1. – Multimedia Conglomerate Case Study– L9 Unit G325: Section B – Critical Perspectives in Media Wednesday 17 th April 2013

2. Why? Aims & Objectives AO1 Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression. Re-cap prior learning. Build on your knowledge and understanding of Global Media by analysing another contemporary and relevant case study example – Disney. Explore the ways in which Disney is maintaining a “winning” (Bauman – 1988) ethos in the contemporary media landscape. Review the learning.

3. YOU MUST match the Theorist/key term to the definition. YOU SHOULD Peer assess someone else’s work when we feedback the answers. Stick this is in once completed! WHAT DO YOU ALREADY KNOW? IMPORTANT! Referencing in the Exam in the appropriate manner is going to be CRUCIAL! 5 minutes

4. Connotations of their ident? Baumann (1998) stated what contemporary media institutions? There are “winners and losers”

5. How does Disney target Early Adopters? Discuss this question in pairs/threes and write down as many examples as you can that demonstrate how Disney have the power to ‘inject’ (Hyperdermic Syringe theory) this type of consumer so successfully with certain ‘false needs’ (Herbert Marcuse – 1964)

6. FEEDBACK

7. Irvine (2006) ideology conforms to Disney’s concentration of ownership and dominance of a variety of platforms, as this institution conforms to how: “..modern media simply dissolve time, distance, place and local culture that once divided the globe” “winners” 2012 - Statistics $10.8 billion Revenue $4 billion Purchase – The institution is now a subsidiary of Disney Research Task – Find out as many examples of media institutions that Disney as a vested interest in financially. How many of those are known across the globe?

8. Mickey Mouse Monopoly: Disney, Childhood and Corporate Power You are going to watch a video that focuses on some of the global appeal of this multi- media conglomerate. YOU MUST make notes on some of the key verbal codes presented in the clip, especially when it comes to CEO (1984 – 2005) Michael Eisner’s comments. YOU SHOULD then identify how these verbal codes link to some ideologies we have covered in previous lessons or today – for example Irvine (2006) and McLuhan (1967)

9. FEEDBACK

10. YOU MUST Research a recent Disney film that has been released at the cinema or on DVD. Then YOU MUST answer the following questions and record them in your exercise books: What extent does Disney cross-market it products? For example does it utilise the capabilities of VOD media products, does it market it’s trailers through video sharing media products such as Youtube How significant is the issue of licensing and synergy? For example is in a symbiotic relationship with other media institutions such as Facebook in promoting it’s products? Now compare your findings to what you covered at the beginning of the lesson – are they trying to target Early Adopters? How? Do they create “false needs” (Marcuse – 1967) across the globe? How?

11. FEEDBACK

12. How Disney Put Mouse Ears on Facebook Go to the following page/link and complete the following tasks: 1)Find x3 examples (statistics) that denote Disney’s strength in the social media landscape, in particular with 2) What are Disney trying to “foster” with it’s target consumer base? YOU SHOULD give an example of a verbal code that answers this question from the page. 3) Find some examples of appealing factors surrounding Disney’s facebook page(s) and sub pages. Embracing social media

13. FEEDBACK

14. Prove what you have learnt today: Lull (2006) states that “As technological and cultural landscapes evolve, the sense of belonging and community does not disappear, it changes shape”. To what extent does this ideology apply to ? YOU MUST refer to Disney’s history of being a “Global trailblazer” (Blau – 2005) much like News Corporation by giving examples/statistics that demonstrate this from the lesson today. YOU MUST also discuss how Disney continue to saturate the market with their distribution strategies and ventures into the marketing through social media.

15. FEEDBACK

16. Global Media – “Globalisation” Pro’s & Cons – L10 Unit G325: Section B – Critical Perspectives in Media Thursday 18 th April 2013

17. Why? Aims & Objectives Re-cap Prior learning YOU WILL look back and reflect on what you have learnt and plan how to answer a question like the one you will be presented today. YOU SHOULD be able to recognise the PRO’s and CON’s of Global Media and Globalisation. AO1 Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

18. What are the PRO’s and CON’s of Global Media and Globalisation?

19. What impact does the increase in global media have on media audiences? EXAM QUESTION With this exam question in mind, YOU MUST in pairs: Provide a brief introduction to the question itself. Give 1-2 examples of Pro’s associated to the impact of Global media on audiences (YOU MUST apply theory and give relevant examples that we have studied so far, as well as research and apply your own Case Study) “However….” – Develop your argument by giving 1-2 examples of Cons – e.g Gatekeeping, Hegemony, Prosumer, UCC Conclusion - ?

20. FEEDBACK

21. Homework: 1) Research another Media conglomerate – How does it compare to Disney? 2) Continue to research and work on your Independent Case Studies that are available on the BLOG! Due: Next lesson – Friday 21 st April Homework: Answer the exam question: What impact does the increase in global media have on media audiences? Due: Wednesday 24 th April – Beginning of the lesson