2.  Are online shoppers?  Aus has highest no of online shoppers

3.  Theatre  Movies  TV  Internet downloads and piracy

4.  Agricultural  Industrial  Services  Experiences

6.  Expect information

7.  Want to add to their skills and experiences

9.  Began in 1980s as a local food movement ‘locavores’

10.  Evolving to a shop local movement

12.  Wise spending of money  Don’t have to travel far, good for the environment  Are speaking to local experts  Connection

13.  Become the experts on your goods  Share that knowledge in new ways  Make buying or finding out about you instant and easy  Create opportunities to add to the skills and knowledge of your customers

14.  Storytelling

17.  How are you describing yourself? How can you tell more people about how you are?  Customer stories online  Can you find out a bit more about some of your products and feature them?  Can you join with fellow shops and build a sense of community?

18.  People want status, experiences and information  Localism adds to that sense of community, making wise purchase decisions and contributing to society  Telling the story of us, our products or our area will connect us to our customers in new, authentic ways.

19. thelocalexperience.com.au projects@thelocalexperience.com.au Twitter @localexperience Facebook.com/Thelocalexperience Roberta Styles-Wood on LinkedIn