1. Course Orientation Business Communication A Digital Program 樂麗琪 Ms. Terri Yueh E-mail: yueh@mail.fju.edu.tw yueh@mail.fju.edu.tw Office: 進修部 ES 519 Tel: 886-2 - 2905-2863

2. Outline  Course Objectives  Course Contents  Course Materials  Teaching Methods  Program Procedures  Evaluation Criteria  Pre-Course Questions

3. COURSE OBJECTIVES The on-line course is designed to help students  become an effective communicator in the international business field;  develop language skills to communicate confidently in a wide range of business situations  be familiar with the business English vocabulary and expressions in functional situations both in and out of the workplace;  be familiar with TOEIC questions in Listening and Reading comprehension;

4. COURSE CONTENTS  Business topics chosen from the business world are broad rather than specialized, such as Organization, Marketing & Advertising, Business Visiting & Arrangement, E-Commerce, and Social & Cultural Awareness.  For the Communication skills, the strategies about Greetings & Body Language, Meetings, Telephone Etiquette, Dealing with Complaints, Presentations, and Negotiations will be covered.  Serving as a language proficiency preparation for Business field, the course will introduce key business concepts based on the topics of TOEIC ® (Test of English for International Communication), business vocabulary, and communicative expressions in realistic situations. topics of TOEIC

5. Course Topics 1. Socializing & Meeting People in the Workplace ( 社交禮儀 ) 2. Telephoning & Etiquette & Cold Calls ( 電話交談禮儀、電話行 銷 ) 3. Organization & Company Structure ( 公司結構組織 ) 4. Meeting & Meeting Culture ( 商務會議 ) 5. Company Performance & SWOT Analysis ( 商品展示 ) 6. Marketing & Advertising ( 商業行銷 ) 7. Arrange Business Appointment ( 行程安排 ) 8. Business Travel & Visiting ( 商務出差 & 拜訪廠商客戶 ) 9. Reporting & Presentation ( 簡報、展示 ) & E-Commerce ( 電子商 務 ) 10. Dealing with Complaints ( 處理客戶投訴 ) 11. Negotiations ( 商務談判 ) 12. TOEIC Preparation

6. Course Materials l TEXTBOOKS: l COMMUNICATING IN BUSINESS, 2ND. ED. (SWEENEY) Cambridge ISBN:978-0-521- 549127 (CB) l Business Vocabulary in Use: Intermediate (Bill Mascull) Cambridge ISBN: 0-521-77529-9 l GRAMMAR AND VOCABULARY FOR THE TOEIC TEST (GEAR & GEAR) Cambridge ISBN: 978-0521-12006-7

7. Course Materials COURSE WEBSITES: ENGSITE 群英網 http://www.etweb.fju.edu.tw/elite/toeic/index.htm http://www.etweb.fju.edu.tw/elite/toeic/index.htm http://ce.etweb.fju.edu.tw/engsite TOEIC preparation http://www.etweb.fju.edu.tw/yueh/toeic/index.htm http://www.etweb.fju.edu.tw/yueh/toeic/index.htm

8. METHODS 教學策略 From Target Language to Tool Language to Task language 語言技能能力培養 + 語用溝通能力培養 l Linguistic competence  Pragmatic competence  Linguistic performance  Pragmatic performance 用詞準確 accuracy 用語得體 appropriacy 語境 context

9. METHODS 教學策略  Learner-centered curriculum  Task-based learning mode  Collaborative learning mode  Online resources

10. METHODS 教學策略 合作學習 (collaborative learning) 社群的理念實現 學習者可從其他人身上得到不同的觀點、看法，有助於對學習內容更加 了解，同時，會使得知識建構更加交融與整合而達到共識，期藉合作 學習與學習社群的教育理念，透過網路的隔空互動模式來實現。 Process-folio Cumulative assessment 數位延伸學習

11. 網址： http://www.etweb.fju.edu.tw/yueh/toeic http://ce.etweb.fju.edu.tw/engsite 教學方式 : 1. Asynchronous and Synchronous distance learning styles 2. face-to-face meetings 3. web-based materials http://www.etweb.fju.edu.tw/yueh/toeichttp://ce.etweb.fju.edu.tw/engsite AIEDL 商務溝通 BusinessCommunication Business Communication

12. Procedures l 1st & 2nd face-to-face meetings: The instructor will explain how class materials are organized. A pre-test will be held at the same time. l Weekly group meetings: The instructor and assistants will meet students online and will provide advice on matters related to the course. l Monthly reviews: Test items will be extracted from the materials presented on the web pages. l Midterm & Final Project meeting: Students will meet together to present and share the assigned e-projects. TOEIC proficiency test will be held as a post-test.

13. 教材呈現教材呈現

15. Program Procedures Weekly Learning Mode ( 每週 / 單元 ) 學習模式 The collaborative learning mode and task-based curriculum will help you be familiar with business-related topics and to foster your autonomous learning in professional communication skills. 1.Warm-ups & Practical Vocabulary 課前導讀 2.Useful Expressions & Situational Conversations 閱讀線上影音教材、 延伸學習內容 3.Focus on communication & on-line discussions 參與線上專題討論、 小組討論、師生視訊會談 4.Review Practices & TOEIC tests 單元作業練習或 TOEIC 測驗練習 5.Exercises for Study Integration & Assignments 完成單元作業 : 個別 習作、雙人對話練習、小組實作 6.Self-Evaluation 檢核學習成果 : 評鑑、修正、回饋

16. EVALUATION CRITERIA GRADING POLICY ATTENDANCE & E- DISCUSSION 15% 互動參與與線上討論 ASSIGNMENTS & PRACTICES 45% 作業與練習 TEAM PROJECTS & PERFORMANCE 40% 小組報告和個人表現 ASSIGNMNETS & PROJECTS ： 單元作業 : Assignments on ENGSITE Platform, Analysis of TOEIC questions 單元練習 : Unit Exercises, Reflections & Feedbacks, TOEIC mock tests 團隊專題製作 : Company Organization & SWOT Analysis, Product promotion & slogan, On-line Trade Fair Plagiarism

17. PRE-LEARNING QUESTIONS Before we start the program, please think about these questions….. What is business? What is business English? What is communication? What is oral communication? What is business communication? What are the factors that affect the business communication? What are the differences between knowledge and skills/performance in communication? Are you a good business Communicator? What are your “why, what, how” questions about this course?

18. Be Active! Be Energetic! Be joyful! 商務溝通 商務溝通 & 多益英語檢定學習網 Business Communication & TOEIC Preparation 多益英語檢定學習網