1. Marketing Tools and Resources Part 1 : An Overview Kelly Greenly Raluca Titirig Valerie Lambert & Mollie Hammar Monday September 29, 2014 Oracle Confidential – Internal/Restricted/Highly RestrictedCopyright © 2014, Oracle and/or its affiliates. All rights reserved. |

2. Marketing Tools and Resources Part 1: Overview Oracle Confidential – Internal/Restricted/Highly Restricted  Oracle communication To Partners  Solutions Catalog: Who, What, Why  Publishing partner events  Partner Marketing Kits: Comprehensive content for your campaigns 1 Red Team behind your OPN Portal to help you drive additional business

3. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Communication TO Partners – OPN Portal Home page Oracle Confidential – Internal/Restricted/Highly Restricted3

4. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Communication To Partners Oracle Confidential – Internal4

5. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Communication To Partners Join the Conversation! Follow Us and Learn More Twitter.com/OraclePartners Facebook.com/OraclePartners youtube.com/OraclePartnerNetwork OPN News Blog blogs.oracle.com/partnernews OPN Strategy Blog blogs.oracle.com/oraclepartners medianetwork.oracle.com/media Linkedin.com Search Groups for: OPN google.com/+oraclepartners Oracle Confidential – Internal pinterest.com/oraclepartners

6. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle PartnerNetwork Solutions Catalog Chris Keegan Director, WWA&C OPN Website 6

7. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle PartnerNetwork Solutions Catalog Showcase your expertise to visitors worldwide Reach new customers and prospects Provided to you as an OPN member benefit No cost way to leverage the Oracle brand 7

8. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 30K Put your company in front of customers, partners and Oracle field sales 8 Visitors per month

9. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Solutions Catalog Features 9

10. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | OPN Benefits Event Publishing & Google AdWords Raluca Titirig Senior Manager WW A&C Communications & Events September 29, 2014 Oracle Confidential – Internal/Restricted/Highly RestrictedCopyright © 2014, Oracle and/or its affiliates. All rights reserved. |

11. Oracle Confidential – Internal/Restricted/Highly Restricted11 Eligibility If active Gold Specialized Platinum Diamond Event focused on an Oracle Product or Solution Partner Event Publishing Service Support Specialized Partners by publishing their events on events.oracle.comevents.oracle.com

12. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Why Publish? Build brand Broaden event exposure Get customers 100 % FREE, no additional cost Simple Submission 30,000 The single Oracle events listing source globally Over 30,000 unique monthly visitors! Event listing directly to your website 12Oracle Confidential – Internal/Restricted/Highly Restricted Partner Event Publishing Service

13. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Ready? Identify events occurring in the next 5 months; Complete the Oracle Publishing Services Request Form;Oracle Publishing Services Request Form Submit completed form with company logo (.jpg) to the Events Publishing Team! Events Publishing Team Oracle Confidential – Internal/Restricted/Highly Restricted13

14. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Use Oracle Trademark in Your Google AdWords Campaigns Global OPN benefit for partners Oracle Confidential – Internal/Restricted/Highly Restricted14 Benefit for Oracle Partners to leverage Oracle trademark & trademarked names of Oracle Products More visible & relevant ads Authorization granted for valid partners only Scope Company Name (Company ID, required) Partner Google login email address / Google Customer ID Text of the ads that contain the Oracle trademark Info Needed opncomms_ww@oracle.com Plan for 3 business days Read more about it Contact

15. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Global Partner Marketing: Channel Kits Valerie Lambert & Mollie Hammar Global Partner Marketing

16. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Kits are designed to be used globally. of Oracle’s sales are through our partners. Kits are available for use today. Ensuring up-to-date and consistent branding / messaging. Oracle Global Partner Marketing Channel Kits Resources to Drive More Revenue Through Partners 80 % 102

17. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Demand generation basics: – Eblast with source files – Customer facing presentations – Tele-prospecting scripts – Social Media links and Copy Blocks Call to action: – Datasheets – Analyst reports, whitepapers, videos, webcast replays, eBooks, etc. – New for our Smart Combos – Oracle on Oracle (OoO) for partners: ‘Event in a box’ asset Partner sales resources (New): – Partner facing presentations – Sales Plays – Battle Cards – Competitive information when available from GTM teams and CI teams Global Partner Marketing Channel Kits: A Closer Look 25,000+ Oracle PartnerNetwork (OPN) members get complete Go-To-Market kits containing everything needed to run successful marketing programs, including:

18. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Channel Kits on OPN New content and New Classification + Sales Resources from GTM team Partner facing PPTX (Sales plays for Partners) Battle Cards Datasheets Competitive information GTM + MKG KITS Into ONE Kit ‘Get all you need in 1 click' New Matching Tabs

19. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Channel Kits – OPN demo Oracle Confidential – Internal/Restricted/Highly Restricted19

20. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Supplying ELOQUA-ready partner assets and nurture programs in existing channel marketing kits Prioritizing programs by current Oracle sales plays Eloqua Pilot

21. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Zift Pilot in EMEA Sponsors : Tim Payne, Dian Thompson, Paul Leonard, Steve McHale, and Gwen Milligan Oracle Confidential – Internal/Restricted/Highly Restricted21 What is it? 1 year Pilot starting May 2014, ending May 2015 Nurturing / Multi-touch /Demand Generation activities 10 Global partners - 6 EMEA / 4 NA Strong Oracle Focus Large Customer database Technology and Application campaigns Gives our partners competitive advantage Ease working with Oracle and improve partner experience Information available through various channels and support Content already prepared and ready to go Increase sales engagement Improve partner loyalty Long term campaigns are engaging and cost effective – progress our ROI Achieve our primary objective to develop campaigns for 1 to many...a few Reuse of content for multiple partners Use ‘Modern Marketing’ tactics Improve partner retention and sales engagement Be the first! Partner’s benefits Oracle benefits We are supplying existing content from our kit pages

22. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal/Restricted/Highly Restricted22 Want to know more ? See you on Wednesday @ 1:30 pm Session: Marketing Tools & Resources – Key Benefits (Part II) Description: Join us for a deeper dive into the more popular marketing and sales tools for our partners. Topics will include: Solutions Catalog demo Marketing Kits Event publication services OPN Syndicated Oracle Showcase, powered by SharedVue Any other requests for topics that you’d like to learn more about! Speakers: Raluca Titirig – Senior Manager, WWA&C Communications Execution Chris Keegan – Director, WWA&C OPN Website Rachel Joyner – Account Manager, SharedVue Valerie Lambert & Mollie Hammar – Global Partner Marketing Managers

23. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Engineered to Win Together Oracle and Partners