1. ——Exchange Students’ Feeling about Hong Kong

4. Objective Methodology Social Life Shopping Travel Conclusion

5. Hypothesis Online survey & Literature review Data AnalysisIn-depth interviewIntegration of findings Objective Methodology Social Life Shopping Travel Conclusion

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8. Before they come… HK is an international city People are nice and open-minded There should not be any problem making friends with local students After they come… Objective Methodology Social Life Shopping Travelling Conclusion

9. Objective Methodology Social Life Shopping Travelling Conclusion What are the difficulties for me to make local friends??

10. Objective Methodology Social Life Shopping Travelling Conclusion

11. Objective Methodology Social Life Shopping Travelling Conclusion Average: 4.95

12. Objective Methodology Social Life Shopping Travelling Conclusion Good language knowledgeAfraid of making blunders

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17. CUHK local students study all the time, they rarely go out and it is difficult to get them to join We think they are quite shy They don’t want to mix, they don’t drink Sometimes there was a lack of interest in befriending exchange students from the local population Objective Methodology Social Life Shopping Travelling Conclusion

18.  Group-oriented or Individual-oriented?  http://www.youtube.com/watch?v=UzP2dfyC0Ao http://www.youtube.com/watch?v=UzP2dfyC0Ao Objective Methodology Social Life Shopping Travelling Conclusion

19. Objective Methodology Social Life Shopping Travelling Conclusion

20. Department O’camp College O’camp Block mates Society committee members Objective Methodology Social Life Shopping Travelling Conclusion

21. Be a society committee member Make friends via activities arranged by university or societies Refer to OAL for help I want to Only one 18% Not sufficient measures Actually Objective Methodology Social Life Shopping Travelling Conclusion

22. Be my friend? Language Interests differences Group barriers Lack of sufficient measures by university Objective Methodology Social Life Shopping Travelling Conclusion

23. Objective Methodology Social Life Shopping Travelling Conclusion

24. Total ： 75 Respondents Objective Methodology Social Life Shopping Travelling Conclusion A shopping Center, but still deeply influenced by China

25. Objective Methodology Social Life Shopping Travelling Conclusion Only 17% feel no difference Impression improved

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27.  Guess: How much do exchange students spend per month before and after they come to Hong Kong （ excluding basic cost such as accommodation, food and stationary ） ? Before: HK$3100 /month After: HK$3990/month Objective Methodology Social Life Shopping Travelling Conclusion

28. Objective Methodology Social Life Shopping Travelling Conclusion

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30. Objective Methodology Social Life Shopping Travelling Conclusion More goods and malls than expectation !

31. So surprise!!! Objective Methodology Social Life Shopping Travelling Conclusion

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34. Reasons Fierce competition in Hong Kong, Reputation is very important Power of Media Government Policy: Quality- tourism-services Exchange students' experience Objective Methodology Social Life Shopping Travelling Conclusion

35. A lot of fakes exist in markets, e.g. Ladies Market Exchange students can identify where the fakes exist. Objective Methodology Social Life Shopping Travelling Conclusion

36. Objective Methodology Social Life Shopping Travelling Conclusion

37. Free tariff or low tariff Sale seasons Though more expensive than expectation, exchange students still like shopping here. Why? Objective Methodology Social Life Shopping Travelling Conclusion

38. Objective Methodology Social Life Shopping Travelling Conclusion Shopping made me poor!

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41. Total ： 75 Respondents Objective Methodology Social Life Shopping Travelling Conclusion

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43. Have you changed your mind? Yes,I have Objective Methodology Social Life Shopping Travelling Conclusion

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47. Clubbing Lan Kwai Fong 7-11 bars drink and walk around Night views http://www.youtube.com/watch?v=j-QJ_Xs-Etw Objective Methodology Social Life Shopping Travelling Conclusion

48. A. Party in the street B. Small but concentrated area C. Many restaurants and bars D. Boy meets girl and girl meets boy like Soho in New York http://www.youtube.com/watch?v=PjVJjayTfJk&feature=related Objective Methodology Social Life Shopping Travelling Conclusion

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53.  Expectation is too low (HK is small)  Promotion is not enough  Exchange students: Not enough research Objective Methodology Social Life Shopping Travelling Conclusion

54. Overall image is improved Higher than expectation Objective Methodology Social Life Shopping Travelling Conclusion

55. Objective Methodology Social Life Shopping Travelling Conclusion A lot of differences indeed Promote Hong Kong differently Be a reference for OAL and HKTB

56. Objective Methodology Social Life Shopping Travelling Conclusion