1. 1 Raytec Co.,Ltd. Main businesses and Applied example for Patent information activity 2011.09.06 Copyrighted by Raytec Takashi Tsurumi Raytec Co.,Ltd.

2. 2 1. Introduction of Raytec Co.,Ltd Founded in 1995; ・ aiming for providing expert services ・ across the full range of IP businesses ・ in Japan,China and Korea. Business Offices located in; ・ Akihabara,Tokyo in Japan ・ Beijing in China ・ Seoul in Korea Copyrighted by Raytec

3. 3 1. Search of domestic & foreign patents and technical documents in all technological areas 2. Translation from Japanese to Chinese, English and vice versa. 3. PAT-LIST-CN-WEB search system for Chinese patents 4. PAT-LIST-JPS search and analysis system for Japanese, Chinese, English patents 5. Consulting for companies in patent issues 2. Main businesses of Raytec Co.,Ltd Copyrighted by Raytec

4. Distribution of PAT-LIST to all working groups ● to build LDB (local database), Ｓ DB (strategic database) for each research theme ● to analyze patent information by means of various patent maps equipped in PAT-LIST Formation of a working group for each research theme ● comprising researchers, a person in charge of IP and a searcher ● for more than 100 research themes in all 4 3.Utilization of PAT-LIST-JPS in company- wide patent information activities 3.1. What was done in Asahi Kasei Corporation in 2000 Copyrighted by Raytec

5. 5 Search for R & D theme Basic R & D Applied R & D Manufacture and sale Decision of R & D theme Decision to commercialize Japanese patent Foreign patent Patentability study input Prior patent search Patentability infringement study Input National application Foreign application License in/out Patent clearance Warning Litigation Patentability study Local Database (LDB) in PAT-LIST Prior art search Patent information search Retro- spective search Continued search 3.2. Construction and Utilization of LDB Copyrighted by Raytec

6. 1. LDB is a guarantee of consistent, systematic and comprehensive IP activity. 2. LDB offers a base on which other information can be added. 3. LDB eliminates duplication of PI search. Before the system of LDB was introduced, PI search was duplicately implemented on various occasions by different researchers. 4. Researchers can instantly access necessary patent specifications installed in the software. 6 3.3. Effectiveness of LDB Copyrighted by Raytec

7. Local Database Strategic Database Unify synonyms about objectives, means and usages ≪ Business, R&D, and IP activities based on accurate patent information ≫ Analysis of technology, market and competition trends Finding competitive and alternative technologies and ways to deal with them Searching for obstructive patents and finding ways to deal with them In addition to this, strategically important information must be added as follows: Classification of patents by means of own products or processes Ranking of importance of other parties patents 3.4. Construction and utilization of Strategic Database (SDB) 3.4. Construction and utilization of Strategic Database (SDB) 7 Copyrighted by Raytec

8. 8 8 Macro analysis Micro ana. Semimacro ana. Time-series analysis Technological analysis analysis of relationship among objectives, means and usages Claim analysis Objectives Kinds of analyses Portfolio analysis Ranking analysis Comparison of components between or among specifications Competitive power analysis comparison between applicants on objectives, means and usages Planning of BS Carrying out of BS Excavation of themes Judgment ofpatentability,infringement 3.5. Patent Information Analysis based on SDB Copyrighted by Raytec

9. 9 9 1) Technological analysis ( objectives vs. means) 3.6. Examples of PI analysis based on SDB objectives physical properties of film objectives and properties of biodegradable film ※ analysis by PAT-LIST Copyrighted by Raytec

10. 2) Technological analysis ( usages vs. materials) usages materials usages vs. materials of biodegradable film 10 ※ analysis by PAT-LIST Copyrighted by Raytec

11. ※ supplied by JPO objectives vs. means of organic Ｅ Ｌ means 11 3) Technological analysis ( objectives vs. means) objectives Copyrighted by Raytec

12. applicants objectives 12 4) Competitive Power analysis ( applicants vs. objectives) ※ analysis by PAT-LIST Copyrighted by Raytec

13. Ratio of themes for which SDB were built ８３％ ４５％ Ratio of themes for which ＬＤＢ were built As of April, 2004, 5 years after introduction of PAT-LIST 3.7. Effects of these activities 1) Building of LDB and SDB 13 Copyrighted by Raytec

14. Ratio of Patented over Examined Ａｓａｈｉ Ｋａｓｅｉ Ａｖｅｒａｇｅ ｏｆ １１ Ａｖｅｒａｇｅ ｏｆ 2) Quantitative Effects Source: Japan Patent Office in 2005 ｃｈｅｍｉｃａｌ ｃｏｍｐａｎｉ ｅｓ ａｌｌ ａｐｐｌｉｃａｎｔｓ Top ! 14 Copyrighted by Raytec

15. 15 Business Strategy ・ Sophisticated analysis of technological competence of rival companies R & D Strategy ・ Close Linkage between R&D schedule and patent filing schedule I P Strategy ・ Clear evaluation of each patent in patent portfolio 3) Qualitative Effects ・ New approaches to solve technological problems ・ Construction of systematic patent portfolio Copyrighted by Raytec

16. 1.Collaboration of researchers, IP persons and searchers is indispensible for thorough and effective utilization of patent information for business, R&D and IP strategy. 2.For this purpose, the following two methods are very effective; 1) formation of a working group comprising researchers, an IP person and a searcher for each research theme 2) construction of LDB and SDB 3.PAT-LIST is very suitable for this purpose, because; 1) easy to handle even for researchers 2) equipped with a function to construct SDB, namely, unification of synonyms and addition of strategically important information such as classification of patents by means of own products or processes and ranking of importance of other parties patents 3) reasonable price for distribution to all persons concerned 16 3.8. Summary Copyrighted by Raytec

17. Thank you very much for your attention ! 17 Ｒａｙｔｅｃ Ｃｏ．Ｌｔｄ．（Ｔｏｋｙｏ） http://www.raytec.co.jp/ http://www.raytec.co.jp/ 利迪科（北京）咨询有限公司 http://www.beijingraytec.com/ http://www.beijingraytec.com/ Copyrighted by Raytec