2. Communicating in a Digital Era

3. Jennifer Brailey Manager of Corporate Services & Communications

4. Hector Jarquin Co-ordinator of Web Development

5. A new generation that is native to digital technology. Canadian Internet Registration Authority (CIRA): the average Canadian spends 45 hours a month online. Approximately 2h 19 m are spent on social media daily. Canada also leads the world in viewing online video Smartphones now account for 45 per cent of the mobile market across Canada.

6. Average mobile users. In 2013, users watched about two hours of video per month, listened two hours of audio, made five video calls and downloaded two apps over their cellular network. By 2018, we’re expected to watch 20 hours of video per month, listen to 10 hours of video, make 11 video calls and download 20 apps. More smart devices. Smartphones, tablets and laptops will drive about 94 percent of mobile traffic in five years. More video over mobile. The idea that consumers won’t be interested in watching on video devices is now almost laughable as higher-definition screens appear on mobile devices. By 2018, mobile video will represent 69 percent of mobile traffic, up from 53 percent last year. Forbes – February 05, 2014

7. Strategy Project 1 China/South Korea Partnership Visit of Board delegation to China and South Korea to finalize an agreement for a student and staff exchange between those countries to our schools

8. Goal Promote the exchange of staff and students. Present the benefits of taking part in the experience.

9. Audience – Organization promoting to parents – Parents, students, teachers Content – Geographic area – Background on Board – Academic and co-curricular programs Language – Chinese – Korean – Others Marketing Collaterals – Brochures – Business Cards – Video – Website Evaluation

14. Strategy Project 2

15. Goal To host all Board and student videos in one place To showcase student video productions To streamline a User Interface (UI) that does not require learning curve and that features a familiar look and feel.

16. YouTube viewership Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth. 100 hours of video are uploaded to YouTube every minute.

17. Audience – Students – Parents – Staff – Community Content – Video Productions – Live Streaming Promotion – Internal Communication Announcement – Newsletter Insert – Intranet Video Message – Corporate Website Technology – Video hosting – Formats – Mobile Evaluation

22. Conclusion Skills – Marketing – Public Relations – Writing – Art Direction – Web Development Policy/Legislation – Internal Policy – MFIPPA Privacy Legislation – CASL (July 1, 2014) – WCAG – Copyright Tools – Software – Servers – Hosting – Printers – Publishing