1. Celebrity Chefs

2. What defines a Celebrity Chef? Someone who is known publicly for their appearances on television and through out various media  Shows  Websites  Magazines

3. How do they achieve fame? Often achieve status via their own restaurants initially Increase level of fame by  Endorsements  Expansion of restaurants  Cook Books & Magazines

4. Why are they successful? Innovation: pioneers Notoriety: infamous Visibility: high profile Likeability: easy to relate to

5. When did it all begin? Advent of television: Julia Child Immigration, exposure to “exotic” foods Availability of unusual ingredients in supermarkets, curiousity When people began to see food as entertainment

6. What has happened as a result? Creation of “Foodies” “Food-Porn” Explosion of variety and quality of ingredients Reality TV, based on food More people enrolling in hospitality at the post secondary level Glamourization of being a chef Blogging Pinterest

7. More people enrolling in hospitality at the post secondary level Glamourization of being a chef Blogging Pinterest