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Tag line, tag line Virtualisatie op de balans Leaseweb bv IT hosting simplified
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© 2008 NetApp. All rights reserved. 2 Who is Leaseweb Largest hosting provider in Netherlands For professionals Main products: Dedicated servers Colocation Equipment housing Internet access
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© 2008 NetApp. All rights reserved. 3 Sample of customers Hyves Relatieplanet Unive Koninklijke Johan Enschede
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© 2008 NetApp. All rights reserved. 4 Leaseweb in figures 11.000 servers 75 Gbps in traffic 150 Gbps uplink capacity 20 MW electrical power 90% growth per year in sales Capacity of 3.000 server cabinets 75 employees
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© 2008 NetApp. All rights reserved. 5 Our vision Operating systems, data and applications need no longer reside on PCs on desks, but can run on virtual machines in the datacenter that can be accessed remotely from any device in the world
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© 2008 NetApp. All rights reserved. 6 Business drivers Increasingly IT infrastructure is outsourced to professional datacenters Increase in digital assets High penetration of broadband Web 2.0 architecture
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© 2008 NetApp. All rights reserved. 7 Strategic goals Delivering and hosting the IT infrastructure for our customers better, faster and cheaper than they can do it themselves
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© 2008 NetApp. All rights reserved. Financial goals Be as efficient with invested capital as possible Increase the operating margin Return on invested capital (ROIC) = invested capital x operating margin 8
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© 2008 NetApp. All rights reserved. 9 Context Ten years ago, 70% of the life cycle cost of servers consisted of the cost of the hardware according to IDC Today, about 70% of the life cycle cost of servers consists of power and cooling
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© 2008 NetApp. All rights reserved. 10 Operational strategy Virtualization Advanced cooling technologies Datacenter automation Pooling of computing resources
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© 2008 NetApp. All rights reserved. 11 Our Key Performance Indicators (KPIs) 1.High utilization rates of servers 2.High system availability 3.Energy usage effectiveness (EUE) 4.Provisioning time 5.Customer satisfaction index
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© 2008 NetApp. All rights reserved. 12 Unoptimized servers waste energy Source: Dell Study November 2 2007
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© 2008 NetApp. All rights reserved. 13 Utilization rates: Energy efficiency 500 dedicated servers with local storage 1:1 overbooking Average CPU utilization is 50% Virtual machines with SAN 10:1 overbooking Average CPU utilization is 90% Savings of Euro 126.363 pa for same computing capacity of 500 servers
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© 2008 NetApp. All rights reserved. 14 Utilization rates: Space efficiency Dedicated servers with local storage 500 servers = 20 server cabinets Virtual machines with SAN 50 servers FAS3040 In total only 8 server cabinets Savings of Euro 40.000 per year
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© 2008 NetApp. All rights reserved. 15 Utilization rate: storage deduplication Dedicated servers with local storage RAID 1 Virtual machines with SAN Raid 6 + Snapshot Pooling of hard disk resources creates de- duplication benefits of approximately 30% Savings of 15.000 GB x Euro 0.9 = Euro 13.500
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© 2008 NetApp. All rights reserved. 16 Pooling benefits Easier to handle variability in computing demand Higher uptime
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© 2008 NetApp. All rights reserved. 17 Summary of virtualization benefits 1.Energy efficiency 2.Space efficiency 3.Storage efficiency 4.Higher uptime 5.Snapshot capability 6.Variability in demand Due to higher utilization & quantifiable improvements Due to new architecture & qualititative improvements
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© 2008 NetApp. All rights reserved. Virtualisation impact on the balance sheet Higher return on invested capital 18
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© 2008 NetApp. All rights reserved. 19 Conclusion Real benefits are within reach Disruptive technology But a comprehensive operating system for the datacenter is still missing
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