1. India’s Leading Financial Daily Since 1975. Business Standard

2. Brand Positioning Positioned as a Serious, Respected, top-notch, Non-Frivolous, business daily which is founded on the editorial principles of integrity. A Paper that does not compromise on editorial values. That conducts its business within an ethical framework That stands for excellence, fairness, impartiality and authority on the subject. That represents India reaching out to the world : the first paper to be associated with a global publishing brand. Business Standard is positioned as a premium financial daily Reinforced by the higher cover price compared to the market leader. That represents growth and opportunity – A 32 % growth in circulation in Jul-Dec 06 over Jul-Dec 05* Business Standard believes in “ Providing information that creates wealth & enriches lives ” *ABC circulation figures

3. Corporate India‘s Media Perception 63% believe what media writes has direct impact on their reputation 28% think that media has improved marginally in its understanding of businesses and accuracy of reporting 9% feel that media coverage has no impact on their business Ranking of India‘s top 10 Business Media Organizations Source: Media-Business Interface Survey conducted in February 2006 by Orion PR among 150 corporate spokesmen in Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad Zee Business 10 NDTV Profit 9 Business World 8 Business Today 7 The Hindu Businessline 6 CNBC 5 Business India 4 The Financial Express 3 The Economic Times 2 Business Standard 1

4. Editorial Overview – Section I Every SaturdayBS MotoringAutomobile & Ancillary Segment Every FridayReal EstateReal Estate - Market Scenario & Opportunities Every WedPower ZoneHuman resources Every WedSME WorldSME Business Every TuesdayICE WorldIT, Telecom & Entertainment Every Mon & ThursBusiness EducationManagement Education & Training Avenues – Initiatives By Business Schools Every MondayLogisticsTransportation Business & Logistics Every MondaySocial EnterprisesCorporate Social Responsibility DailyAccentRegional news DailyIssues & InsightsPolicy & Analysis DailyCompaniesCorporate news DailyBusiness LifeLifestyle, Luxury & Gizmos DailyFinancial Times PageInternational News FREQUENCYEDITORIAL PROPERTYCONTENT

5. Editorial Overview - Section II – (Focus on Markets) Money & Markets The Compass Unique feature to Business Standard BS expert‘s exclusive take on more than 12 markets and corporate developments every week Most important financial news Commodities Most exhaustive coverage on the commodities space Regarded as a key strength of BS‘s coverage Money & currency Stock Analysis Expert view on stocks performance In-depth analysis on all performance metrics BS 200 Unique feature to Business Standard Tuesday to Saturday: An indepth analysis & tools for tracking the top performing 200 listed stocks that contribute to 90-95% of volume and value of total trade in the Stock Market

6. Only with Business Standard… Value add-ons for readers… Weekly supplements Smart Investor (Monday)- serves as an comprehensive investment guide. Strategist (Tuesday) – covers issues around management & marketing Weekend (Saturday) –A weekend read covers Art, leisure, lifestyle

7. Smart Investor A critical tool for discerning investors Appears every Monday Just so the week’s investments can be planned 12 page section in Berliner format Covers the following features Investment Counter Smart Features by experts on the outlook for the market. Trading Desk – covering Macro & Micro Technicals, with specific trading tips for the week Exhaustive coverage on Derivatives Sectoral analysis of topical interest

8. the strategist A sought after weekly supplement, the strategist appears every Tuesday. Covers issues on management & marketing. Analyses critical issues through case studies. The following are some of the regular features The Quality Conundrum Kit – critical information relating to an industry in an easily digestible form. The Strategist Quiz BookWorm – top 10 business bestsellers list.

9. Unlike other business newspapers’ Business Standard sustains its circulation on this day through its most popular section “BS Weekend” The Weekend section features Newsmakers Lifestyle Portraits of wealthy people Arts Travel Real estate / Golf Book reviews Exciting full page on motoring Weekend

10. Business Standard What the readers say “I have been a loyal reader of Business Standard for the last 3 decades” – Shri Manmohan Singh, Prime Minister of India “I do not have a choice but to read Business Standard first, every morning” Mr. P.Chidambaram, Finance Minister “It exemplifies exacting standards in enterprise and economic reporting” Mr. Mukesh Ambani, CMD Reliance Industries “The FT identifies with and sees Business Standard as its natural growth partner..” Sir David Bell, Chairman,FT group “Rated the No 1 professional business media to deal with” Orion PR’06

12. MOTORING – Some Facts India’s most respected automotive magazine Most exclusive editorial team Experts like Bijoy Kumar, Srinivas, Shumi….. Financial Times Motoring - An exclusive editorial tie-up with Financial Times, London. Motoring Getaway - An exclusive section detailing the various tourist destinations across the country. Motoring section on the last page of the BS Weekend - every Saturday.

13. An annual reference book on corporate performance. Analyses and rates top 1000 listed companies. BS 1000 The only annual listing featuring India’s growing super rich community. The Billionaire Club Annual ranking of banks, exploring the mantras adopted by top-rated banks to succeed. Banking Annual An annual guide to smartly invest in mutual funds. Includes profiles of top fund managers. Fund Manager Business Standard Annual Magazines

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