1. @savvypanda ● #InboundEdu ● savvypanda.com Presented by: Gabe Wahhab President – Savvy Panda, Master Inbound Co-Founder - jInbound

2. @savvypanda ● #InboundEdu ● savvypanda.com

13. Know Your User

14. @savvypanda ● #InboundEdu ● savvypanda.com Understand Why People Buy

15. @savvypanda ● #InboundEdu ● savvypanda.com Determine What Makes People Not Buy

16. @savvypanda ● #InboundEdu ● savvypanda.com Align Customer Intent and Page Purpose

17. @savvypanda ● #InboundEdu ● savvypanda.com

18. You don’t sell features. You sell solutions to problems.

19. @savvypanda ● #InboundEdu ● savvypanda.com Bring out your users “Pain Points”

20. @savvypanda ● #InboundEdu ● savvypanda.com Remind your Prospect of Pain

21. @savvypanda ● #InboundEdu ● savvypanda.com “Why should I buy from you instead of a competitor?”

22. @savvypanda ● #InboundEdu ● savvypanda.com Is your sales copy addressing the customer’s most important objections up front?

23. @savvypanda ● #InboundEdu ● savvypanda.com Pre-qualify your users with questions up front

24. @savvypanda ● #InboundEdu ● savvypanda.com Make copy concrete and emotional

25. @savvypanda ● #InboundEdu ● savvypanda.com Use Long Copy?

26. @savvypanda ● #InboundEdu ● savvypanda.com Make sure your subheadline flows smoothly into your body copy.

27. @savvypanda ● #InboundEdu ● savvypanda.com Make sure your subheadline flows smoothly into your body copy.

28. @savvypanda ● #InboundEdu ● savvypanda.com Test your sales copy as more personalized

29. @savvypanda ● #InboundEdu ● savvypanda.com Take out every instance of “I” in your copy and rewrite it so that the emphasis is on “You”/”Your”

30. @savvypanda ● #InboundEdu ● savvypanda.com Use P.S.

31. @savvypanda ● #InboundEdu ● savvypanda.com Put the most important information you want visitors to read at the top and bottom of your page.

32. @savvypanda ● #InboundEdu ● savvypanda.com Make your first paragraph short, no more than 1-2 lines

33. @savvypanda ● #InboundEdu ● savvypanda.com Use active language alongside text that creates urgency

34. @savvypanda ● #InboundEdu ● savvypanda.com Break up long paragraphs into small, easily scanned “chunks”

35. @savvypanda ● #InboundEdu ● savvypanda.com Cut Down Your Text

36. @savvypanda ● #InboundEdu ● savvypanda.com

37. Microdata

38. @savvypanda ● #InboundEdu ● savvypanda.com Video Site Maps

39. @savvypanda ● #InboundEdu ● savvypanda.com Indexable Images

40. @savvypanda ● #InboundEdu ● savvypanda.com Clear Copy in Meta

41. @savvypanda ● #InboundEdu ● savvypanda.com

42. How Long is This Going to Take?

43. @savvypanda ● #InboundEdu ● savvypanda.com Draw attention to important information with hand-drawn arrows, underlines and asterisks.

44. @savvypanda ● #InboundEdu ● savvypanda.com Check your error pages

45. @savvypanda ● #InboundEdu ● savvypanda.com Use real photos instead of corny stock pictures

46. @savvypanda ● #InboundEdu ● savvypanda.com Include video testimonials or audio along with a customer’s photo

47. @savvypanda ● #InboundEdu ● savvypanda.com Let visitors participate in your page

48. @savvypanda ● #InboundEdu ● savvypanda.com Validate your forms so that they give real guidance

49. @savvypanda ● #InboundEdu ● savvypanda.com Your reputation can’t be bought

50. @savvypanda ● #InboundEdu ● savvypanda.com Can the visitor get to where they want to go on your site in 3 clicks or less?

51. @savvypanda ● #InboundEdu ● savvypanda.com Put the most important information “above the fold” on your website

52. @savvypanda ● #InboundEdu ● savvypanda.com A more personal approach breeds comfort and familiarity.

53. @savvypanda ● #InboundEdu ● savvypanda.com Your privacy policy link should not open a new page

54. @savvypanda ● #InboundEdu ● savvypanda.com

55. Have you tested adding credibility indicators to your website?

56. @savvypanda ● #InboundEdu ● savvypanda.com Provide results-oriented testimonials

57. @savvypanda ● #InboundEdu ● savvypanda.com Has your site been featured in the news or on industry- leading sites?

58. @savvypanda ● #InboundEdu ● savvypanda.com

59. Call to Actions at Bottom of Blog

60. @savvypanda ● #InboundEdu ● savvypanda.com Side Bar CTAs

61. @savvypanda ● #InboundEdu ● savvypanda.com Make sure they are for all parts of funnel

62. @savvypanda ● #InboundEdu ● savvypanda.com

63. Make it Clear What the Offer Is

64. @savvypanda ● #InboundEdu ● savvypanda.com Make It Action Oriented

65. @savvypanda ● #InboundEdu ● savvypanda.com Keep it Above the Fold

66. @savvypanda ● #InboundEdu ● savvypanda.com Match Landing Page Headline

67. @savvypanda ● #InboundEdu ● savvypanda.com Test the shape, color, size and wording of your Call to Action Button.

68. @savvypanda ● #InboundEdu ● savvypanda.com Use whitespace effectively in your design so that it draws the eye in toward the call to action

69. @savvypanda ● #InboundEdu ● savvypanda.com

72. Kill captcha

73. @savvypanda ● #InboundEdu ● savvypanda.com Utilize a Thank You Page

74. @savvypanda ● #InboundEdu ● savvypanda.com

75. Summarize Benefits

76. @savvypanda ● #InboundEdu ● savvypanda.com Be Careful with Urgency

77. @savvypanda ● #InboundEdu ● savvypanda.com Sorting & Filters are Important

78. @savvypanda ● #InboundEdu ● savvypanda.com Social Acceptance

79. @savvypanda ● #InboundEdu ● savvypanda.com Reviews Are Important

80. @savvypanda ● #InboundEdu ● savvypanda.com Give Clear and Plentiful Product Info

81. @savvypanda ● #InboundEdu ● savvypanda.com Make Recommendations

82. @savvypanda ● #InboundEdu ● savvypanda.com Use Pro-Tips

83. @savvypanda ● #InboundEdu ● savvypanda.com Make Prices Clear & Easy to Read

84. @savvypanda ● #InboundEdu ● savvypanda.com Test Action Language for Buttons

85. @savvypanda ● #InboundEdu ● savvypanda.com Use Testimonials Along Side the Product

86. @savvypanda ● #InboundEdu ● savvypanda.com Put Popular Products Above Fold

87. @savvypanda ● #InboundEdu ● savvypanda.com Finished Product Image

88. @savvypanda ● #InboundEdu ● savvypanda.com Add a Video Demonstration

89. @savvypanda ● #InboundEdu ● savvypanda.com Product Image Zoom

90. @savvypanda ● #InboundEdu ● savvypanda.com Add Live Chat

91. @savvypanda ● #InboundEdu ● savvypanda.com Test Freebies

92. @savvypanda ● #InboundEdu ● savvypanda.com No Surprises

93. @savvypanda ● #InboundEdu ● savvypanda.com Simplify Your TOS & Policies

94. @savvypanda ● #InboundEdu ● savvypanda.com Don’t Require an Account

95. @savvypanda ● #InboundEdu ● savvypanda.com Image Thumbs in Shopping Cart

96. @savvypanda ● #InboundEdu ● savvypanda.com Free Shipping

97. @savvypanda ● #InboundEdu ● savvypanda.com Include Shipping Prices

98. @savvypanda ● #InboundEdu ● savvypanda.com Estimated Delivery Times

99. @savvypanda ● #InboundEdu ● savvypanda.com Checkout Progress Bar

100. @savvypanda ● #InboundEdu ● savvypanda.com Add Trust Seals

101. @savvypanda ● #InboundEdu ● savvypanda.com Credit Card Format

102. @savvypanda ● #InboundEdu ● savvypanda.com Disable Coupons

103. @savvypanda ● #InboundEdu ● savvypanda.com Policies by Checkout Button

104. @savvypanda ● #InboundEdu ● savvypanda.com How Else Can Orders Be Placed

105. @savvypanda ● #InboundEdu ● savvypanda.com Less Steps

106. @savvypanda ● #InboundEdu ● savvypanda.com Restate your Guarantee

107. @savvypanda ● #InboundEdu ● savvypanda.com Test Guarantees

108. @savvypanda ● #InboundEdu ● savvypanda.com

109. Set a Funding Goal

110. @savvypanda ● #InboundEdu ● savvypanda.com Be very social

111. @savvypanda ● #InboundEdu ● savvypanda.com

113. In God We Trust. All Others Bring Data. ~Deming

114. @savvypanda ● #InboundEdu ● savvypanda.com Assume Nothing, Test Everything

115. @savvypanda ● #InboundEdu ● savvypanda.com Don’t test something just because it’s unique and different.

116. @savvypanda ● #InboundEdu ● savvypanda.com Always experiment

117. @savvypanda ● #InboundEdu ● savvypanda.com The smallest things can make all the difference

118. @savvypanda ● #InboundEdu ● savvypanda.com

119. The Ultimate Course for Mastering Inbound Marketing Boost Traffic Skyrocket Leads Supercharge Your Business! www.MasterInbound.com

120. @savvypanda ● #InboundEdu ● savvypanda.com Additional Resources 544 Conversion Tips http://unbounce.com/conversion-rate- optimization/544-conversion-rate-optimization-tips/ http://unbounce.com/conversion-rate- optimization/544-conversion-rate-optimization-tips/ 100 Conversion Case Studies http://blog.kissmetrics.com/100-conversion- optimization-case-studies/

121. @savvypanda ● #InboundEdu ● savvypanda.com

123. gabe@savvypanda.com @gswahhab