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B UILDING A R EGION AND N ATION ONE B RICK AT A T IME ENVP V ALERIE E DWARDS
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R EGION & NATION ONE B RICK AT A TIME Laying the foundation for success is key in order to build a balanced and sustainable business. A typical business is built with bricks and mortar, but in our business a business is built up of people who consume and sell our product, and then finding others to do the same Today I want show you how you can build your business one brick at a time.
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R EGION & NATION ONE B RICK AT A TIME CONCEPT: Each consultant sets a goal to maintain his or her own $2500 “brick” or target of volume each month A target of $2500 in volume can be broken up into 5 presentations a month where each generates $500 in sales that the Consultant is doing by him or herself. You want to make sure this target is always the volume that you and your team generate. These are your existing and new Consultants.
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R EGION & NATION ONE B RICK AT A TIME If a Consultant sets a goal to do $2500 a month in new and you volume, that maintains a District. If a Consultant sponsors 3 other Consultants direct to them who maintain consistent volume of $2500 each month, that produces Area Manager volume. If an Area Manager has 3 other Area Managers duplicating this; this produces Regional Vice President volume. If a Regional Vice President has 3 other Regional Vice Presidents who are duplicating this; that produces National Vice President volume.
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R EGION & NATION ONE B RICK AT A TIME Target Goal $2500 in volume a month How By having 5 presentations a month generating $500 in volume Duplicate yourself $2500 x 4= $10,000 Target Goal ( Area Manager) If you get 4 other people to generate the target $2500 in volume that produces Area Manager volume of $10,000 $10,000 x 4 = $40,000 ( Regional Vice President) By multiplying your new target goal by 4, your team would generate the volume needed for Regional Vice President $40,000 x 4 = $160,000 ( National Vice President) Multiplying that new target goal by 4, produces National Vice President volume
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B E A D ISTRICT M ANAGER M AKING M ACHINE If your goal is to maintain your own $2500 “brick” or target goal in volume each and every month; that will ONLY happen through IPA ( Income Producing Activity.) As you do these IPAs you will find new people to grow your network of clients, Preferred Clients, and Consultants. Each month set a goal to have at least 1 new person direct to you entering District Manager qualification.
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B E A D ISTRICT M ANAGER M AKING M ACHINE If you have 16 maintaining District Managers on your team; that will produce $40,000 in volume which will promote you to Regional Vice President. Each of those District Managers who commit to their own target goal or $2500 “brick” can have 5, $500 presentations each month. The average presentation will have 4 guests attend. 5 presentations a month x 4 people at each presentation = 20 people a month you are getting in front of.
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C ONTINUED … To guarantee that you maintain your own brick each month; you have to OVERBOOK your calendar. If you want 6 presentations on your calendar, than book 10 just in case. District Managers are the HEART of our businesses. They produce the volume that gets a sponsor to Area Manager and so on…
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D UPLICATE THE CONCEPT OF BUILDING D ISTRICT M ANGERS WITH YOUR TEAM Teach your teams to build WIDE. It is recommended to work 3 levels down to make sure that your teams are duplicating this $2500 target goal or “brick” concept. By doing this, it will help your chances of you promoting to Area Manager. It will also help you have a strong, sustainable business. Your depth is your security, your width is your paycheck. BUILD WIDE & DEEP.
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T HE A CTIVITY Activity is the single most important thing in your business it can make or break you. Activity is anything that you do that directly affects your income.
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2 X 2 X 2 C ONCEPT The 2x2x2 Activity System was set up so that you can maximize your exposure each month which will in turn maximize your results. This will cause your business to gain momentum. We always share that this business is a turnkey system that is easily able to be duplicated throughout your organization. In Arbonne we have many reach out methods that are available for you to use to build your business.
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2 X 2 X 2 C ONCEPT What works for one will not work for everyone. You always want to over book your calendar because there are bound to be cancellations. Each reach out method has its own individual benefits & its important to understand them and share those benefits with your team, even if you personally only focus on one of the reach out methods.
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W HAT IS THE 2 X 2 X 2 S YSTEM 2- Group Presentations a week 2- One-on-One Demo Drop Offs a week 2- Take a Looks a week * On the average, each group presentation will have 4 people in attendance & assuming that each person doing this system will have a level of commitment strong enough to play full out in their business- by doing this system you will get in front of 48 people a month. 2 groups a week x 4 people at each group x 4 weeks, will put you in front of 32 people a month 2 one-on-one demo drop offs a week x 4 weeks, will put you in front of 8 people a month 2 take a looks a week x 4 weeks, will put you in front of 8 people a month
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G ROUP P RESENTATIONS Group presentations will help you to leverage your time and maximize your exposure Group presentations will put you in front of people that you wouldn’t have otherwise met Group presentations will help you find clients, preferred clients, future hosts, and potential business builders 6 X 4= 24 Good 8 X 4= 32 Great 10 X 4= 40 Awesome
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O NE - ON -O NE DEMO D ROP OFF ’ S Your intention with doing a one on one is to have them demo a product first and then schedule a follow-up appointment to that demo drop to close. Your demos are like business partners working for you when you are not there. They help you to leverage your time. Using demo sets in your business will help you reach your goals each month. You can use these in between your presentations. If your calendar isn’t full than you can make up the activity by doing the one on ones. You can do demo drop offs using samples, full size demo sets, or pamper baskets/buckets The nice thing about full size demos is that not only are they a business expense and that means a tax write off, but they are also a great way to have to make a follow-up appointment.
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T AKE A L OOKS A take a look is a time when you are specifically talking with someone about the business. This can be done via phone, in person, over skype or facetime. You can use the Arbonne Opportunity Flip Chart to do this or you can use the Is this Business for You Flier to follow along with. You can use your take a look packet to help you present. Its important to keep it simple. Don’t give to much information at once. A confused mind says no. This is a process of multiple exposures so plan to always schedule another follow-up appointment or have an event to invite them to so there is another exposure until they have made up their mind.
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T RACK Y OUR A CTIVITY Highlight your activity Green- Income producing Yellow- Training/ coaching/ busy work Pink- personal Blue- Family People want balance in their lives and when you teach this to your teams you will find that this will just be another way you are adding value to their lives. Keep family the #1 priority & schedule everything else around that.
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3 F OUNDATIONAL P RINCIPALS OF NETWORK MARKETING 1) Consistent Effort Ongoing IPA, Follow-up, Sponsoring, & Selling The only way to have time, is to make time. 2) Duplication Teaching your teams the system Activity System, Follow-up System, Hostess System, etc. 3) Giving it Enough Time It takes time to build a significant network marketing business with width and duplication Don’t quit before payday You are most likely 3 feet from success
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F ORTUNE IS IN THE FOLLOW - UP Find out your teams follow-up system Consistently stay in contact with your Clients and Preferred Clients Your ACE’s can be in your webstats; take a look you maybe surprised Most business partners walk through the door marked customer 87% chance that a customer will order 3 to 6 more times throughout the year if they place an order their first 3 months in a row as a NEW PC or consultant
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R EGION & NATION ONE B RICK AT A TIME Building your business solid and strong with commitment and activity will lay the foundation for growth. Remember success can be yours when you have the motivation, courage and persistence to lead with your heart.
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