides the University Library's service staff visibility into the process that keeps users updated with their tasks and provides the staff with more in-depth, near-real-time process metrics. With this solution, University staff can acquire the flexibility to operate in a dynamic and changing environment, the ability to adapt to the school's schedule by changing or adding users of the process and the ability to update dynamic database information. This solution is designed to optimize the university’s database procurement process and enhance the user experience of subject librarians.
IBM’s BPM on Cloud service provides the University a platform to more rapidly develop, test and deploy workflows, without the overhead of IT infrastructure. With this approach, the library and university staff can potentially eliminate the need for hardware provisioning and specialized IT skills to setup and manage enterprise systems.
Quotes from University Librarian for Information Technology - the key stakeholder and sponsor for this project:
"In a word: WOW! In two words: Game Changer."
"It is rare to see a product actually meet expectations. Well, often they meet expectations, but there is some unforeseen problem, which one must work around. In this case, we have nothing but fabulous success, and in that, my expectations are exceeded."
"I can’t wait to demo to other libraries; jaws will drop and tears are a possibility."
A world-renowned academic institution
Achieves unparalleled visibility into library procurement processes
Cloud-based solution in place in weeks, without in-house technical skills

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