1. Washington Health Benefit Exchange WCOMO Quarterly Meeting Pam Cowley, Outreach December 5, 2014 August 4, 2014

2. Today’s Presentation 2 Health Literacy Updates New Marketing Why Everyone Should Shop Around What Happened?

3. Eligibility Is it safe Help in my language Dignity and respect Immigrant Eligibility Handbook

4. Tribal Campaigns with Health Literacy Messages 4 Culturally, Regionally Significant Postcard for each Washington Tribe

5. Assessment, Design and Development 5 Clear and Simple Design Tell Us How it Works Insurance Terms Available in 8 Languages

6. 6 Based on data taken from Oct. 1, 2013 through Feb. 28, 2014 ABC’s of Health Insurance Tell Us What it Costs Cost are for illustrative purposes only

7. Design and Development 7 Based on data taken from Oct. 1, 2013 through Feb. 28, 2014 Step-by-Step Guide to Better Health Available in 8 Languages Reading Level Grade 5.3

8. Full Course Offerings ▪ Setting the Spirit of the Day ▪ Diversity Defined ▪ Principles of Cultural Competency ▪ Understanding the Dynamics of Difference ▪ The Five Steps to Cultural Competency ▪ Culture of Western Medicine ▪ Culturally Competent Use of Language Services ▪ Building Culturally Competent Community Partnerships ▪ Building Culturally Competent Systems of Care ▪ LGBTQ (sexuality and gender identity)

9. Health Literacy Project Update 9 Needs Assessment Design and Development Design and Development Incorporate Tools Survey of Navigator, Outreach and Health Equity Technical Advisory; focus groups with consumers and community partners. Finalize decisions on strategies. Creative development, exploration of nontraditional tools and stakeholder recommendations. TACs and key stakeholders offered review. Translation process begins. Finalize tools and production. Storefront the materials in the website, print shop and outreach toolkits.

10. NEW AD CAMPAIGN 10 http://wahbexchange.org/news-resources/press-room/ad-campaign-nov-2014-feb-2015

11. Washington Health Benefit Exchange Healthplanfinder Business Update

12. 12 Healthplanfinder Business Update ▪ Opened statewide on 10/17 ▪ More than 900 employer accounts created ▪ High Ranking Counties: ▪ King County ▪ Snohomish County ▪ Spokane County ▪ Thurston County

13. Shop Around ▪ Some premium rates have decreased ▪ Tax credits go down when second, lowest cost silver plan goes down ▪ Bronze vs. Silver ▪ Change if you’re not happy with your benefits or your care 13

14. Navigator/Broker Partnerships High priority, Wakely Report Recommendation Healthy Hour events ▪ Fun, social events for navigators and brokers to meet and share ideas and resources ▪ Upcoming locations: Everett, Bellingham, Mt. Vernon, Vancouver Upcoming Enrollment Events ▪ Dec. 4 th at South Seattle Community College 4-7PM ▪ Dec. 10 th at Hilton hotel Vancouver, WA 4-7PM Partners: Small Business Administration, Moda Health, Kaiser Permanente, WeWork, Employment Benefits Security Association, WA Association of Health Underwriters

15. 15 What Happened?

16. 16 Resources

17. 17 New, Consumer-Focused Corporate Page http://wahbexchange.org/ Outreach Partner and Health Literacy Materials http://wahbexchange.org/partners/outreach-partners/ Know Your Plan www.knowyourplan.org Status Center http://www.wahbexchange.org/news- resources/healthplanfinder-status-updates /http://www.wahbexchange.org/news- resources/healthplanfinder-status-updates /

18. 18 Policy Committee reports on customer trends: http://wahbexchange.org/index.php?cID=417 http://wahbexchange.org/index.php?cID=417 Application FAQs that are our method for responding to customer trends: http://wahbexchange.org/customer- resources/healthplanfinder-quick-tips/application-faqs- more-faqshttp://wahbexchange.org/customer- resources/healthplanfinder-quick-tips/application-faqs- more-faqs

19. Public Comments